Marketing Tools

May09No Comments

If I’m on social media, I don’t need email marketing, right?

Nope. Email marketing beats social media hands down! Why? Because the two are completely different tools. Why? Email marketing allows you to “push” information into people’s inboxes. With social media, you rely on people to “pull”...
May03No Comments

I Unsubscribed from 2 Email Newsletters

Best practices to ensure a high open rate and a low unsubscribe (opt-out) rate.
Apr25No Comments

3 Tips to Make Your Business Cards More Effective

Apr10No Comments

How to collect email addresses from your website visitors

Email addresses of interested, engaged, qualified prospects are as valuable as gold to any small business. In this brief 1-minute video I explain a few different ways in how you can obtain and collect email addresses from your website visitors.
Mar29No Comments

How to Use Video for Marketing

Please watch this video where I talk about how video marketing works, and why it works so well. Please excuse the length (11min), It’s a little longer than our usual content, but I share some good information about how to get going and incorporate video...
Mar16No Comments

Should I use my own content for a Newsletter?

Short answer, if you can – yes. 78% of Internet users conduct product research online. Most of this starts out as information gathering. Few people know exactly what product or service they are looking for and even fewer have a specific brand or company...
Mar09No Comments

Content Marketing – What is it? How important is it? How do I do it?

I recently spoke with a prospective client about sales. I heard their frustration on the phone. The conversation covered a lot of ground but part of it went like this…. “You’re out there working hard, doing your best, trying to stand out…...
Mar01No Comments

Coping with Marketing Challenges

In this quick video, I describe some of the things that a smart marketer considers before investing in marketing. I hope you will join me at our next event to ask questions and hear firsthand how businesses like yours are coping with marketing challenges.
Feb10No Comments

Do I Need a Brochure?

Do I need a brochure? In short, the answer is definitely. Brochures  are hard and steadfast non-negotiable requirements for any business that sell products or services. A brochure “speaks” for you when you’re not there to explain...
Jan31No Comments

Website Functionality: vCita.com

Last week we shared some of our thoughts regarding website tools such as vCita, which allow us to add functionality to a website, such as: Display an interactive online event calendar Accept credit card payments online Share contacts, manage a team calendar...
Jan24No Comments

Comments On Your Website… Should You Allow Them or Not?

Comments can be a real asset on your website. If you decide to allow comments you will inevitably see some spam. Spam is part of the internet landscape, but there are some simple and important things you can do to minimize the effect. But this does not...
Jan14No Comments

Tools & Technology for Marketing

A reason Solutions for Growth likes working with WordPress (our website platform of choice) is that it is very flexible and allows us to add functionality easily – it is integration friendly – it plays well with other programs. As a matter...
Jan06No Comments

WordPress Hosting Specialists

Where you host your website is not a sexy or often considered aspect of your company’s marketing and operations plan – but nonetheless it is very important and should be considered as carefully as any other operational part of your business. Security...
Jan06No Comments

Why Does Video Work?

One reason that video works, is because it’s entertaining. We all or many of us spend a big part of the day staring at a screen with a lot of words and a lot of numbers and the mind looks for entertainment. And part of the reason why video is successful...
Jan03No Comments

Getting Organized for Successful Marketing

Clients keep telling us they want to get more organized in 2017. Organized can mean all kinds of things, from cleaning out the office (ugh, a chore at best) to figuring out a better way to work with associates, vendors and clients. People, work, schedules,...
Jan03No Comments

Email List Growth Tool

Privy.com offers an effective website tool that is designed for supercharging the growth of your email list. Many of the websites you are familiar with use Privy.com to obtain the email addresses of the people who visit their sites. Getting this vital...
Oct06No Comments

Online Marketing – Strategies and Tools for an Effective Online Presence

October 6, 2016, 6:00 pm-8:00 pm SCORE Fairfield County WEPCO Church Complex 48 New Canaan Road Wilton, CT 06897 Link to event
Sep09No Comments

Online Marketing – Strategies and Tools for an Effective Online Presence

September 9, 2016, 8:00 am-10:00 am Home Builders & Remodelers Association of Fairfield County Ring’s End Educational Facility 160 Avon Street Stratford, CT 06615 Link to event
Jun29No Comments

June 2016 – Is Your Business Card Ready For Business?

Is Your Business Card Ready For Business? View this newsletter in its original format   Even in today’s digital age, a business card is an absolute requirement. Some companies use a DIY template to save time and money, while others add every...
Dec21No Comments

December 2015 – Website Basics

Website Basics View this newsletter in its original format By now, you should know that if you don’t have a website, you don’t exist in the eyes of your prospects or of Google. However, simply setting up a website and hoping for the best is...
Oct20No Comments

October 2015 – SEO: 15 Resources To Get You Started

SEO: 15 Resources To Get You Started View this newsletter in its original format   SEO (Search Engine Optimization) is a critical marketing tool that has become increasingly essential for small businesses!    Search engine optimization is the art...
Sep29No Comments

September 2015 – How to Write a Great Newsletter

HOW TO WRITE A GREAT NEWSLETTER View this newsletter in its original format Newsletters are excellent for keeping your brand fresh in the minds of your customers and prospects. However, creating new content can sometimes be an overwhelming task. Arrest...
Aug25No Comments

August 2015 – You Need Printed Material for Your Marketing

YOU NEED PRINTED MATERIAL FOR YOUR MARKETING View this newsletter in its original format Reading about the latest developments in marketing, you always hear about building your online presence and attracting prospects over the Internet. Although this...
Mar26No Comments

March 2015 – What? You’re Not Using Email Marketing?

