Newsletter Archive

Welcome to the archive of newsletters with informative articles on marketing for small businesses. Click on the titles to read the newsletters.

Dec21No Comments

December 2016 – Does Your Website Have A Nice Home?

As small business owners, we don’t think about website hosting until something bad happens, but we should. The last headache you need is a crashed or hacked website.   There are three major parts that make a website work: The website name...
Nov01No Comments

October 2016 – Avoid These 10 Scary Marketing Mistakes

Avoid These 10 Scary Marketing Mistakes View this newsletter in its original format SCARY Marketing? Yes, it exists. Scary marketing is ineffective marketing… and there are blatant mistakes that make the marketing SCARY! Missing a call to action...
Sep30No Comments

September 2016 – Why Should I Pay Attention to You?

Why Should I Pay Attention to You? View this newsletter in its original format Yes, that’s a real question – a really important question – and one that requires a good answer. Working with hundreds of small businesses I’ve noticed...
Aug26No Comments

August 2016 – You’re invited…

You’re invited… View this newsletter in its original format Isn’t it exciting to be invited to an event? Events can be an excellent marketing tool to position you and your company as experts in the field. Events help raise your profile...
Jul26No Comments

July 2016 – Improve Retention, with Relationships, Referrals and Reminder

Improve Retention, with Relationships, Referrals and Reminders View this newsletter in its original format Custom acquisition is crucial, but customer retention is even more important. Business owners know that it’s up to seven times more expensive...
Jun29No Comments

June 2016 – Is Your Business Card Ready For Business?

Is Your Business Card Ready For Business? View this newsletter in its original format   Even in today’s digital age, a business card is an absolute requirement. Some companies use a DIY template to save time and money, while others add every...
May17No Comments

May 2016 – A Bigger Email List Is Better Right?

A Bigger Email List Is Better Right? View this newsletter in its original format   Not always. If you are among the companies or non-profits that regularly uses email messages to reach out to your market, you are always trying to grow your email...
May04No Comments

April 2016 – 5 Mistakes to Avoid on Your Website

Print is More Alive Than Ever! View this newsletter in its original format You have a website. It’s fine. It does an adequate job of giving your customers and prospects information. But does it really do you justice? You are considering doing an...
Apr01No Comments

March 2016 – Print is More Alive Than Ever!

Print is More Alive Than Ever! View this newsletter in its original format   Digital communication has taken over, right? Not necessarily, the truth is, print media is just as important as ever. In fact, the goal of most digital communication is...
Mar09No Comments

February 2016 – 7 TIPS FOR SUBJECT LINES THAT GET RESULTS

7 Tips for Subject Lines That Get Results View this newsletter in its original format So you have crafted the perfect email and it is ready to go out. It has the perfect call-to-action. And if you can get 30% of your readers to open your email, you’ll...
Jan28No Comments

January 2016 – How Promises and Values Help You Grow

How Promises and Values Help You Grow View this newsletter in its original format Successful companies have demonstrated that by creating a Brand Promise and delivering on Core Values, they strengthen their position in the market.  These are examples...
Dec21No Comments

December 2015 – Website Basics

Website Basics View this newsletter in its original format By now, you should know that if you don’t have a website, you don’t exist in the eyes of your prospects or of Google. However, simply setting up a website and hoping for the best is...
Nov211 Comment

November 2015 – Online Reviews – You Gotta Have Them!

Online Reviews – You Gotta Have Them! View this newsletter in its original format Not that long ago, when you needed advice to hire a plumber or where to have dinner, you would ask family and friends. Today, although this option is still possible,...
Oct20No Comments

October 2015 – SEO: 15 Resources To Get You Started

SEO: 15 Resources To Get You Started View this newsletter in its original format   SEO (Search Engine Optimization) is a critical marketing tool that has become increasingly essential for small businesses!    Search engine optimization is the art...
Sep29No Comments

September 2015 – How to Write a Great Newsletter

HOW TO WRITE A GREAT NEWSLETTER View this newsletter in its original format Newsletters are excellent for keeping your brand fresh in the minds of your customers and prospects. However, creating new content can sometimes be an overwhelming task. Arrest...
Aug25No Comments

August 2015 – You Need Printed Material for Your Marketing

YOU NEED PRINTED MATERIAL FOR YOUR MARKETING View this newsletter in its original format Reading about the latest developments in marketing, you always hear about building your online presence and attracting prospects over the Internet. Although this...
Jul31No Comments

July 2015 – Top 10 Reasons to Use Email Marketing

TOP 10 REASONS TO USE EMAIL MARKETING View this newsletter in its original format Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep yourexisting clients coming...
Jun29No Comments

June 2015 – Put Your Website to Work

PUT YOUR WEBSITE TO WORK View this newsletter in its original format What do customers find when they discover your website? Is it engaging, informative and easy to navigate? Merely having a website simply isn’t enough. Your site must contain the...
May31No Comments

May 2015 – Do You Have a Net of Fish or Need to Rock the Boat?

