By now, you should know that if you don’t have a website, you don’t exist in the eyes of your prospects or of Google. However, simply setting up a website and hoping for the best is close to useless – every aspect of design, content and navigation plays a vital role in your website’s success.
Beyond a contemporary appearance and easy-to-use interface, your site must function properly. Users must instantly understand what your company offers, and you need a way to collect visitors’ contact information to turn your website into a lead acquisition tool, rather than something little better than a brochure. But, first, let’s take a step back to the basics and determine whether you have appropriate control over your website.