Blog

  • Getting Started with Email Marketing

    May 9, 2017, 6:00pm – 8:00pm Serendipity Labs – Stamford 700 Canal Street Stamford, CT 06902 Link to event
  • If I’m on social media, I don’t need email marketing, right?
    Nope. Email marketing beats social media hands down! Why? Because the two are completely different tools. Why? Email marketing allows you to “push” information into people’s inboxes. With social media, you rely on people to...
  • I Unsubscribed from 2 Email Newsletters
    Best practices to ensure a high open rate and a low unsubscribe (opt-out) rate.
  • By Paige Testimonial about Solutions for Growth’s Full Service Email Marketing Program
  • In marketing, which is more important: the list, the offer, or the creative?
    In direct marketing there are three specific elements that make up the success of a campaign: the list, the offer and the creative. But which of the ingredients is most important? Designers will say: “it is the appearance and design of the...
  • 3 Tips to Make Your Business Cards More Effective
  • How much time and effort should I put into my marketing?
    I think you agree, marketing takes a lot of time and effort: it’s a pretty safe statement. I spend a lot of time talking with business owners and entrepreneurs and one of the things I hear frequently, is that “they don’t have time” to...
  • How to collect email addresses from your website visitors
    Email addresses of interested, engaged, qualified prospects are as valuable as gold to any small business. In this brief 1-minute video I explain a few different ways in how you can obtain and collect email addresses from your website visitors.
  • Where is the best spot to place a “Call to Action” (CTA) button in an email?
    Calls to Action (CTA’s) – what you want your reader to do (Call, Click, Write, etc.). They make it easy for readers to engage and interact with your email. AIDA (Attention, Interest, Desire, Action), these are the building blocks...
  • How to Use Video for Marketing
    Please watch this video where I talk about how video marketing works, and why it works so well. Please excuse the length (11min), It’s a little longer than our usual content, but I share some good information about how to get going and incorporate...
  • The Power of the Inbox
    March 27, 2017, 7:00pm – 8:30pm John C. Hart Memorial Library 1130 East Main Street Shrub Oak, NY 10588 Link to event
  • Should I use my own content for a Newsletter?
    Short answer, if you can – yes. 78% of Internet users conduct product research online. Most of this starts out as information gathering. Few people know exactly what product or service they are looking for and even fewer have a specific brand...
  • How Email Marketing Helps Increase Revenues
    Watch this brief video where I discuss how email marketing helps increase bottom line revenue by increasing awareness of your business.
  • Content Marketing – What is it? How important is it? How do I do it?
    I recently spoke with a prospective client about sales. I heard their frustration on the phone. The conversation covered a lot of ground but part of it went like this…. “You’re out there working hard, doing your best, trying to...
  • Which Marketing Channel is Most Effective
    Please watch this video where I talk about which marketing channels are most effective.
  • Are Your Competitors Following Your Moves “A Little Too Closely?”
    In this super-connected day and age where everyone can see what everyone else is doing and a business’ every move is scrutinized by its competitors – how can you keep from getting copied and emulated? Well, unless you have deep pockets and...
  • 21 Tips to Make Sure Your Emails Are Opened and Read
    At nearly every speaking engagement, I am asked questions about how to use email marketing effectively. Here are a few best practices that we use with programs we manage for our clients. As always, please contact me if you have any questions,...
  • Coping with Marketing Challenges
    In this quick video, I describe some of the things that a smart marketer considers before investing in marketing. I hope you will join me at our next event to ask questions and hear firsthand how businesses like yours are coping with marketing...
  • The Power of the Inbox
    February 17, 2017, 12:30pm – 2:00pm Serendipity Labs – Stamford 700 Canal Street Stamford, CT 06902 Link to event
  • How to Improve Your Profile in the Market
    As a public presenter, I am often asked, “do you take your own advice in terms of marketing?” Well, that’s a great question because as you’ve noticed many marketing companies have conveniently succumbed to the “cobblers’ shoes”...
  • Online Marketing – Strategies and Tools for an Effective Online Presence
    February 16, 2017, 8:00am – 8:45am Rotary Club of White Plains 11 Martine Avenue White Plains, NY 10606 *Private event, no registration available*
  • How Do I Raise My Profile In the Market?
    In this 1 minute video, learn how simple it is to raise and improve your profile in the market. We said simple, we didn’t say – easy!
  • Analytics – What is Needed?
    Understanding many of the things that are part of the modern Marketing mix can get overwhelming to a small business owner. We get asked lots of questions and one I’ve been hearing over and over is – what is the story with “analytics”. In...
  • Website Analytics
    Part of what makes Solutions for Growth client websites work well for our clients is our understanding of analytics. We see everything, but we only focus on the most important measurement criteria – because, as our smartphones have taught...
  • Do I Need a Brochure?
    Do I need a brochure? In short, the answer is definitely. Brochures  are hard and steadfast non-negotiable requirements for any business that sell products or services. A brochure “speaks” for you when you’re not there...
