Email usage has grown by leaps and bounds in the 20+ years since the first emails were sent. Today, emails are used in every industry, and for every form of commerce conceivable. With over 100 billion emails sent per day, it’s a communication tool that is driving commerce forward. When it comes to full service email marketing, learning how to effectively use emails to drive sales can make the difference between hitting targets, or hitting the skids.
Incentives Give Your Business a Strategic Advantage
One of the best ways to drive sales is to compile solid reviews that prospective customers can see and examine. You can compile these reviews by emailing existing clients and asking them to review the products and services they have purchased. You can boost the effectiveness of this approach by offering incentives such as discounts or early access to future product offerings.
Test Variations of Your Subject Lines
One subject line may work, but another subject line might work better. Testing variations of your subject lines and tracking the results can make a big difference to your bottom line. By examining the click through rates that different subject lines generate, you can tailor future emails using the language and tone that resonates with your clientele.
Reestablish Relationships with Dormant Customers
Customers can vanish into the wind at any time, and for any number of reasons. Maybe their business changed, or maybe their purchasing preferences have evolved. Whatever the reason, it’s important to reestablish contact with these dormant clients. By doing this with the assistance of a full service email marketing agency, you might discover ways for your business to evolve so that it meets the needs of these dormant customers. The result is that you may find ways to expand your business to meet the needs of these dormant clients and an even greater number of potential new clients.
Surprise is the Secret to Success
“Free” is a beautiful word. When you offer free products and services out of the blue to existing customers on a limited, time sensitive basis, you can incentivize them to take immediate action. Loss aversion is a strong motivator for customers who don’t want to miss out on a free deal. They will set their clocks and adjust their spending patterns to enjoy the specials you put on the platter.
Personalize Your Emails
The world is becoming ever more impersonal, and personalizing your email campaigns will set your business apart. Recognizing birthdays, anniversaries of business relationships, and the milestones of your client’s business’ creates a personal connection that customer’s appreciate. Transaction rates for milestone emails can be up to six times greater than standard bulk mailings.
Plan & Prepare Mailings
Don’t do things last minute. There are 12 months in a year, and that means you have plenty of time to plan ahead so that you are ready for holidays and special events. Use this time to prepare and polish your mailings so that they are perfect when you are ready to hit the send button.
Coordinate Your Campaigns
Make sure that your email campaigns match up with your social media efforts and other advertising media. This creates a unified approach that can create a tidal wave of business. Moreover, it streamlines your marketing efforts which saves time and money along the way.
Solutions for Growth is a full service email marketing agency that can help you achieve your sales goals. We invite you to contact us at 888-840-2595 to learn more about the marketing approaches we utilize to create solid results for our clients.