David Fischer

May09No Comments

If I’m on social media, I don’t need email marketing, right?

Nope. Email marketing beats social media hands down! Why? Because the two are completely different tools. Why? Email marketing allows you to “push” information into people’s inboxes. With social media, you rely on people to “pull”...
Apr28No Comments

By Paige Testimonial about Solutions for Growth’s Full Service Email Marketing Program

Apr05No Comments

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Sep02No Comments

Wheeling and Dealing in the Email Era

Everyone likes a deal, and full-service email marketing can help you get your deals and special offers in front of consumers. With a little planning and preparation, emails that promote sales and special offers can have a big impact on your bottom line....
Aug23No Comments

Reinforcing your Brand through Email Marketing in a Competitive Marketplace

Your brand is the core of your business. Everything you do and every product you sell depends on keeping your brand at the forefront of your customer’s thoughts. An email marketing agency can help your business craft your brand and ensure that your...
Aug08No Comments

Driving More Sales with Full Service Email Marketing

Email usage has grown by leaps and bounds in the 20+ years since the first emails were sent. Today, emails are used in every industry, and for every form of commerce conceivable. With over 100 billion emails sent per day, it’s a communication tool...
Jul20No Comments

Building a Brand, One Email at a Time

Brand awareness. It’s the key to business longevity and it takes time to build, and dedication to nurture so that it grows stronger the longer you are in operation. An email marketing agency can use a variety of methods to build your brand so that...
Jun20No Comments

Increasing revenue with upselling and cross-selling

Clients love your products and services. They rely on your business to supply them the support and material that gives their business forward momentum. While this steady flow of business keeps your operations afloat, it’s not moving it forward....
Jun06No Comments

Satisfied Customers are Loyal Customers

A satisfied customer is a loyal customer. In an era when competition is growing by leaps and bounds, keeping your customers satisfied is essential to helping your business grow. When it comes to full-service email marketing, there are several elements...
May18No Comments

Prospect follow up

For many businesses, prospect follow-up is treated as a daunting chore. It is something that must be done in order to generate new business. Quite the contrary is true. With just a little bit of effort with your Email marketing agency, you can take...
May04No Comments

Customer Retention – How Email Marketing Helps

One customer in the hand is worth two in the bush. It is an old adage that remains relevant in the fast-paced world of modern commerce. Securing new customers requires a considerable investment of time and resources. Retaining these customers is akin...
Apr19No Comments

Sparking Leads Can Ignite a Bright Future

Sparking Leads Can Ignite a Bright Future   The more leads a business sparks, the more opportunities a business has to grow. Each spark you send out can ignite a new business relationship that can burn bright and illuminate the way for new clients...
Apr04No Comments

Grow Trust Through Email

Grow Trust Through Email     Trust is the solid foundation that strong businesses are built upon. Clients who trust your business are more likely to refer their colleagues and business associates to your operations. In the 21st century, trust...
Mar07No Comments

Improved relationships through full-service email marketing services

Business is about relationships. It’s about connecting with your clients and developing solid communications. The better your relationship with your clients, the better you will be able to deliver the products and services they desire. The goal...
May28No Comments

Email Marketing – A Key Component of Your Success

May 28, 2015, 6:00 pm-7:30 pm Mahopac Chamber of Commerce 953 South Lake Boulevard Mahopac, NY 10541 Link to event
May13No Comments

Email Marketing – A Core Component of Your Success

May 13, 2015, 6:30 pm-8:00 pm Greenburgh Library 300 Tarrytown Road Elmsford, NY Link to event
Apr20No Comments

Email Marketing – A Core Component of Your Success

April 20, 2015, 12:00 pm-1:30 pm Bethel Chamber of Commerce 184 Greenwood Avenue Bethel, CT Link to event
Apr13No Comments

Getting Started with Email Marketing

April 13, 2015, 7:00 pm-8:30 pm The Center for Continuing Education 1000 West Boston Post Road Mamaroneck, NY Link to event
Apr08No Comments

Online Marketing – Strategies and Tools for an Effective Online Presence

April 8, 2015, 6:30 pm-8:00 pm Greenburgh Library 300 Tarrytown Road Elmsford, NY Link to event
Mar19No Comments

Mobile – Don’t Leave Your Business Without It

March 19, 2015, 6:30 pm-8:00 pm Armonk Library 19 Whippoorwill Rd East Armonk, NY Link to event
Mar10No Comments

Email Marketing – A Core Component of Your Success

March 10, 2015, 7:00 pm-8:30 pm The Center for Continuing Education 1000 West Boston Post Road Mamaroneck, NY Link to event
Feb25No Comments