  • David Fischer Interview on Marketing on a Budget
    I was invited to talk at a Small Business event and during this interview, I shared an overview of how smaller business and organizations can approach marketing with a budget-oriented approach.   In the session I break down and explain...
  • Online Marketing – Strategies and Tools for an Effective Online Presence
    February 7, 2017, 7:00pm – 8:00pm Danbury Area Computer Society (DACS) 24 Hospital Avenue Danbury, CT 06810 *Private event, no registration available*
  • Benefits of the Every Door Direct Mail Program
    In this short video, learn about the post office’s Every Door Direct Mail Program and how you can select specific carrier routes to assure a thorough coverage of a geographic area. This type of strategy works very well for local...
  • How Email Marketing Helps Increase Revenue and Awareness of Your Business
  • What is Email Marketing
  • How To Collect Email Addresses From Your Website
     
  • Yes, Most Marketing Messages Are Ignored
    You’re probably wondering, well, I delete most of my emails. Yup. An important concept in marketing: the vast majority of marketing messages are ignored, thrown out, destroyed, right? When you get the mail from your mailbox, you go in front...
  • Website Functionality: vCita.com
    Last week we shared some of our thoughts regarding website tools such as vCita, which allow us to add functionality to a website, such as: Display an interactive online event calendar Accept credit card payments online Share contacts, manage...
  • How Often Should I Email?
    Although it is true that the more you communicate with your prospects, the more business you will do with them, that truth is surrounded by a raft of must-dos, should-dos, caveats and possible missteps. You don’t want to overdo it and drive...
  • Email Marketing – How to Make it Work for Your Business
    January 25, 2017, 1:00pm – 3:00pm SCORE Westchester 120 Bloomingdale Road White Plains, NY 10605 *Private event, no registration available*
  • The Power of the Inbox
    January 24, 2017, 7:30pm – 9:00pm Lewisboro Library 15 Main Street South Salem, NY 10590 Link to event
  • Comments On Your Website… Should You Allow Them or Not?
    Comments can be a real asset on your website. If you decide to allow comments you will inevitably see some spam. Spam is part of the internet landscape, but there are some simple and important things you can do to minimize the effect. But this...
  • Postcards – Marketing Winner or Wasteful?
    Postcards, whether you love them or not, are a marketing tool that is understandable and low cost. Postcards are a universal media, they work in both B2C and B2B circumstances. Postcards are good for quickly delivering a call to action to take...
  • The Power of the Inbox & Getting Started with Email Marketing
    January 18, 2017, 7:00pm – 8:15pm Ossining Public Library 53 Croton Avenue Ossining, NY 10562 Link to event
  • Tools & Technology for Marketing
    A reason Solutions for Growth likes working with WordPress (our website platform of choice) is that it is very flexible and allows us to add functionality easily – it is integration friendly – it plays well with other programs....
  • What is Content Marketing?
    What is Content Marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online The Content Marketing Institute, defines content marketing: Content marketing is a marketing...
  • 4 Crucial Components of an Email Marketing Campaign
    4 Crucial Components of an Email Marketing Campaign
  • The Power of the Inbox & Getting Started with Email Marketing
    January 11, 2017, 5:15pm – 7:00pm Darien Chamber of Commerce 1267 East Main Street Stamford, CT 06902 *Private event, no registration available*
  • WordPress Hosting Specialists
    Where you host your website is not a sexy or often considered aspect of your company’s marketing and operations plan – but nonetheless it is very important and should be considered as carefully as any other operational part of your business....
  • Why Should I Use an Email Service Provider?
    From the outside looking in, email seems to be a straightforward way to connect with your prospective customers. Buy a list of “names” from an online broker, write some copy, add a picture, a special discount offer, a logo and a website...
  • Why Does Video Work?
    One reason that video works, is because it’s entertaining. We all or many of us spend a big part of the day staring at a screen with a lot of words and a lot of numbers and the mind looks for entertainment. And part of the reason why video...
  • How to Get People to Read Your Emails
  • Getting Organized for Successful Marketing
    Clients keep telling us they want to get more organized in 2017. Organized can mean all kinds of things, from cleaning out the office (ugh, a chore at best) to figuring out a better way to work with associates, vendors and clients. People, work,...
  • Email List Growth Tool
    Privy.com offers an effective website tool that is designed for supercharging the growth of your email list. Many of the websites you are familiar with use Privy.com to obtain the email addresses of the people who visit their sites. Getting...
  • December 2016 – Does Your Website Have A Nice Home?
    As small business owners, we don’t think about website hosting until something bad happens, but we should. The last headache you need is a crashed or hacked website.   There are three major parts that make a website work: The website...
