YOU NEED PRINTED MATERIAL FOR YOUR MARKETING
Reading about the latest developments in marketing, you always hear about building your online presence and attracting prospects over the Internet. Although this is undeniably important, printed material is still just as crucial as ever. Here are a few reasons why
you cannot ignore print.
People are more likely to trust a business when presented with printed material, even if it is just a one- or two-page brochure. This is mainly because printed material reinforces the idea that a company is established; for instance, 56 percent of consumers say they trust print more than any other type of marketing, reports AllBusinessExperts.
Just as print increases trust, it has a sense of legitimacy that enables companies to appear more professional.
In printed materials, there are no distractions (like banner ads, popups and notifications) that pull readers’ attention away from your message. However, to be successful, your materials must be high quality: to reflect the caliber that prospects can expect for your products or services, to show that you value your customers and to create memorable impression.
Reach All Your Target Audience
Some clients prefer to seek out information through printed material than digital; there is comfort in the familiarity of the medium. For example, a survey from Retail and Placed found that one-quarter of respondents who had used a print circular prefer to only use print. You will miss out on these users entirely if you never use print.
Digital media disappears almost instantly, but print sticks around. Plus, if you direct prospects to your website, you run the risk that, as soon as they close the page, they forget all about you. Print material, however, stays close as a reminder. This is particularly useful when targeting prospects who have no interest in making apurchase just yet but will in the future. Days, weeks, or even months later, these prospects won’t be struggling to remember your company’s name if they have a printed brochure.
Ever more businesses are turning to digital, leaving print behind. You can use the decline in print to your advantage by standing out from the crowd.