February 2015 – 3 Steps to engage people on your website

STEP 1: Drive visitors to your website through social media "hooks," promotions and search engine optimization. Your website is your most important marketing tool - your online portal to a world of potential customers. It can polish your image or tarnish...
Feb10No Comments

Build Your Marketing Toolkit

February 10, 2015, 6:00 pm-7:30 pm Danbury Library 170 Main Street Danbury, CT Link to event
Feb02No Comments

Build Your Marketing Toolkit

February 2, 2015, 12:00 pm-1:30 pm Bethel Chamber of Commerce 184 Greenwood Avenue Bethel, CT Link to event
Jan26No Comments

January 2015 – What Makes a Successful Business Card

Business cards are perhaps the most important form of advertising, because they are a tangible piece of your business that you give to a prospective customer. While many other forms of advertising are fleeting, such as billboards, magazine, radio, TV...
Jan21No Comments

Email Marketing – A Core Component of Your Success

January 21, 2015, 6:30 pm-8:00 pm JCC on the Hudson 371 South Broadway Tarrytown, NY Link to event
Jan15No Comments

Email Marketing – A Core Component of Your Success

January 15, 2015, 6:30 pm-8:00 pm Armonk Library 19 Whippoorwill Rd East Armonk, NY Link to event
Dec18No Comments

December 2014 – How to Connect with Your Customers

Indeed, the internet has depersonalized business to such an extent that customers are seeking to make a connection with the companies they purchase products and services from. Ever wonder why Compaq computers went by the wayside while Apple's thrived?...
Dec02No Comments

Event Marketing – Increase & Reward Loyalty while Driving New Customers to Your Door

December 2, 2014, 6:30 pm-8:00 pmGreenburgh Library300 Tarrytown RoadElmsford, NYLink to event
Nov25No Comments

November 2014 – How to Make the Most of Your Email Marketing Reports

A recent survey from Constant Contact found that 83% of small business owners use email marketing reports -- almost 20% more than use website analytics. Email marketing reports provide useful data that enable business owners to understand who's reading...
Oct23No Comments

October 2014 – How the Long Tail Can Help You Win the Battle for SEO

We understand search engine optimization and we'll fight on your side to ensure your company wins the highest score possible.
Oct01No Comments

September 2014 – How Autoresponders Help You Connect with Customers

Autoresponders are a series of emails that are automatically sent at specific intervals. They might include a "Welcome" email for new subscribers to a mailing list, or a "Thank you" message sent after a customer purchases one of your products.
Aug19No Comments

August 2014 – How to Grow by Getting In Front of Your Customers

Be yourself. Perhaps you think customers expect you to look or act a certain way. But if you just present yourself as you are -- proudly, comfortably, and consistently -- then clients will get to know and trust the real you. You might be surprised how...
Jul24No Comments

July 2014 – How Up-Sells and Cross-Sells Boost Your Bottom Line

When a customer is in "buying mode" capitalize on that frame of mind! Maximize a sales opportunity by introducing additional or complementary services or products, as there is a strong likelihood that they'll easily be part of the sale.
Jun26No Comments

June 2013 – Small Businesses Need a Website to Survive

Want to hear something frightening? A recent survey by Yodle states that 52% of small business owners don't have a website of any kind. Those small business owners are putting their companies at an immediate disadvantage to their competitors. In our internet...
Jun26No Comments

June 2014 – Small Businesses Need a Website to Survive

Want to hear something frightening? A recent survey by Yodle states that 52% of small business owners don't have a website of any kind. Those small business owners are putting their companies at an immediate disadvantage to their competitors. In our internet...
May29No Comments

May 2014 – Content Marketing for Small Business

Be a Guide to Your Customers - Once upon a time, a company could sink a lot of money into advertising, then sit back and wait. Then the business of marketing changed dramatically. Nowadays it isn't enough to hope an ad somehow finds its way to your ideal...
May15No Comments

Dip a toe in social media and a #SuccessStory

Dip a toe in social media and a #SuccessStory These days, there are so many social media networks that it can be dizzying to try and keep up. But social media is a crucial part of any successful marketing campaign. Social media networks are an extension...
Apr01No Comments

April 2014 – Dip a toe in social media and a #SuccessStory

Dip a toe in social media and a #SuccessStory - These days, there are so many social media networks that it can be dizzying to try and keep up. But social media is a crucial part of any successful marketing campaign. Social media networks are an extension...
Mar21No Comments