  • Automate Your Marketing: Planning Ahead to Convert & Keep
    December 8, 2016, 5:30pm – 7:30pm The Kensington 100 Maple Avenue White Plains, NY 10601 Link to event
  • Getting Started with Email Marketing
    December 7, 2016, 12:00pm – 1:30pm SUNY WCC and Hudson Valley Gateway Chamber of Commerce Center for the Digital Arts, Peekskill Extension 27 North Division Street, Room 208 Peekskill, NY 10566 Link to event
  • The Power of the Inbox
    November 17, 2016, 6:30pm-8:15pm West Essex Dental Association Highlawn Pavilion Eagle Rock Reservation West Orange, NJ 07052 *Private event, no registration*
  • October 2016 – Avoid These 10 Scary Marketing Mistakes
    Avoid These 10 Scary Marketing Mistakes View this newsletter in its original format SCARY Marketing? Yes, it exists. Scary marketing is ineffective marketing… and there are blatant mistakes that make the marketing SCARY! Missing a call...
  • The Power of the Inbox
    October 13, 2016, 8:30 am-10:00 am The Greater Mahopac-Carmel Chamber of Commerce 953 South Lake Boulevard Mahopac, NY 10541 Link to event
  • Online Marketing – Strategies and Tools for an Effective Online Presence
    October 6, 2016, 6:00 pm-8:00 pm SCORE Fairfield County WEPCO Church Complex 48 New Canaan Road Wilton, CT 06897 Link to event
  • Build Your Marketing Toolkit – Learn About the Essential Tools
    October 5, 2016, 12:15 pm-1:30 pm Mount Kisco Rotary Club Holiday Inn One Holiday Inn Drive Mount Kisco, NY 10549 *No registration, private event*
  • September 2016 – Why Should I Pay Attention to You?
    Why Should I Pay Attention to You? View this newsletter in its original format Yes, that’s a real question – a really important question – and one that requires a good answer. Working with hundreds of small businesses I’ve...
  • The Power of the Inbox
    September 21, 2016, 11:20 am-1:00 pm NJ YMHA Camps JCC Metro West 760 Northfield Avenue West Orange, NJ 07052 *No registration, private event*
  • Online Marketing – Strategies and Tools for an Effective Online Presence
    September 9, 2016, 8:00 am-10:00 am Home Builders & Remodelers Association of Fairfield County Ring’s End Educational Facility 160 Avon Street Stratford, CT 06615 Link to event
  • Wheeling and Dealing in the Email Era
    Everyone likes a deal, and full-service email marketing can help you get your deals and special offers in front of consumers. With a little planning and preparation, emails that promote sales and special offers can have a big impact on your bottom...
  • August 2016 – You’re invited…
    You’re invited… View this newsletter in its original format Isn’t it exciting to be invited to an event? Events can be an excellent marketing tool to position you and your company as experts in the field. Events help raise...
  • Automate Your Marketing: Planning Ahead to Convert & Keep
    September 29, 2016, 7:00 pm-8:30 pm Larchmont Public Library 121 Larchmont Avenue Larchmont, NY 10538 Link to event
  • Reinforcing your Brand through Email Marketing in a Competitive Marketplace
    Your brand is the core of your business. Everything you do and every product you sell depends on keeping your brand at the forefront of your customer’s thoughts. An email marketing agency can help your business craft your brand and ensure...
  • Driving More Sales with Full Service Email Marketing
    Email usage has grown by leaps and bounds in the 20+ years since the first emails were sent. Today, emails are used in every industry, and for every form of commerce conceivable. With over 100 billion emails sent per day, it’s a communication...
  • Automate Your Marketing: Planning Ahead to Convert & Keep
    August 8, 2016, 6:30 pm-8:00 pm Boardman Road Branch Library SCORE Dutchess 141 Boardman Road Greene Room 1 Poughkeepsie, NY 12603 Link to event
  • The Power of the Inbox
    August 4, 2016, 8:00 pm-9:00 pm Westchester PC Users Group 120 Bloomingdale Road White Plains, NY 10560 *No registration, private event*
  • July 2016 – Improve Retention, with Relationships, Referrals and Reminder
    Improve Retention, with Relationships, Referrals and Reminders View this newsletter in its original format Custom acquisition is crucial, but customer retention is even more important. Business owners know that it’s up to seven times more...
  • Building a Brand, One Email at a Time
    Brand awareness. It’s the key to business longevity and it takes time to build, and dedication to nurture so that it grows stronger the longer you are in operation. An email marketing agency can use a variety of methods to build your brand...
  • Automate Your Marketing: Planning Ahead to Convert & Keep
    July 19, 2016, 6:00 pm-8:00 pm Greenburgh Public Library SCORE Westchester 300 East Main Street Elmsford, NY 10523 Link to event
  • What to Say and How to Say It and Look Great in the Inbox
    July 11, 2016, 6:30 pm-8:00 pm Boardman Road Branch Library SCORE Dutchess 141 Boardman Road Greene Room 1 Poughkeepsie, NY 12603 Link to event
  • The Power of the Inbox
    July 8, 2016, 8:00 am-9:00 am My Networking Group (MNG), Westchester II 1 North Broadway White Plains, NY 10601 *No registration, private event*
  • June 2016 – Is Your Business Card Ready For Business?
