There are 4 things to keep in mind when you’re putting together an email marketing campaign. The first one is the design. You need to make sure that your email template completely matches your website so from a branding perspective all of your marketing tools have branding integrity.
The second thing to keep in mind is the copy. The copy needs to be professionally written so that it’s very engaging and it follows marketing best practices.
The third thing to keep in mind is the layout. It’s important that the article and the images are laid out a certain way so that is very easy for an online reader to go through the document and understand the main points you’re looking to make.
And then finally the reporting. First, you need to be able to put together a report, but more importantly, to understand what the numbers mean and how they will help you develop strategy for your future email communications.
These of the things that we keep in mind and manage on a regular basis for our clients in our full-service email marketing program.
If you’d like to learn more about it, I encourage you to reach out and contact us.