Rebecca Masson

Jan14No Comments

Tools & Technology for Marketing

A reason Solutions for Growth likes working with WordPress (our website platform of choice) is that it is very flexible and allows us to add functionality easily – it is integration friendly – it plays well with other programs. As a matter...
Jan13No Comments

What is Content Marketing?

What is Content Marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online The Content Marketing Institute, defines content marketing: Content marketing is a marketing technique...
Jan13No Comments

4 Crucial Components of an Email Marketing Campaign

4 Crucial Components of an Email Marketing Campaign
Jan06No Comments

WordPress Hosting Specialists

Where you host your website is not a sexy or often considered aspect of your company’s marketing and operations plan – but nonetheless it is very important and should be considered as carefully as any other operational part of your business. Security...
Jan06No Comments

Why Should I Use an Email Service Provider?

From the outside looking in, email seems to be a straightforward way to connect with your prospective customers. Buy a list of “names” from an online broker, write some copy, add a picture, a special discount offer, a logo and a website address and...
Jan06No Comments

Why Does Video Work?

One reason that video works, is because it’s entertaining. We all or many of us spend a big part of the day staring at a screen with a lot of words and a lot of numbers and the mind looks for entertainment. And part of the reason why video is successful...
Jan03No Comments

How to Get People to Read Your Emails

Jan03No Comments

Getting Organized for Successful Marketing

Clients keep telling us they want to get more organized in 2017. Organized can mean all kinds of things, from cleaning out the office (ugh, a chore at best) to figuring out a better way to work with associates, vendors and clients. People, work, schedules,...
Jan03No Comments

Email List Growth Tool

Privy.com offers an effective website tool that is designed for supercharging the growth of your email list. Many of the websites you are familiar with use Privy.com to obtain the email addresses of the people who visit their sites. Getting this vital...
Dec21No Comments

December 2016 – Does Your Website Have A Nice Home?

As small business owners, we don’t think about website hosting until something bad happens, but we should. The last headache you need is a crashed or hacked website.   There are three major parts that make a website work: The website name...
Nov01No Comments

October 2016 – Avoid These 10 Scary Marketing Mistakes

Avoid These 10 Scary Marketing Mistakes View this newsletter in its original format SCARY Marketing? Yes, it exists. Scary marketing is ineffective marketing… and there are blatant mistakes that make the marketing SCARY! Missing a call to action...
Sep30No Comments

September 2016 – Why Should I Pay Attention to You?

Why Should I Pay Attention to You? View this newsletter in its original format Yes, that’s a real question – a really important question – and one that requires a good answer. Working with hundreds of small businesses I’ve noticed...
Aug26No Comments

August 2016 – You’re invited…

You’re invited… View this newsletter in its original format Isn’t it exciting to be invited to an event? Events can be an excellent marketing tool to position you and your company as experts in the field. Events help raise your profile...
Jul26No Comments

July 2016 – Improve Retention, with Relationships, Referrals and Reminder

Improve Retention, with Relationships, Referrals and Reminders View this newsletter in its original format Custom acquisition is crucial, but customer retention is even more important. Business owners know that it’s up to seven times more expensive...
Jun29No Comments

June 2016 – Is Your Business Card Ready For Business?

Is Your Business Card Ready For Business? View this newsletter in its original format   Even in today’s digital age, a business card is an absolute requirement. Some companies use a DIY template to save time and money, while others add every...
May17No Comments

May 2016 – A Bigger Email List Is Better Right?

A Bigger Email List Is Better Right? View this newsletter in its original format   Not always. If you are among the companies or non-profits that regularly uses email messages to reach out to your market, you are always trying to grow your email...
May04No Comments

April 2016 – 5 Mistakes to Avoid on Your Website

Print is More Alive Than Ever! View this newsletter in its original format You have a website. It’s fine. It does an adequate job of giving your customers and prospects information. But does it really do you justice? You are considering doing an...
Apr20No Comments

The Power of the Inbox

April 20, 2016, 5:30 pm-7:30 pm The Kensington 100 Maple Avenue White Plains, NY 10601 Link to event
Apr12No Comments

Your Business Online – Strategies and Tools for an Effective Online Presence

April 12, 2016, 6:30 pm-8:00 pm Greenburgh Public Library 300 East Main Street Elmsford, NY 10523 Link to event
Apr01No Comments

March 2016 – Print is More Alive Than Ever!

