Nope. Email marketing beats social media hands down! Why? Because the two are completely different tools. Why? Email marketing allows you to “push” information into people’s inboxes. With social media, you rely on people to “pull”...
In direct marketing there are three specific elements that make up the success of a campaign: the list, the offer and the creative. But which of the ingredients is most important? Designers will say: “it is the appearance and design of the communication...
I think you agree, marketing takes a lot of time and effort: it’s a pretty safe statement. I spend a lot of time talking with business owners and entrepreneurs and one of the things I hear frequently, is that “they don’t have time” to allocate...
Email addresses of interested, engaged, qualified prospects are as valuable as gold to any small business. In this brief 1-minute video I explain a few different ways in how you can obtain and collect email addresses from your website visitors.
Calls to Action (CTA’s) – what you want your reader to do (Call, Click, Write, etc.). They make it easy for readers to engage and interact with your email. AIDA (Attention, Interest, Desire, Action), these are the building blocks for a call...
I recently spoke with a prospective client about sales. I heard their frustration on the phone. The conversation covered a lot of ground but part of it went like this…. “You’re out there working hard, doing your best, trying to stand out…...
In this super-connected day and age where everyone can see what everyone else is doing and a business’ every move is scrutinized by its competitors – how can you keep from getting copied and emulated? Well, unless you have deep pockets and have a...
At nearly every speaking engagement, I am asked questions about how to use email marketing effectively. Here are a few best practices that we use with programs we manage for our clients. As always, please contact me if you have any questions, I am here...
In this quick video, I describe some of the things that a smart marketer considers before investing in marketing. I hope you will join me at our next event to ask questions and hear firsthand how businesses like yours are coping with marketing challenges.
As a public presenter, I am often asked, “do you take your own advice in terms of marketing?” Well, that’s a great question because as you’ve noticed many marketing companies have conveniently succumbed to the “cobblers’ shoes” syndrome...
Part of what makes Solutions for Growth client websites work well for our clients is our understanding of analytics. We see everything, but we only focus on the most important measurement criteria – because, as our smartphones have taught us, it’s...
Do I need a brochure? In short, the answer is definitely. Brochures are hard and steadfast non-negotiable requirements for any business that sell products or services. A brochure “speaks” for you when you’re not there to explain...
I was invited to talk at a Small Business event and during this interview, I shared an overview of how smaller business and organizations can approach marketing with a budget-oriented approach. In the session I break down and explain some of the...
Postcards, whether you love them or not, are a marketing tool that is understandable and low cost. Postcards are a universal media, they work in both B2C and B2B circumstances. Postcards are good for quickly delivering a call to action to take advantage...
4 Crucial Components of an Email Marketing Campaign
From the outside looking in, email seems to be a straightforward way to connect with your prospective customers. Buy a list of “names” from an online broker, write some copy, add a picture, a special discount offer, a logo and a website address and...
Clients keep telling us they want to get more organized in 2017. Organized can mean all kinds of things, from cleaning out the office (ugh, a chore at best) to figuring out a better way to work with associates, vendors and clients. People, work, schedules,...
Privy.com offers an effective website tool that is designed for supercharging the growth of your email list. Many of the websites you are familiar with use Privy.com to obtain the email addresses of the people who visit their sites. Getting this vital...
Why You Should Practice "Best Practices"
3 Questions You Must Answer and a Special Announcement
Why Align Your Business with a Non-Profit?
Marketing Advice You Can Use from Solutions for Growth