    Is Your Business Card Ready For Business? View this newsletter in its original format   Even in today’s digital age, a business card is an absolute requirement. Some companies use a DIY template to save time and money, while others...
  • The Power of the Inbox
    June 28, 2016, 6:30 pm-9:00 pm Greater Westchester Real Estate Investors Association Radisson Hotel New Rochelle One Radisson Plaza New Rochelle, NY 10801 Link to event
  • Increasing revenue with upselling and cross-selling
    Clients love your products and services. They rely on your business to supply them the support and material that gives their business forward momentum. While this steady flow of business keeps your operations afloat, it’s not moving it...
  • The Power of the Inbox
    June 14, 2016, 12:00 pm-1:30 pm Westchester Community College, Center for the Digital Arts, Peekskill Extension Hudson Valley Gateway Chamber of Commerce 27 North Division Street Peekskill, NY 10566 Link to event
  • Advanced Social Media Tips & Tricks: Find Time to Save Time
    June 9, 2016, 6:30 pm-8:00 pm Boardman Road Branch Library SCORE Dutchess 141 Boardman Road Greene Room 1 Poughkeepsie, NY 12603 Link to event
  • The Power of the Inbox with Social Media Tips and Marketing Automation
    June 8, 2016, 11:45 am-1:30 pm Westchester Jewish Council 701 Westchester Avenue White Plains, NY 10604 *Private event, no registration available*
  • Satisfied Customers are Loyal Customers
    A satisfied customer is a loyal customer. In an era when competition is growing by leaps and bounds, keeping your customers satisfied is essential to helping your business grow. When it comes to full-service email marketing, there are several...
  • The Power of the Inbox
    May 19, 2016, 8:15 am-9:00 am Rotary Club of White Plains 11 Martine Avenue White Plains, NY 10606 *Private event, no registration available*
  • Prospect follow up
    For many businesses, prospect follow-up is treated as a daunting chore. It is something that must be done in order to generate new business. Quite the contrary is true. With just a little bit of effort with your Email marketing agency, you...
  • May 2016 – A Bigger Email List Is Better Right?
    A Bigger Email List Is Better Right? View this newsletter in its original format   Not always. If you are among the companies or non-profits that regularly uses email messages to reach out to your market, you are always trying to grow your...
  • The Power of the Inbox
    May 16, 2016, 6:30 pm-8:00 pm Boardman Road Branch Library SCORE Dutchess 141 Boardman Road Greene Room 1 Poughkeepsie, NY 12603 Link to event
  • Customer Retention – How Email Marketing Helps
    One customer in the hand is worth two in the bush. It is an old adage that remains relevant in the fast-paced world of modern commerce. Securing new customers requires a considerable investment of time and resources. Retaining these customers is...
  • April 2016 – 5 Mistakes to Avoid on Your Website
    Print is More Alive Than Ever! View this newsletter in its original format You have a website. It’s fine. It does an adequate job of giving your customers and prospects information. But does it really do you justice? You are considering...
  • Sparking Leads Can Ignite a Bright Future
    Sparking Leads Can Ignite a Bright Future   The more leads a business sparks, the more opportunities a business has to grow. Each spark you send out can ignite a new business relationship that can burn bright and illuminate the way for...
  • Grow Trust Through Email
    Grow Trust Through Email     Trust is the solid foundation that strong businesses are built upon. Clients who trust your business are more likely to refer their colleagues and business associates to your operations. In the 21st century,...
  • March 2016 – Print is More Alive Than Ever!
    Print is More Alive Than Ever! View this newsletter in its original format   Digital communication has taken over, right? Not necessarily, the truth is, print media is just as important as ever. In fact, the goal of most digital communication...
  • February 2016 – 7 TIPS FOR SUBJECT LINES THAT GET RESULTS
    7 Tips for Subject Lines That Get Results View this newsletter in its original format So you have crafted the perfect email and it is ready to go out. It has the perfect call-to-action. And if you can get 30% of your readers to open your email,...
  • Improved relationships through full-service email marketing services
    Business is about relationships. It’s about connecting with your clients and developing solid communications. The better your relationship with your clients, the better you will be able to deliver the products and services they desire....
  • January 2016 – How Promises and Values Help You Grow
    How Promises and Values Help You Grow View this newsletter in its original format Successful companies have demonstrated that by creating a Brand Promise and delivering on Core Values, they strengthen their position in the market.  These are...
  • December 2015 – Website Basics
    Website Basics View this newsletter in its original format By now, you should know that if you don’t have a website, you don’t exist in the eyes of your prospects or of Google. However, simply setting up a website and hoping for...
  • November 2015 – Online Reviews – You Gotta Have Them!
    Online Reviews – You Gotta Have Them! View this newsletter in its original format Not that long ago, when you needed advice to hire a plumber or where to have dinner, you would ask family and friends. Today, although this option is still...