March 2014 – Membership is the Best Reward

Membership is the best reward - Everyone wants to be part of an exclusive club. Whether it's the popular kids at school or the most elite campus society, a sense of belonging is a great motivation to try harder. Thank your customers for their business...
Mar11No Comments

January 2014 – Increase Your Visibility in 2014 with Effective Marketing Tools

The New Year is upon us, which means it's resolution time! A good rule of thumb is to make your resolutions achievable so you can hold to them without having to change everything about yourself and your life.
Feb27No Comments

February 2014

This newsletter typically provides you with useful information on marketing that Toot your horn by nashvillescenehelps you grow your business. Today instead, we are tooting our horn with two items we're very proud of.
Jan23No Comments

Latest Video Post 2

Jan21No Comments

David Fischer interview at NYXPO on Email Marketing

Jan15No Comments

Open Sesame: How to improve low click rates in your email marketing

Open Sesame: How to improve low click rates in your email marketing   If you’re suffering from low click rates, don’t stress: it can happen to anyone. The key is to figure out why your click rates are low so you can give them a much-needed...
Jan15No Comments

Social Studies: How to promote your email marketing on social media

Social Studies: How to promote your email marketing on social media   Social media is your friend. Sure, it can be a fickle friend; sometimes it loves you, other times it ignores you, and it’s always a little slow to actually buy anything....
Jan15No Comments

Click Hard: Surefire tips to get your emails read by customers who just don’t read emails

Click Hard: Surefire tips to get your emails read by customers who just don’t read emails   Even the best-written emails aren’t much good if no one clicks on them to read about your expertise. Here are some tips to ensure your emails...
Jan15No Comments

Worth a Thousand Words: How adding images to emails will keep your customers interested

Worth a Thousand Words: How adding images to emails will keep your customers interested   We’ve all heard the phrase “a picture’s worth a thousand words.” When you’re communicating your expertise in business via email,...
Jan15No Comments

On the Go: Making mobile-friendly emails for your customers

On the Go: Making mobile-friendly emails for your customers   As smartphones and tablets become more prevalent in our lives, there are countless new opportunities to check email throughout the day. In line at the coffee shop. Before a movie starts....
Jan15No Comments

The Template of Zoom: Choosing the right email template for your business and customers

The Template of Zoom: Choosing the right email template for your business and customers   Once upon a time, email was just tiny black letters on a plain, white background. Soon, technology evolved to make it possible to present a nearly infinite...
Jan15No Comments

Call to Action: How email marketing entices customers to act now

Call to Action: How email marketing entices customers to act now   “Time is nowhere near running out, so act whenever you get around to it. Delay as long as you like, we’ve got tons more!” It’s hard to imagine a less compelling...
Jan15No Comments

The Wild Card: How to make distinctive emails that stand out

The Wild Card: How to make distinctive emails that stand out   The skyrocketing popularity of email marketing has one downside: everybody’s doing it! Although this is a testament to its tried-and-true effectiveness, it also means your email...
Jan15No Comments

Show and Tell: The benefits of including video in your email marketing

Show and Tell: The benefits of including video in your email marketing   The internet loves video! From six-second Vine clips on Twitter to YouTube videos posted across every social media platform, video is fast becoming the best way to catch and...
Jan15No Comments

Do You Feel Lucky?: How to turn email marketing into a pot of gold

Do You Feel Lucky?: How to turn email marketing into a pot of gold   Any successful marketing program involves a little luck, but luck is elusive and unreliable. If you stumble across the end of a rainbow, that’s a great start — but a...
Jan15No Comments

Be Mine: Send your customers a special Valentine email

Be Mine: Send your customers a special Valentine email   Love it, hate it, or hide under the covers until it goes away, Valentine’s Day is nearly upon us. Amidst all the love notes, flowers, and candy, it’s easy to focus on the romantic...
Jan15No Comments

From “Like” to Love: Why is email more effective than social media?

From “Like” to Love: Why is email more effective than social media?   At first you might shake your head, squint your eyes, and think, “That can’t be right.” But the data proves it: with almost three times as many user...
Jan15No Comments

Say It Loud and Proud: How your online exposure benefits from email marketing

Say It Loud and Proud: How your online exposure benefits from email marketing   Although social media has exploded in popularity over the last few years, recent studies have found that email marketing is more effective than social media alone. But...
Jan15No Comments

Stay In Touch: Using email marketing to connect with your network

Stay In Touch: Using email marketing to connect with your network   The attention span of the internet is fickle, to say the least. One day’s viral explosion can turn into next week’s forgotten fad. Remember “Chocolate Rain”?...
Jan15No Comments

