Full Service Email Marketing

Jul21No Comments

5 Tips to Increase Your Productivity with a Well-Organized Email Inbox

Advantages of Keeping Your Inbox Organized Email has become an indispensable communication tool. We rely on it for a variety of purposes on both a personal and professional level. In our current digital age, electronic contact is the lifeblood by which...
Jul05No Comments

The Importance of Diversifying Your Marketing

There are many different ways to market your business. Some strategies are going to suit you better than others, especially when it comes to the type of business you run. However, it’s important not to limit yourself to one or two marketing strategies....
Jun08No Comments

How do I use email newsletters to grow referrals?

When it comes to online marketing, many businesses make the mistake of thinking that their job is done once they’ve closed a sale. However, those leads that become customers are incredibly valuable to your business – and not just because they’re...
Jun06No Comments

Best practices for an email signature block

Learn the key components for your email signature block.
May09No Comments

If I’m on social media, I don’t need email marketing, right?

Nope. Email marketing beats social media hands down! Why? Because the two are completely different tools. Why? Email marketing allows you to “push” information into people’s inboxes. With social media, you rely on people to “pull”...
May03No Comments

I Unsubscribed from 2 Email Newsletters

Best practices to ensure a high open rate and a low unsubscribe (opt-out) rate.
Apr28No Comments

By Paige Testimonial about Solutions for Growth’s Full Service Email Marketing Program

Apr10No Comments

How much time and effort should I put into my marketing?

I think you agree, marketing takes a lot of time and effort: it’s a pretty safe statement. I spend a lot of time talking with business owners and entrepreneurs and one of the things I hear frequently, is that “they don’t have time” to allocate...
Mar01No Comments

Coping with Marketing Challenges

In this quick video, I describe some of the things that a smart marketer considers before investing in marketing. I hope you will join me at our next event to ask questions and hear firsthand how businesses like yours are coping with marketing challenges.
Jan31No Comments

How To Collect Email Addresses From Your Website

 
Jan31No Comments

Website Functionality: vCita.com

Last week we shared some of our thoughts regarding website tools such as vCita, which allow us to add functionality to a website, such as: Display an interactive online event calendar Accept credit card payments online Share contacts, manage a team calendar...
Jan24No Comments

Comments On Your Website… Should You Allow Them or Not?

Comments can be a real asset on your website. If you decide to allow comments you will inevitably see some spam. Spam is part of the internet landscape, but there are some simple and important things you can do to minimize the effect. But this does not...
Jan24No Comments

Postcards – Marketing Winner or Wasteful?

Postcards, whether you love them or not, are a marketing tool that is understandable and low cost. Postcards are a universal media, they work in both B2C and B2B circumstances. Postcards are good for quickly delivering a call to action to take advantage...
Jan14No Comments

Tools & Technology for Marketing

A reason Solutions for Growth likes working with WordPress (our website platform of choice) is that it is very flexible and allows us to add functionality easily – it is integration friendly – it plays well with other programs. As a matter...
Jan13No Comments

What is Content Marketing?

What is Content Marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online The Content Marketing Institute, defines content marketing: Content marketing is a marketing technique...
Jan06No Comments

WordPress Hosting Specialists

Where you host your website is not a sexy or often considered aspect of your company’s marketing and operations plan – but nonetheless it is very important and should be considered as carefully as any other operational part of your business. Security...
Jan06No Comments

Why Should I Use an Email Service Provider?

