There are many different ways to market your business. Some strategies are going to suit you better than others, especially when it comes to the type of business you run. However, it’s important not to limit yourself to one or two marketing strategies. Be sure to diversify your marketing so that you’re not putting all of your eggs in one basket.
The Importance of Diversifying Your Marketing
Limiting your strategies to one or two marketing channels is generally not a good idea no matter what your specific marketing goals are. In a way, it’s similar to investing money. You wouldn’t put all your money into a single investment. Diversifying your investments is a more prudent approach so if one didn’t work out, you won’t go broke.
It’s the same with marketing. By using one or two marketing strategies that may not succeed, you lose all of the resources that you put into them, which can be devastating for small or mid-size businesses, especially those just starting out. For example, if you decide to focus solely on engaging customers via social media – and you decide only to use Facebook, consider what may happen if Facebook changes its business model, its fees or simply stops allowing you to promote your business.
Diversify your marketing strategies by using multiple channels and formats:
- Email marketing
- Direct mail
- Search Engine Optimization
- TV ads
- and a dozen other marketing tools
The more diverse your marketing efforts, the better chances of success.
The Importance of Marketing Integration
It’s not enough to diversify your marketing by using various marketing channels and tools. All the different marketing efforts should be integrated into a cohesive plan to get the absolute best return. Marketing integration provides a unified experience for customers, and maximizes the impact of each tool as they work together.
When it comes to marketing your business, make sure that you combine your marketing efforts by implementing multiple marketing tools, and that you “integrate” them so they work together to achieve your goals!