You Are What You Email: Getting your voice into email marketing

You Are What You Email: Getting your voice into email marketing   Who are you? It may seem like a silly question to ask of a company, but personality counts, even in business. One unique facet of email marketing is its ability to express the voice...
Jan15No Comments

The Perfect Trifecta: Three effective ways to use email marketing

Email marketing has become a dense, complex web of information and techniques. But don’t despair: Solutions for Growth is happy to offer its clients the most up-to-date expertise you’ll find anywhere online. Here are three quick and easy tips...
Jan14No Comments

New Year, New Approach: Develop your email marketing program

New Year, New Approach: Develop your email marketing program   It never fails: at the start of each year, we make a list of resolutions to change those habits we don’t like and set new and better goals for ourselves. New Year, new you. But...
Jan13No Comments

Why is email marketing so effective?

Why is email marketing so effective?   According to the Direct Marketing Association, for every dollar that marketers spend on email, their return on investment is $40. It’s difficult to imagine a higher rate of return on a single, solitary...
Jan13No Comments

Importance of Email marketing

Importance of Email marketing    Forget everything you thought you knew prior to this article about email marketing. Email is an internet marketing tool that is pulling its own weight in the marketing options for most businesses. It is more alive...
Jan13No Comments

How to Write a Great email newsletter

How to Write a Great email newsletter   Email newsletters are a great way to build trust and relationships. Regardless of the business you operate, if you’re creating and sending out a newsletter, you want to make it successful. Whether you’re an...
Jan13No Comments

How Merging Email marketing and social media can help grow your business

How Merging Email marketing and social media can help grow your business     Recently social marketers and email marketers are discovering how they can complement each other. One thing to take into consideration though is that a social marketing campaign...
Jan13No Comments

Email Marketing Tips

Email Marketing Tips    These days it’s no question that Social Media is dominating the World Wide Web, but despite this, Email is still standing strong and is the most popular form of communicating with clients and colleagues alike. Regardless of...
Jan10No Comments

How can Newsletters keep your Business Top of Mind?

How can Newsletters keep your Business Top of Mind?   Newsletters can help you acquire, retain and grow customers.  Beyond that, through this effective email marketing tool you can develop relationships with them. According to the Nielsen Norman...
Jan10No Comments

Strong Email List: The first Step on the Road to Success.

Strong Email List: The first Step on the Road to Success.   Perhaps you have read tons of blog posts telling you some steps to follow in order to grow your business through email marketing, but do you still feel that there’s something missing and...
Jan10No Comments

Engage Readers at First Glance

Engage Readers at First Glance     How many emails do you get in a day? How many of those emails do you actually open and read? People don’t want to spend much time on daily email readings and only take into account first online impressions....
Jan10No Comments

10 Commandments of Email Newsletters

10 Commandments of Email Newsletters   Nowadays businesses understand the importance of Email Newsletters as an effective marketing strategy and powerful business model. Studies have shown that each dollar spent on email marketing can be worth more...
Dec27No Comments

Latest Video Post

Dec27No Comments

Testimonial – Full Service Email Marketing

I’ve been working with Solutions for Growth for some time now and the newsletters they prepare for my company are an important tool for me to remind my customers and prospects about the services I offer. Solution for Growth is responsive, their...
Dec03No Comments

November 2013 – Landing New Customers and Retaining Existing Ones

In a crowded marketplace you have no shortage of competition. When it comes to landing new customers and retaining existing ones, it is necessary to offer products and services that leave a great taste in your client's mouths. This "secret sauce" is made...
Oct28No Comments

October 2013 – 9 tips for sharpening your SEO

Nobody likes a dull website. Dull and boring websites go unnoticed and are virtually ignored. Just as customers don't like to be bored when they visit a website, search engines don't like dreary websites either. Without the right Search Engine Optimization...
Sep26No Comments

September 2013 – The Essential Parts of Great Email Newsletter Campaigns

Email newsletters are a simple and extremely cost-effective way to share information with a large customer base. Don't wait for people to contact you - be proactive and reach out to them first. By sending regular updates and helpful information, you can...
Aug01No Comments

August 2013 – Creating and Maintaining an Effective Website

Back in the day, businesses advertised their products across many different media. They used television, radio and print-including brochures, magazines and newspaper ads- as well as simple cold-calling to tell people all about their great products. While...
Jul29No Comments

July 2013 – How do I grow my relationship with customers?