Print is More Alive Than Ever! View this newsletter in its original format   Digital communication has taken over, right? Not necessarily, the truth is, print media is just as important as ever. In fact, the goal of most digital communication is...
Mar24No Comments

The Power of the Inbox

March 24, 2016, 6:30 pm-9:30 pm 2016 Big Apple Dental Meeting Sheraton Mahwah 1 International Blvd., N Rte 17 Mahwah, NJ Link to event
Mar09No Comments

February 2016 – 7 TIPS FOR SUBJECT LINES THAT GET RESULTS

7 Tips for Subject Lines That Get Results View this newsletter in its original format So you have crafted the perfect email and it is ready to go out. It has the perfect call-to-action. And if you can get 30% of your readers to open your email, you’ll...
Feb16No Comments

The Power of the Inbox

February 16, 2016, 6:00 pm-8:00 pm Serendipity Labs 80 Theodore Fremd Ave. Rye, NY 10580 Link to event
Jan28No Comments

January 2016 – How Promises and Values Help You Grow

How Promises and Values Help You Grow View this newsletter in its original format Successful companies have demonstrated that by creating a Brand Promise and delivering on Core Values, they strengthen their position in the market.  These are examples...
Jan27No Comments

The Power of the Inbox

January 27, 2016, 1:00 pm-3:00 pm SCORE 120 Bloomingdale Road White Plains, NY Link to event
Jan20No Comments

Your Business Online – Strategies and Tools for an Effective Online Presence

January 20, 2016, 5:00 pm-7:00 pm LIFE the Place to Be 2 Lawrence Street Ardsley, NY Link to event
Dec21No Comments

December 2015 – Website Basics

Website Basics View this newsletter in its original format By now, you should know that if you don’t have a website, you don’t exist in the eyes of your prospects or of Google. However, simply setting up a website and hoping for the best is...
Dec17No Comments

The Power of the Inbox

December 17, 2015, 10:00 am-11:00 am University of Connecticut Stamford One University Place Stamford, CT Link to event
Dec16No Comments

The Power of the Inbox

December 16, 2015, 5:30 pm-7:30 pm Westchester County Association 360 Hamilton Avenue White Plains, NY Link to event
Dec14No Comments

Build Your Marketing Toolkit

December 14, 2015, 12:00 pm-1:30 pm Bethel Chamber of Commerce 184 Greenwood Avenue Bethel, CT Link to event
Nov211 Comment

November 2015 – Online Reviews – You Gotta Have Them!

Online Reviews – You Gotta Have Them! View this newsletter in its original format Not that long ago, when you needed advice to hire a plumber or where to have dinner, you would ask family and friends. Today, although this option is still possible,...
Nov18No Comments

The Power of the Inbox

November 18, 2015, 5:30 pm-6:30 pm Pleasantville Town Hall 80 Wheeler Avenue Pleasantville, NY Link to event
Nov17No Comments

Grow Your Business with Email and Social Media

November 17, 2015, 7:00 pm-8:00 pm Briarcliff Library 1 Library Road Briarcliff Manor, NY 10510 Link to event
Nov16No Comments

The Power of the Inbox

November 16, 2015, 12:00 pm-1:30 pm Bethel Chamber of Commerce 184 Greenwood Avenue Bethel, CT Link to event
Nov12No Comments

Email Marketing: Newsletters and Promotions

November 12, 2015, 7:00 pm-8:30 pm Center for Continuing Education 1000 W. Boston Post Rd. Mamaroneck, NY 10543 Link to event
Oct20No Comments

October 2015 – SEO: 15 Resources To Get You Started

SEO: 15 Resources To Get You Started View this newsletter in its original format   SEO (Search Engine Optimization) is a critical marketing tool that has become increasingly essential for small businesses!    Search engine optimization is the art...
Sep29No Comments

September 2015 – How to Write a Great Newsletter

HOW TO WRITE A GREAT NEWSLETTER View this newsletter in its original format Newsletters are excellent for keeping your brand fresh in the minds of your customers and prospects. However, creating new content can sometimes be an overwhelming task. Arrest...
Sep24No Comments

Direct Mail and Email Marketing – Synergies for Sales Growth

September 24, 2015, 8:35 am-9:15 am USPS 50 Brewery Street New Haven, CT 06511 Link to event
Aug25No Comments

August 2015 – You Need Printed Material for Your Marketing

YOU NEED PRINTED MATERIAL FOR YOUR MARKETING View this newsletter in its original format Reading about the latest developments in marketing, you always hear about building your online presence and attracting prospects over the Internet. Although this...
Jul31No Comments

