Odds are you already have a website. Every business, no matter what size, should have a website. However, you may not be using WordPress, which means that you’re missing out on a ton of functionality. Even if you are using WordPress, your site may...
When it comes to online marketing, many businesses make the mistake of thinking that their job is done once they’ve closed a sale. However, those leads that become customers are incredibly valuable to your business – and not just because they’re...
Nope. Email marketing beats social media hands down! Why? Because the two are completely different tools. Why? Email marketing allows you to “push” information into people’s inboxes. With social media, you rely on people to “pull”...
Best practices to ensure a high open rate and a low unsubscribe (opt-out) rate.
Email addresses of interested, engaged, qualified prospects are as valuable as gold to any small business. In this brief 1-minute video I explain a few different ways in how you can obtain and collect email addresses from your website visitors.
Please watch this video where I talk about how video marketing works, and why it works so well. Please excuse the length (11min), It’s a little longer than our usual content, but I share some good information about how to get going and incorporate video...
Short answer, if you can – yes. 78% of Internet users conduct product research online. Most of this starts out as information gathering. Few people know exactly what product or service they are looking for and even fewer have a specific brand or company...
I recently spoke with a prospective client about sales. I heard their frustration on the phone. The conversation covered a lot of ground but part of it went like this…. “You’re out there working hard, doing your best, trying to stand out…...
In this quick video, I describe some of the things that a smart marketer considers before investing in marketing. I hope you will join me at our next event to ask questions and hear firsthand how businesses like yours are coping with marketing challenges.
Do I need a brochure? In short, the answer is definitely. Brochures are hard and steadfast non-negotiable requirements for any business that sell products or services. A brochure “speaks” for you when you’re not there to explain...
Last week we shared some of our thoughts regarding website tools such as vCita, which allow us to add functionality to a website, such as: Display an interactive online event calendar Accept credit card payments online Share contacts, manage a team calendar...
Comments can be a real asset on your website. If you decide to allow comments you will inevitably see some spam. Spam is part of the internet landscape, but there are some simple and important things you can do to minimize the effect. But this does not...
A reason Solutions for Growth likes working with WordPress (our website platform of choice) is that it is very flexible and allows us to add functionality easily – it is integration friendly – it plays well with other programs. As a matter...
Where you host your website is not a sexy or often considered aspect of your company’s marketing and operations plan – but nonetheless it is very important and should be considered as carefully as any other operational part of your business. Security...
One reason that video works, is because it’s entertaining. We all or many of us spend a big part of the day staring at a screen with a lot of words and a lot of numbers and the mind looks for entertainment. And part of the reason why video is successful...
Clients keep telling us they want to get more organized in 2017. Organized can mean all kinds of things, from cleaning out the office (ugh, a chore at best) to figuring out a better way to work with associates, vendors and clients. People, work, schedules,...
Privy.com offers an effective website tool that is designed for supercharging the growth of your email list. Many of the websites you are familiar with use Privy.com to obtain the email addresses of the people who visit their sites. Getting this vital...
October 6, 2016, 6:00 pm-8:00 pm SCORE Fairfield County WEPCO Church Complex 48 New Canaan Road Wilton, CT 06897 Link to event
September 9, 2016, 8:00 am-10:00 am Home Builders & Remodelers Association of Fairfield County Ring’s End Educational Facility 160 Avon Street Stratford, CT 06615 Link to event
This newsletter typically provides you with useful information on marketing that Toot your horn by nashvillescenehelps you grow your business. Today instead, we are tooting our horn with two items we're very proud of.
Why You Should Practice "Best Practices"
Customer Loyalty - Strategies and Tools for Success
Use Signs to Increase Your Sales
Questions You Should Know the Answer To
How to Pick the Right Marketing Tool