  • October 2015 – SEO: 15 Resources To Get You Started
    SEO: 15 Resources To Get You Started View this newsletter in its original format   SEO (Search Engine Optimization) is a critical marketing tool that has become increasingly essential for small businesses!    Search engine optimization...
  • September 2015 – How to Write a Great Newsletter
    HOW TO WRITE A GREAT NEWSLETTER View this newsletter in its original format Newsletters are excellent for keeping your brand fresh in the minds of your customers and prospects. However, creating new content can sometimes be an overwhelming task....
  • August 2015 – You Need Printed Material for Your Marketing
    YOU NEED PRINTED MATERIAL FOR YOUR MARKETING View this newsletter in its original format Reading about the latest developments in marketing, you always hear about building your online presence and attracting prospects over the Internet. Although...
  • July 2015 – Top 10 Reasons to Use Email Marketing
    TOP 10 REASONS TO USE EMAIL MARKETING View this newsletter in its original format Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep yourexisting clients...
  • June 2015 – Put Your Website to Work
    PUT YOUR WEBSITE TO WORK View this newsletter in its original format What do customers find when they discover your website? Is it engaging, informative and easy to navigate? Merely having a website simply isn’t enough. Your site must...
  • May 2015 – Do You Have a Net of Fish or Need to Rock the Boat?
    DO YOU HAVE A NET OF FISH OR NEED TO ROCK THE BOAT? View this newsletter in its original format Sometimes a different perspective, a fresh set of eyes, or even someone with a different set of experiences can bring a whole new light to your business,...
  • April 2015 – Noodling a Name?
    NOODLING A NAME? View this newsletter in its original format One of the most important things to do when starting a business is to pick a good name. The name should reflect creativity and professionalism, suggest what your company is about and...
  • March 2015 – What? You’re Not Using Email Marketing?
    WHAT? YOU’RE NOT USING EMAIL MARKETING? View this newsletter in its original format Warning: this article makes a strong point about why ANY business or non-profit should use email as a marketing tool. After reading the article you’ll...
  • February 2015 – 3 Steps to engage people on your website
    STEP 1: Drive visitors to your website through social media "hooks," promotions and search engine optimization. Your website is your most important marketing tool - your online portal to a world of potential customers. It can polish your image...
  • January 2015 – What Makes a Successful Business Card
    Business cards are perhaps the most important form of advertising, because they are a tangible piece of your business that you give to a prospective customer. While many other forms of advertising are fleeting, such as billboards, magazine,...
  • December 2014 – How to Connect with Your Customers
    Indeed, the internet has depersonalized business to such an extent that customers are seeking to make a connection with the companies they purchase products and services from. Ever wonder why Compaq computers went by the wayside while Apple's...
  • November 2014 – How to Make the Most of Your Email Marketing Reports
    A recent survey from Constant Contact found that 83% of small business owners use email marketing reports -- almost 20% more than use website analytics. Email marketing reports provide useful data that enable business owners to understand who's...
  • October 2014 – How the Long Tail Can Help You Win the Battle for SEO
    We understand search engine optimization and we'll fight on your side to ensure your company wins the highest score possible.
  • September 2014 – How Autoresponders Help You Connect with Customers
    Autoresponders are a series of emails that are automatically sent at specific intervals. They might include a "Welcome" email for new subscribers to a mailing list, or a "Thank you" message sent after a customer purchases one of your products.
  • August 2014 – How to Grow by Getting In Front of Your Customers
    Be yourself. Perhaps you think customers expect you to look or act a certain way. But if you just present yourself as you are -- proudly, comfortably, and consistently -- then clients will get to know and trust the real you. You might be surprised...
  • July 2014 – How Up-Sells and Cross-Sells Boost Your Bottom Line
    When a customer is in "buying mode" capitalize on that frame of mind! Maximize a sales opportunity by introducing additional or complementary services or products, as there is a strong likelihood that they'll easily be part of the sale.
  • June 2014 – Small Businesses Need a Website to Survive
    Want to hear something frightening? A recent survey by Yodle states that 52% of small business owners don't have a website of any kind. Those small business owners are putting their companies at an immediate disadvantage to their competitors....
  • June 2013 – Small Businesses Need a Website to Survive
    Want to hear something frightening? A recent survey by Yodle states that 52% of small business owners don't have a website of any kind. Those small business owners are putting their companies at an immediate disadvantage to their competitors....
  • May 2014 – Content Marketing for Small Business
    Be a Guide to Your Customers - Once upon a time, a company could sink a lot of money into advertising, then sit back and wait. Then the business of marketing changed dramatically. Nowadays it isn't enough to hope an ad somehow finds its way...
  • Dip a toe in social media and a #SuccessStory
    Dip a toe in social media and a #SuccessStory These days, there are so many social media networks that it can be dizzying to try and keep up. But social media is a crucial part of any successful marketing campaign. Social media networks are...
  • April 2014 – Dip a toe in social media and a #SuccessStory
    Dip a toe in social media and a #SuccessStory - These days, there are so many social media networks that it can be dizzying to try and keep up. But social media is a crucial part of any successful marketing campaign. Social media networks are...
