Postcards, whether you love them or not, are a marketing tool that is understandable and low cost. Postcards are a universal
media, they work in both B2C and B2B circumstances.
Postcards are good for quickly delivering a call to action to take advantage of:
- promotional offers
- value & benefit communications
- increasing brand and name awareness
A few things to keep in mind if you are planning a postcard mailing:
- know your audience
- be clear in your message
- include a strong call to action: call, click, write, visit
- graphics make a difference, make sure your design is on point
Click here to set up a call with me to discuss how Solutions for Growth can help you activate a Postcard program.