July 2015 – Top 10 Reasons to Use Email Marketing

TOP 10 REASONS TO USE EMAIL MARKETING View this newsletter in its original format Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep yourexisting clients coming...
Jul22No Comments

Email Marketing – A Key Component of Your Success

July 22, 2015, 8:30 am-9:15 am Studio 19 (CBS Black Rock) 51 W. 52nd Street, Floor 19 New York, NY 10019 Link to event
Jul08No Comments

Email Marketing – A Core Component of Your Success

July 8, 2015, 1:00 pm-3:00 pm SCORE White Plains Office 120 Bloomingdale Road White Plains, NY 10605 Link to event
Jun29No Comments

June 2015 – Put Your Website to Work

PUT YOUR WEBSITE TO WORK View this newsletter in its original format What do customers find when they discover your website? Is it engaging, informative and easy to navigate? Merely having a website simply isn’t enough. Your site must contain the...
Jun24No Comments

Email Marketing – A Core Component of Your Success

June 24, 2015, 6:00 pm-7:30 pm Solaris Sports Club 201 Veterans Road Yorktown Heights, NY 10598 Link to event
Jun18No Comments

Email Marketing – A Core Component of Your Success

June 18, 2015, 6:30 pm-8:00 pm North Castle Library 19 Whippoorwill Rd E Armonk, NY 10504 Link to event
Jun17No Comments

Turn Email Marketing Into Your Marketing Powerhorse

June 17, 2015, 12:00 pm-1:30 pm The Soundview Club 2 Stamford Forum Marriott Hotel Stamford, CT 06901 Link to event
Jun17No Comments

Email Marketing – A Core Component of Your Success

June 17, 2015, 5:30 pm-6:30 pm Microsoft Store 125 Westchester Avenue The Westchester Mall White Plains, NY 10601 Link to event
Jun15No Comments

Build Your Marketing Toolkit

June 15, 2015, 12:00 pm-1:30 pm Bethel Chamber of Commerce 184 Greenwood Avenue Bethel, CT Link to event
May31No Comments

May 2015 – Do You Have a Net of Fish or Need to Rock the Boat?

DO YOU HAVE A NET OF FISH OR NEED TO ROCK THE BOAT? View this newsletter in its original format Sometimes a different perspective, a fresh set of eyes, or even someone with a different set of experiences can bring a whole new light to your business, and...
May21No Comments

Email Marketing – A Core Component of Your Success

May 21, 2015, 10:45 am-11:45 am Javits Center 655 W. 34th Street New York, NY 10001 Link to event
May14No Comments

How to Market Your Small Business

May 14, 2015, 6:30 pm-8:00 pm North Castle Library 19 Whippoorwill Rd E Armonk, NY 10504 Link to event
Apr30No Comments

April 2015 – Noodling a Name?

NOODLING A NAME? View this newsletter in its original format One of the most important things to do when starting a business is to pick a good name. The name should reflect creativity and professionalism, suggest what your company is about and fit an...
Apr22No Comments

​Turn Email Marketing Into Your Marketing Powerhorse

April 22, 2015, 1:00 pm-2:30 pm The Soundview Club 2 Stamford Forum Marriott Hotel Stamford, CT 06901 Link to event
Apr16No Comments

Build Your Marketing Toolkit

April 16, 2015, 6:00 pm-8:00 pm Women’s Enterprise Development Center 1133 Westchester Avenue White Plains, NY Link to event
Mar26No Comments

March 2015 – What? You’re Not Using Email Marketing?

WHAT? YOU’RE NOT USING EMAIL MARKETING? View this newsletter in its original format Warning: this article makes a strong point about why ANY business or non-profit should use email as a marketing tool. After reading the article you’ll want...
Mar25No Comments

How to Effectively Market Your Small Business

March 25, 2015, 12:00-1:30pm The Soundview Club 2 Stamford Forum Marriott Hotel Stamford, CT Link to Event
Mar11No Comments

Your Marketing Toolkit to Find Leads, Engage Prospects and Close Customers

March 11, 2015, 7:30 am-9:15 am Ridgefield Library 472 Main Street Ridgefield, CT Link to event
Feb12No Comments

Email Marketing – A Core Component of Your Success

February 12, 2015, 7:00 pm-9:00 pm Watercooler 21 North Broadway Tarrytown, NY 10591 Link to event