  • March 2014 – Membership is the Best Reward
    Membership is the best reward - Everyone wants to be part of an exclusive club. Whether it's the popular kids at school or the most elite campus society, a sense of belonging is a great motivation to try harder. Thank your customers for their...
  • January 2014 – Increase Your Visibility in 2014 with Effective Marketing Tools
    The New Year is upon us, which means it's resolution time! A good rule of thumb is to make your resolutions achievable so you can hold to them without having to change everything about yourself and your life.
  • February 2014
    This newsletter typically provides you with useful information on marketing that Toot your horn by nashvillescenehelps you grow your business. Today instead, we are tooting our horn with two items we're very proud of.
  • Latest Video Post 2
  • David Fischer interview at NYXPO on Email Marketing
  • Open Sesame: How to improve low click rates in your email marketing
    Open Sesame: How to improve low click rates in your email marketing   If you’re suffering from low click rates, don’t stress: it can happen to anyone. The key is to figure out why your click rates are low so you can give them...
  • Social Studies: How to promote your email marketing on social media
    Social Studies: How to promote your email marketing on social media   Social media is your friend. Sure, it can be a fickle friend; sometimes it loves you, other times it ignores you, and it’s always a little slow to actually buy...
  • Click Hard: Surefire tips to get your emails read by customers who just don’t read emails
    Click Hard: Surefire tips to get your emails read by customers who just don’t read emails   Even the best-written emails aren’t much good if no one clicks on them to read about your expertise. Here are some tips to ensure your...
  • Worth a Thousand Words: How adding images to emails will keep your customers interested
    Worth a Thousand Words: How adding images to emails will keep your customers interested   We’ve all heard the phrase “a picture’s worth a thousand words.” When you’re communicating your expertise in business...
  • On the Go: Making mobile-friendly emails for your customers
    On the Go: Making mobile-friendly emails for your customers   As smartphones and tablets become more prevalent in our lives, there are countless new opportunities to check email throughout the day. In line at the coffee shop. Before a movie...
  • The Template of Zoom: Choosing the right email template for your business and customers
    The Template of Zoom: Choosing the right email template for your business and customers   Once upon a time, email was just tiny black letters on a plain, white background. Soon, technology evolved to make it possible to present a nearly...
  • Call to Action: How email marketing entices customers to act now
    Call to Action: How email marketing entices customers to act now   “Time is nowhere near running out, so act whenever you get around to it. Delay as long as you like, we’ve got tons more!” It’s hard to imagine a...
  • The Wild Card: How to make distinctive emails that stand out
    The Wild Card: How to make distinctive emails that stand out   The skyrocketing popularity of email marketing has one downside: everybody’s doing it! Although this is a testament to its tried-and-true effectiveness, it also means...
  • Show and Tell: The benefits of including video in your email marketing
    Show and Tell: The benefits of including video in your email marketing   The internet loves video! From six-second Vine clips on Twitter to YouTube videos posted across every social media platform, video is fast becoming the best way to...
  • Do You Feel Lucky?: How to turn email marketing into a pot of gold
    Do You Feel Lucky?: How to turn email marketing into a pot of gold   Any successful marketing program involves a little luck, but luck is elusive and unreliable. If you stumble across the end of a rainbow, that’s a great start —...
  • Be Mine: Send your customers a special Valentine email
    Be Mine: Send your customers a special Valentine email   Love it, hate it, or hide under the covers until it goes away, Valentine’s Day is nearly upon us. Amidst all the love notes, flowers, and candy, it’s easy to focus on...
  • From “Like” to Love: Why is email more effective than social media?
    From “Like” to Love: Why is email more effective than social media?   At first you might shake your head, squint your eyes, and think, “That can’t be right.” But the data proves it: with almost three times...
  • Say It Loud and Proud: How your online exposure benefits from email marketing
    Say It Loud and Proud: How your online exposure benefits from email marketing   Although social media has exploded in popularity over the last few years, recent studies have found that email marketing is more effective than social media...
  • Stay In Touch: Using email marketing to connect with your network
    Stay In Touch: Using email marketing to connect with your network   The attention span of the internet is fickle, to say the least. One day’s viral explosion can turn into next week’s forgotten fad. Remember “Chocolate...
  • You Are What You Email: Getting your voice into email marketing
    You Are What You Email: Getting your voice into email marketing   Who are you? It may seem like a silly question to ask of a company, but personality counts, even in business. One unique facet of email marketing is its ability to express...
  • The Perfect Trifecta: Three effective ways to use email marketing
    Email marketing has become a dense, complex web of information and techniques. But don’t despair: Solutions for Growth is happy to offer its clients the most up-to-date expertise you’ll find anywhere online. Here are three quick...
  • New Year, New Approach: Develop your email marketing program
    New Year, New Approach: Develop your email marketing program   It never fails: at the start of each year, we make a list of resolutions to change those habits we don’t like and set new and better goals for ourselves. New Year, new...
