Creating and Maintaining an Effective Website
|Back in the day, businesses advertised their products across many different media. They used television, radio and print-including brochures, magazines andnewspaper ads- as well as simple cold-calling to tell people all about their great products. While those methods may work today, nothing can make or break a business like having a web presence.Any business that wants to do well and reach a wide audience will invest in a website.
However, it’s not good enough to simply have a website. A site has to be well designed, easy to navigate and good looking to boot. Would you trust a website with a rainbow of colors, odd font styles and glitter? Probably not. You probably wouldn’t even stick around long enough to learn if they have what you’re looking for. Your website is an extension of your business, so it should have the same professional feel a customer would get by walking into your business.
|What is Key to a Successful Website?|
|What are some aspects that successful websites share? Here are just a few to get you started.
A Focus on the Product or Service Being Offered
Your home page should clearly communicate the focus of the website, and ultimately your business. Every subsequent page should maintain this focus, with strategically placed calls to action. If it’s not immediately clear what you’re selling, your potential customers will wander off before they bother to find out.
Make sure that every page of your website, from the homepage to checkout, is carefully organized for maximum efficiency. Customers should be able to flow smoothly from one activity to the next without having to spend time searching for what they need.
As illustrated by the previous points, online customers don’t have much of an attention span. Keep chunks of text to a minimum, use images (but don’t go overboard), and keep forms simple and easy to use without asking for lots of personal information. It may seem counterintuitive, but keeping your site simple and free of information overload will make your website seem more professional, not less.
Your contact info should be readily accessible on every page of your website. Remember, if they can’t find what they’re looking for, chances are you just lost a sale. So in addition to having a page for your contact info, make sure your phone number, at the very least, is accessible at the bottom of every page.
All the organization and ease of navigation in the world won’t do you much good if your site is out of date. Old information can be misleading or confusing. If your website is in need of updating, create a plan to do so, and stick with it.
A good idea is to start with your homepage and from there determine what potential clients will search for, then update those pages next.
We recently completed new websites for various types of businesses. Take a look!
|Need help creating and maintaining an effective website? Considering a new website? A redesign of your current one? Or do you need someone to maintain it? Call me to find out how to ensure your website is effective at attracting customers!|