DO YOU HAVE A NET OF FISH OR NEED TO ROCK THE BOAT? View this newsletter in its original format Sometimes a different perspective, a fresh set of eyes, or even someone with a different set of experiences can bring a whole new light to your business, and...
Apr30No Comments

April 2015 – Noodling a Name?

NOODLING A NAME? View this newsletter in its original format One of the most important things to do when starting a business is to pick a good name. The name should reflect creativity and professionalism, suggest what your company is about and fit an...
Mar26No Comments

March 2015 – What? You’re Not Using Email Marketing?

WHAT? YOU’RE NOT USING EMAIL MARKETING? View this newsletter in its original format Warning: this article makes a strong point about why ANY business or non-profit should use email as a marketing tool. After reading the article you’ll want...
Feb25No Comments

February 2015 – 3 Steps to engage people on your website

STEP 1: Drive visitors to your website through social media "hooks," promotions and search engine optimization. Your website is your most important marketing tool - your online portal to a world of potential customers. It can polish your image or tarnish...
Jan26No Comments

January 2015 – What Makes a Successful Business Card

Business cards are perhaps the most important form of advertising, because they are a tangible piece of your business that you give to a prospective customer. While many other forms of advertising are fleeting, such as billboards, magazine, radio, TV...
Dec18No Comments

December 2014 – How to Connect with Your Customers

Indeed, the internet has depersonalized business to such an extent that customers are seeking to make a connection with the companies they purchase products and services from. Ever wonder why Compaq computers went by the wayside while Apple's thrived?...
Nov25No Comments

November 2014 – How to Make the Most of Your Email Marketing Reports

A recent survey from Constant Contact found that 83% of small business owners use email marketing reports -- almost 20% more than use website analytics. Email marketing reports provide useful data that enable business owners to understand who's reading...
Oct23No Comments

October 2014 – How the Long Tail Can Help You Win the Battle for SEO

We understand search engine optimization and we'll fight on your side to ensure your company wins the highest score possible.
Oct01No Comments

September 2014 – How Autoresponders Help You Connect with Customers

Autoresponders are a series of emails that are automatically sent at specific intervals. They might include a "Welcome" email for new subscribers to a mailing list, or a "Thank you" message sent after a customer purchases one of your products.
Aug19No Comments

August 2014 – How to Grow by Getting In Front of Your Customers

Be yourself. Perhaps you think customers expect you to look or act a certain way. But if you just present yourself as you are -- proudly, comfortably, and consistently -- then clients will get to know and trust the real you. You might be surprised how...
Jul24No Comments

July 2014 – How Up-Sells and Cross-Sells Boost Your Bottom Line

When a customer is in "buying mode" capitalize on that frame of mind! Maximize a sales opportunity by introducing additional or complementary services or products, as there is a strong likelihood that they'll easily be part of the sale.
Jun26No Comments

June 2014 – Small Businesses Need a Website to Survive

Want to hear something frightening? A recent survey by Yodle states that 52% of small business owners don't have a website of any kind. Those small business owners are putting their companies at an immediate disadvantage to their competitors. In our internet...
Jun26No Comments

June 2013 – Small Businesses Need a Website to Survive

Want to hear something frightening? A recent survey by Yodle states that 52% of small business owners don't have a website of any kind. Those small business owners are putting their companies at an immediate disadvantage to their competitors. In our internet...
May29No Comments

May 2014 – Content Marketing for Small Business

Be a Guide to Your Customers - Once upon a time, a company could sink a lot of money into advertising, then sit back and wait. Then the business of marketing changed dramatically. Nowadays it isn't enough to hope an ad somehow finds its way to your ideal...
Apr01No Comments

April 2014 – Dip a toe in social media and a #SuccessStory

Dip a toe in social media and a #SuccessStory - These days, there are so many social media networks that it can be dizzying to try and keep up. But social media is a crucial part of any successful marketing campaign. Social media networks are an extension...
Mar21No Comments

March 2014 – Membership is the Best Reward

Membership is the best reward - Everyone wants to be part of an exclusive club. Whether it's the popular kids at school or the most elite campus society, a sense of belonging is a great motivation to try harder. Thank your customers for their business...
Mar11No Comments