  • Why is email marketing so effective?
    Why is email marketing so effective?   According to the Direct Marketing Association, for every dollar that marketers spend on email, their return on investment is $40. It’s difficult to imagine a higher rate of return on a single,...
  • Importance of Email marketing
    Importance of Email marketing    Forget everything you thought you knew prior to this article about email marketing. Email is an internet marketing tool that is pulling its own weight in the marketing options for most businesses. It is...
  • How to Write a Great email newsletter
    How to Write a Great email newsletter   Email newsletters are a great way to build trust and relationships. Regardless of the business you operate, if you’re creating and sending out a newsletter, you want to make it successful. Whether you’re...
  • How Merging Email marketing and social media can help grow your business
    How Merging Email marketing and social media can help grow your business     Recently social marketers and email marketers are discovering how they can complement each other. One thing to take into consideration though is that a social marketing...
  • Email Marketing Tips
    Email Marketing Tips    These days it’s no question that Social Media is dominating the World Wide Web, but despite this, Email is still standing strong and is the most popular form of communicating with clients and colleagues alike. Regardless...
  • How can Newsletters keep your Business Top of Mind?
    How can Newsletters keep your Business Top of Mind?   Newsletters can help you acquire, retain and grow customers.  Beyond that, through this effective email marketing tool you can develop relationships with them. According to the Nielsen...
  • Strong Email List: The first Step on the Road to Success.
    Strong Email List: The first Step on the Road to Success.   Perhaps you have read tons of blog posts telling you some steps to follow in order to grow your business through email marketing, but do you still feel that there’s something...
  • Engage Readers at First Glance
    Engage Readers at First Glance     How many emails do you get in a day? How many of those emails do you actually open and read? People don’t want to spend much time on daily email readings and only take into account first online...
  • 10 Commandments of Email Newsletters
    10 Commandments of Email Newsletters   Nowadays businesses understand the importance of Email Newsletters as an effective marketing strategy and powerful business model. Studies have shown that each dollar spent on email marketing can be...
  • Latest Video Post
  • Testimonial – Full Service Email Marketing
    I’ve been working with Solutions for Growth for some time now and the newsletters they prepare for my company are an important tool for me to remind my customers and prospects about the services I offer. Solution for Growth is responsive,...
  • November 2013 – Landing New Customers and Retaining Existing Ones
    In a crowded marketplace you have no shortage of competition. When it comes to landing new customers and retaining existing ones, it is necessary to offer products and services that leave a great taste in your client's mouths. This "secret sauce"...
  • October 2013 – 9 tips for sharpening your SEO
    Nobody likes a dull website. Dull and boring websites go unnoticed and are virtually ignored. Just as customers don't like to be bored when they visit a website, search engines don't like dreary websites either. Without the right Search Engine...
  • September 2013 – The Essential Parts of Great Email Newsletter Campaigns
    Email newsletters are a simple and extremely cost-effective way to share information with a large customer base. Don't wait for people to contact you - be proactive and reach out to them first. By sending regular updates and helpful information,...
  • August 2013 – Creating and Maintaining an Effective Website
    Back in the day, businesses advertised their products across many different media. They used television, radio and print-including brochures, magazines and newspaper ads- as well as simple cold-calling to tell people all about their great products....
  • July 2013 – How do I grow my relationship with customers?
    In speaking with clients, this question often comes up: "How do I grow my relationship with customers to increase their loyalty, unearth new opportunities and increase my sales with them?" There are many steps a business can take to drive...
  • June 2013 – Creating New Business – Without a Sales Pitch
    Great professionals are always looking for ways to improve their client relationships. If this sounds like you, good news! You don't have to keep selling to keep existing clients. Learn to simply keep the conversation going, and clients will...
  • March 2013 – Grasp the concept of your USP
    The marketing term "USP" means 'unique selling proposition' or 'unique selling point,' and can be defined as the key factor presented by the seller as the reason that one particular product or service is distinct and better than the offerings...
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  • Newsletter Archive Intro
    Welcome to the archive of newsletters with informative articles on marketing for small businesses.  Click on the titles to read the newsletters.
  • February 2013 – Marketing is Everything
    The term, "Marketing is Everything" is prolific, but it has become so cliché that it may not have the impact that it deserves. So how about this: "A Healthy Business is High in Saturated Marketing." Let me explain.
  • January 2013 – Build an Effective Email List
    Twenty Ways to Build an Effective Email List - Social media may be getting all the press these days, but nothing trumps email for connecting with your customers. According to Social Media Today, email accounts for more than five times the daily...
  • Testimonial – Mailers
    Solutions for Growth really saved me during a busy, stressful time. After speaking with David Fischer I was convinced they were the right company to help me with my Every Door Direct Mailer. Not only did they do a great job printing the material...