In speaking with clients, this question often comes up: "How do I grow my relationship with customers to increase their loyalty, unearth new opportunities and increase my sales with them?" There are many steps a business can take to drive more business...
Jul02No Comments

June 2013 – Creating New Business – Without a Sales Pitch

Great professionals are always looking for ways to improve their client relationships. If this sounds like you, good news! You don't have to keep selling to keep existing clients. Learn to simply keep the conversation going, and clients will see you as...
Apr01No Comments

March 2013 – Grasp the concept of your USP

The marketing term "USP" means 'unique selling proposition' or 'unique selling point,' and can be defined as the key factor presented by the seller as the reason that one particular product or service is distinct and better than the offerings of competitors....
Mar31No Comments

insight-leadership-website-image

Mar22No Comments

Newsletter Archive Intro

Welcome to the archive of newsletters with informative articles on marketing for small businesses.  Click on the titles to read the newsletters.
Mar08No Comments

February 2013 – Marketing is Everything

The term, "Marketing is Everything" is prolific, but it has become so cliché that it may not have the impact that it deserves. So how about this: "A Healthy Business is High in Saturated Marketing." Let me explain.
Mar08No Comments

January 2013 – Build an Effective Email List

Twenty Ways to Build an Effective Email List - Social media may be getting all the press these days, but nothing trumps email for connecting with your customers. According to Social Media Today, email accounts for more than five times the daily online...
Mar04No Comments

Testimonial – Mailers

Solutions for Growth really saved me during a busy, stressful time. After speaking with David Fischer I was convinced they were the right company to help me with my Every Door Direct Mailer. Not only did they do a great job printing the material and getting...
Feb17No Comments

Testimonial – Contact Us

We would absolutely recommend your program to any business that is looking for a cost effective way to communicate with their customer base. —Peter Buttenwieser, CertaPro Painters of Westchester and Southern CT
Feb17No Comments

Testimonial – Newsletter Archive

We’ve been using Solutions for Growth for over a year to prepare, manage and send our monthly newsletters. Like clockwork, after a newsletter is sent, people come to the store. Solutions for Growth provides us with a professional, sharp looking,...
Feb17No Comments

Testimonial – Portfolio

David has worked with me to develop a marketing plan for my company. His accomplishments include redesigning our website, paying special attention to those aspects which are key to helping customers select our services, and putting together an on-going...
Feb17No Comments

Testimonial – Case Studies

David came on board and took possession of a complicated, multi-faceted, multi-channel marketing campaign, making successful contributions to strategic planning even while handling account maintenance for this new and important client. What impressed...
Feb17No Comments

Testimonial – Why Us?

I consulted with David on marketing my small business and he was full of great ideas covering lots of different media approaches. Besides looking at the big picture with an overall marketing strategy, David is also very sharp and attentive to the details...
Feb17No Comments

Testimonial – Solutions

I’ve been working with Solutions for Growth for some time now and the newsletters they prepare for my company are an important tool for me to remind my customers and prospects about the services I offer. Solutions for Growth is responsive, their turnaround...
Feb17No Comments

Testimonial – Challenges

I’ve been working with David for several months. He has creative ideas, excellent marketing insight and great turnaround times. He is extremely reliable and most importantly, his work and advice has produced positive results for my business.  —Lyle...
Feb11No Comments

Testimonial – Events

  David’s presentation was a tremendous source of clarity.  It’s one of the best investment of my time to understand these marketing tools.  David is most succinct and relevant and all explanations were excellent.  Visuals were also...
Jan27No Comments

December 2012 – Are you…Inspired?

On a regular basis I hear business owners complain that business is not great. They tend to blame external forces: It's the economy It's my competitors It's the weather It's the season It's the location It's the...n't it?
Jan27No Comments

November 2012 – Remember, without marketing nothing happens!

Here is the opportunity to "resolve" to do something about your marketing. We love helping our clients succeed (after all, if they don't succeed, we don't). Solutions for Growth only proposes marketing tools that have stood the test of time, and we ensure...
Jan27No Comments

October 2012 – market your business using SEO

Making your website SEO-friendly may be the single most important thing you can do to market your business. It can mean the difference between having your business show up on page 5 of Google or some other search engine - the equivalent of being in Siberia...
Jan27No Comments

September 2012 – forging a real connection with your audience

By marketing to very targeted groups (and even individuals), you can often convert a browser/prospect into a customer much faster than through a wide swath of advertising. But, like all marketing, it requires creativity, consistency and hard work. And...
Jan27No Comments

August 2012 – Start Getting Different Results in Your Business

When it comes to your business, it's not always easy to be receptive to someone suggesting changes. After all, it's your business, and you know it inside and out. Sometimes a different perspective, a fresh set of eyes, or even someone with a different...