From the outside looking in, email seems to be a straightforward way to connect with your prospective customers. Buy a list of “names” from an online broker, write some copy, add a picture, a special discount offer, a logo and a website address and...
Jan03No Comments

Getting Organized for Successful Marketing

Clients keep telling us they want to get more organized in 2017. Organized can mean all kinds of things, from cleaning out the office (ugh, a chore at best) to figuring out a better way to work with associates, vendors and clients. People, work, schedules,...
Sep02No Comments

Wheeling and Dealing in the Email Era

Everyone likes a deal, and full-service email marketing can help you get your deals and special offers in front of consumers. With a little planning and preparation, emails that promote sales and special offers can have a big impact on your bottom line....
Aug23No Comments

Reinforcing your Brand through Email Marketing in a Competitive Marketplace

Your brand is the core of your business. Everything you do and every product you sell depends on keeping your brand at the forefront of your customer’s thoughts. An email marketing agency can help your business craft your brand and ensure that your...
Jan15No Comments

Social Studies: How to promote your email marketing on social media

Social Studies: How to promote your email marketing on social media   Social media is your friend. Sure, it can be a fickle friend; sometimes it loves you, other times it ignores you, and it’s always a little slow to actually buy anything....
Jan15No Comments

Worth a Thousand Words: How adding images to emails will keep your customers interested

Worth a Thousand Words: How adding images to emails will keep your customers interested   We’ve all heard the phrase “a picture’s worth a thousand words.” When you’re communicating your expertise in business via email,...
Jan15No Comments

The Template of Zoom: Choosing the right email template for your business and customers

The Template of Zoom: Choosing the right email template for your business and customers   Once upon a time, email was just tiny black letters on a plain, white background. Soon, technology evolved to make it possible to present a nearly infinite...
Jan15No Comments

The Wild Card: How to make distinctive emails that stand out

The Wild Card: How to make distinctive emails that stand out   The skyrocketing popularity of email marketing has one downside: everybody’s doing it! Although this is a testament to its tried-and-true effectiveness, it also means your email...
Jan15No Comments

Do You Feel Lucky?: How to turn email marketing into a pot of gold

Do You Feel Lucky?: How to turn email marketing into a pot of gold   Any successful marketing program involves a little luck, but luck is elusive and unreliable. If you stumble across the end of a rainbow, that’s a great start — but a...
Jan15No Comments

From “Like” to Love: Why is email more effective than social media?

From “Like” to Love: Why is email more effective than social media?   At first you might shake your head, squint your eyes, and think, “That can’t be right.” But the data proves it: with almost three times as many user...
Jan15No Comments

Stay In Touch: Using email marketing to connect with your network

Stay In Touch: Using email marketing to connect with your network   The attention span of the internet is fickle, to say the least. One day’s viral explosion can turn into next week’s forgotten fad. Remember “Chocolate Rain”?...
Jan14No Comments

New Year, New Approach: Develop your email marketing program

New Year, New Approach: Develop your email marketing program   It never fails: at the start of each year, we make a list of resolutions to change those habits we don’t like and set new and better goals for ourselves. New Year, new you. But...
Jan13No Comments

Why is email marketing so effective?

Why is email marketing so effective?   According to the Direct Marketing Association, for every dollar that marketers spend on email, their return on investment is $40. It’s difficult to imagine a higher rate of return on a single, solitary...
Jan10No Comments

How can Newsletters keep your Business Top of Mind?

How can Newsletters keep your Business Top of Mind?   Newsletters can help you acquire, retain and grow customers.  Beyond that, through this effective email marketing tool you can develop relationships with them. According to the Nielsen Norman...
Jan10No Comments

Strong Email List: The first Step on the Road to Success.

Strong Email List: The first Step on the Road to Success.   Perhaps you have read tons of blog posts telling you some steps to follow in order to grow your business through email marketing, but do you still feel that there’s something missing and...
Jan10No Comments

Engage Readers at First Glance

Engage Readers at First Glance     How many emails do you get in a day? How many of those emails do you actually open and read? People don’t want to spend much time on daily email readings and only take into account first online impressions....
Jan10No Comments

10 Commandments of Email Newsletters

10 Commandments of Email Newsletters   Nowadays businesses understand the importance of Email Newsletters as an effective marketing strategy and powerful business model. Studies have shown that each dollar spent on email marketing can be worth more...