  • Testimonial – Contact Us
    We would absolutely recommend your program to any business that is looking for a cost effective way to communicate with their customer base. —Peter Buttenwieser, CertaPro Painters of Westchester and Southern CT
  • Testimonial – Newsletter Archive
    We’ve been using Solutions for Growth for over a year to prepare, manage and send our monthly newsletters. Like clockwork, after a newsletter is sent, people come to the store. Solutions for Growth provides us with a professional, sharp...
  • Testimonial – Portfolio
    David has worked with me to develop a marketing plan for my company. His accomplishments include redesigning our website, paying special attention to those aspects which are key to helping customers select our services, and putting together...
  • Testimonial – Why Us?
    I consulted with David on marketing my small business and he was full of great ideas covering lots of different media approaches. Besides looking at the big picture with an overall marketing strategy, David is also very sharp and attentive to...
  • Testimonial – Solutions
    I’ve been working with Solutions for Growth for some time now and the newsletters they prepare for my company are an important tool for me to remind my customers and prospects about the services I offer. Solutions for Growth is responsive,...
  • Testimonial – Challenges
    I’ve been working with David for several months. He has creative ideas, excellent marketing insight and great turnaround times. He is extremely reliable and most importantly, his work and advice has produced positive results for my business....
  • Testimonial – Events
      David’s presentation was a tremendous source of clarity.  It’s one of the best investment of my time to understand these marketing tools.  David is most succinct and relevant and all explanations were excellent.  Visuals...
  • December 2012 – Are you…Inspired?
    On a regular basis I hear business owners complain that business is not great. They tend to blame external forces: It's the economy It's my competitors It's the weather It's the season It's the location It's the...n't it?
  • November 2012 – Remember, without marketing nothing happens!
    Here is the opportunity to "resolve" to do something about your marketing. We love helping our clients succeed (after all, if they don't succeed, we don't). Solutions for Growth only proposes marketing tools that have stood the test of time,...
  • October 2012 – market your business using SEO
    Making your website SEO-friendly may be the single most important thing you can do to market your business. It can mean the difference between having your business show up on page 5 of Google or some other search engine - the equivalent of...
  • September 2012 – forging a real connection with your audience
    By marketing to very targeted groups (and even individuals), you can often convert a browser/prospect into a customer much faster than through a wide swath of advertising. But, like all marketing, it requires creativity, consistency and hard...
  • August 2012 – Start Getting Different Results in Your Business
    When it comes to your business, it's not always easy to be receptive to someone suggesting changes. After all, it's your business, and you know it inside and out. Sometimes a different perspective, a fresh set of eyes, or even someone with a...
  • July 2012 – How to Make Email Marketing Successful
    Email marketing is rapidly becoming one of the most commonly-used marketing tools today, primarily because it is so cost effective. This is not to say, however, that you can send emails out scatter-shot, assuming that if your logo is prominent...
  • June 2012 – Favorite Online Tools that Fulfill the 3 E’s: Ease-of-Use, Efficiency and Effectiveness
    My Favorite Online Tools that Fulfill the 3 E's: Ease-of-Use, Efficiency and Effectiveness - With the rapid-fire change in technology, sometimes I wonder how we ever got along without the fantastic tools available on the internet today. As Solutions...
  • May 2012
    Still the Perfect Marketing Piece: Everyone Loves a "Personal" Postcard
  • April 2012
    Why You Should Practice "Best Practices"
  • March 2012
    3 Questions You Must Answer and a Special Announcement
  • February 2012
    Supercharge you Facebook Page and a Special Offer
  • January 2012
    Wow Your Customers So They'll Get the Word Out
  • December 2011
    Customer Loyalty - Strategies and Tools for Success
  • November 2011
    Why Align Your Business with a Non-Profit?
  • October 2011
    6 Mistakes to Avoid in Your Email Marketing
  • September 2011
    Are You Wise, Smart or Bright?
  • August 2011
    Use Signs to Increase Your Sales
  • July 2011
    What to do in August
  • June 2011
    How to Follow the Lead
  • May 2011
    How to Make Postcards Effective
  • April 2011
    Questions You Should Know the Answer To
  • March 2011
    Google - What Can it Do For You?
  • February 2011
    You make me cry
  • January 2011
    Would you like fries with that?
  • December 2010
    How to Pick the Right Marketing Tool
  • November 2010
    Is Your Newsletter Newsworthy?
  • October 2010
    Why Should You Segment Your Customers?
  • September 2010
    Do You Need to Be Social?
  • August 2010
    You Wrote What?
  • July 2010
    We're All Service Providers
  • June 2010
    Easily Stay Top-of-Mind with Your Customers with Email Marketing
  • May 2010
    How Many Touchpoints do You Have?
  • March 2010
    Marketing Advice You Can Use from Solutions for Growth
  • April 2010
    Grow Your Relationship with Customers to Increase Their Loyalty
  • Testimonial – Home
    Hire David to speak at your next event. Contact us here.   We have been very impressed with your organization and management of our database, the top level creative executions, your knowledge and understanding of best practices for set...
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