WHAT? YOU’RE NOT USING EMAIL MARKETING? View this newsletter in its original format Warning: this article makes a strong point about why ANY business or non-profit should use email as a marketing tool. After reading the article you’ll want...
Feb25No Comments

February 2015 – 3 Steps to engage people on your website

STEP 1: Drive visitors to your website through social media "hooks," promotions and search engine optimization. Your website is your most important marketing tool - your online portal to a world of potential customers. It can polish your image or tarnish...
Jan26No Comments

January 2015 – What Makes a Successful Business Card

Business cards are perhaps the most important form of advertising, because they are a tangible piece of your business that you give to a prospective customer. While many other forms of advertising are fleeting, such as billboards, magazine, radio, TV...
Dec18No Comments

December 2014 – How to Connect with Your Customers

Indeed, the internet has depersonalized business to such an extent that customers are seeking to make a connection with the companies they purchase products and services from. Ever wonder why Compaq computers went by the wayside while Apple's thrived?...
Nov25No Comments

November 2014 – How to Make the Most of Your Email Marketing Reports

A recent survey from Constant Contact found that 83% of small business owners use email marketing reports -- almost 20% more than use website analytics. Email marketing reports provide useful data that enable business owners to understand who's reading...
Oct23No Comments

October 2014 – How the Long Tail Can Help You Win the Battle for SEO

We understand search engine optimization and we'll fight on your side to ensure your company wins the highest score possible.
Oct01No Comments

September 2014 – How Autoresponders Help You Connect with Customers

Autoresponders are a series of emails that are automatically sent at specific intervals. They might include a "Welcome" email for new subscribers to a mailing list, or a "Thank you" message sent after a customer purchases one of your products.
Jul24No Comments

July 2014 – How Up-Sells and Cross-Sells Boost Your Bottom Line

When a customer is in "buying mode" capitalize on that frame of mind! Maximize a sales opportunity by introducing additional or complementary services or products, as there is a strong likelihood that they'll easily be part of the sale.
Jun26No Comments

June 2013 – Small Businesses Need a Website to Survive

Want to hear something frightening? A recent survey by Yodle states that 52% of small business owners don't have a website of any kind. Those small business owners are putting their companies at an immediate disadvantage to their competitors. In our internet...
Jun26No Comments

June 2014 – Small Businesses Need a Website to Survive

Want to hear something frightening? A recent survey by Yodle states that 52% of small business owners don't have a website of any kind. Those small business owners are putting their companies at an immediate disadvantage to their competitors. In our internet...
May29No Comments

May 2014 – Content Marketing for Small Business

Be a Guide to Your Customers - Once upon a time, a company could sink a lot of money into advertising, then sit back and wait. Then the business of marketing changed dramatically. Nowadays it isn't enough to hope an ad somehow finds its way to your ideal...
Mar21No Comments

March 2014 – Membership is the Best Reward

Membership is the best reward - Everyone wants to be part of an exclusive club. Whether it's the popular kids at school or the most elite campus society, a sense of belonging is a great motivation to try harder. Thank your customers for their business...
Mar11No Comments

January 2014 – Increase Your Visibility in 2014 with Effective Marketing Tools

The New Year is upon us, which means it's resolution time! A good rule of thumb is to make your resolutions achievable so you can hold to them without having to change everything about yourself and your life.
Feb27No Comments

February 2014

This newsletter typically provides you with useful information on marketing that Toot your horn by nashvillescenehelps you grow your business. Today instead, we are tooting our horn with two items we're very proud of.
Dec03No Comments

November 2013 – Landing New Customers and Retaining Existing Ones

In a crowded marketplace you have no shortage of competition. When it comes to landing new customers and retaining existing ones, it is necessary to offer products and services that leave a great taste in your client's mouths. This "secret sauce" is made...
Oct28No Comments

October 2013 – 9 tips for sharpening your SEO

Nobody likes a dull website. Dull and boring websites go unnoticed and are virtually ignored. Just as customers don't like to be bored when they visit a website, search engines don't like dreary websites either. Without the right Search Engine Optimization...
Sep26No Comments

September 2013 – The Essential Parts of Great Email Newsletter Campaigns

Email newsletters are a simple and extremely cost-effective way to share information with a large customer base. Don't wait for people to contact you - be proactive and reach out to them first. By sending regular updates and helpful information, you can...
Jan27No Comments

April 2012

Why You Should Practice "Best Practices"
Jan27No Comments

December 2011

Customer Loyalty - Strategies and Tools for Success
Jan27No Comments

August 2011

Use Signs to Increase Your Sales
Jan27No Comments

April 2011

Questions You Should Know the Answer To
Jan24No Comments

December 2010

How to Pick the Right Marketing Tool