January 2014 – Increase Your Visibility in 2014 with Effective Marketing Tools

The New Year is upon us, which means it's resolution time! A good rule of thumb is to make your resolutions achievable so you can hold to them without having to change everything about yourself and your life.
Dec03No Comments

November 2013 – Landing New Customers and Retaining Existing Ones

In a crowded marketplace you have no shortage of competition. When it comes to landing new customers and retaining existing ones, it is necessary to offer products and services that leave a great taste in your client's mouths. This "secret sauce" is made...
Oct28No Comments

October 2013 – 9 tips for sharpening your SEO

Nobody likes a dull website. Dull and boring websites go unnoticed and are virtually ignored. Just as customers don't like to be bored when they visit a website, search engines don't like dreary websites either. Without the right Search Engine Optimization...
Sep26No Comments

September 2013 – The Essential Parts of Great Email Newsletter Campaigns

Email newsletters are a simple and extremely cost-effective way to share information with a large customer base. Don't wait for people to contact you - be proactive and reach out to them first. By sending regular updates and helpful information, you can...
Aug01No Comments

August 2013 – Creating and Maintaining an Effective Website

Back in the day, businesses advertised their products across many different media. They used television, radio and print-including brochures, magazines and newspaper ads- as well as simple cold-calling to tell people all about their great products. While...
Jul29No Comments

July 2013 – How do I grow my relationship with customers?

In speaking with clients, this question often comes up: "How do I grow my relationship with customers to increase their loyalty, unearth new opportunities and increase my sales with them?" There are many steps a business can take to drive more business...
Jul02No Comments

June 2013 – Creating New Business – Without a Sales Pitch

Great professionals are always looking for ways to improve their client relationships. If this sounds like you, good news! You don't have to keep selling to keep existing clients. Learn to simply keep the conversation going, and clients will see you as...
Apr01No Comments

March 2013 – Grasp the concept of your USP

The marketing term "USP" means 'unique selling proposition' or 'unique selling point,' and can be defined as the key factor presented by the seller as the reason that one particular product or service is distinct and better than the offerings of competitors....
Mar08No Comments

February 2013 – Marketing is Everything

The term, "Marketing is Everything" is prolific, but it has become so cliché that it may not have the impact that it deserves. So how about this: "A Healthy Business is High in Saturated Marketing." Let me explain.
Mar08No Comments

January 2013 – Build an Effective Email List

Twenty Ways to Build an Effective Email List - Social media may be getting all the press these days, but nothing trumps email for connecting with your customers. According to Social Media Today, email accounts for more than five times the daily online...
Jan27No Comments

December 2012 – Are you…Inspired?

On a regular basis I hear business owners complain that business is not great. They tend to blame external forces: It's the economy It's my competitors It's the weather It's the season It's the location It's the...n't it?
Jan27No Comments

November 2012 – Remember, without marketing nothing happens!

Here is the opportunity to "resolve" to do something about your marketing. We love helping our clients succeed (after all, if they don't succeed, we don't). Solutions for Growth only proposes marketing tools that have stood the test of time, and we ensure...
Jan27No Comments

October 2012 – market your business using SEO

Making your website SEO-friendly may be the single most important thing you can do to market your business. It can mean the difference between having your business show up on page 5 of Google or some other search engine - the equivalent of being in Siberia...
Jan27No Comments

September 2012 – forging a real connection with your audience

By marketing to very targeted groups (and even individuals), you can often convert a browser/prospect into a customer much faster than through a wide swath of advertising. But, like all marketing, it requires creativity, consistency and hard work. And...
Jan27No Comments

August 2012 – Start Getting Different Results in Your Business

When it comes to your business, it's not always easy to be receptive to someone suggesting changes. After all, it's your business, and you know it inside and out. Sometimes a different perspective, a fresh set of eyes, or even someone with a different...
Jan27No Comments

July 2012 – How to Make Email Marketing Successful

Email marketing is rapidly becoming one of the most commonly-used marketing tools today, primarily because it is so cost effective. This is not to say, however, that you can send emails out scatter-shot, assuming that if your logo is prominent at the...
Jan27No Comments

June 2012 – Favorite Online Tools that Fulfill the 3 E’s: Ease-of-Use, Efficiency and Effectiveness

My Favorite Online Tools that Fulfill the 3 E's: Ease-of-Use, Efficiency and Effectiveness - With the rapid-fire change in technology, sometimes I wonder how we ever got along without the fantastic tools available on the internet today. As Solutions for...