How to Get More Customers with Local SEO

local seo

  For small businesses that sell products and services directly to customers near their business locations, having a strong local SEO (local search engine optimization) strategy in place is a critical aspect of long term business growth. Yet, many small business owners overlook or undervalue the importance of local SEO to their bottom line. Online…

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How to Scale Sales Growth with Pay-Per-Click Campaigns

PPC ads agency

  Pay-per-click (PPC) advertising campaigns are essential marketing tools for small businesses looking for sales growth from a wider customer base. Google Ads, Microsoft Bing Ads, Facebook Ads, and LinkedIn Ads are the most favored PPC ad platforms for small businesses for good reason. When a campaign is well optimized, it can be quickly scaled…

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How to Craft a Logo that Communicates Your Brand Values

craft a logo

  Good design across all of your print and digital marketing materials is a critical part of demonstrating how your brand is the best choice for your customers. Your prospects will form lasting conclusions about your company in under 2 seconds just from viewing your logo. Here’s how to craft a logo that drives more…

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How to Write a High-Performing Email Newsletter

email newsletter

  Creating a high-performing email newsletter requires thinking carefully about the structure and content of each message. The hallmarks of well-crafted newsletters are that they: Deliver value Engage newsletter subscribers Build trust with your company Keep your brand name top of mind Reinforce your brand’s unique selling proposition  Present your products and services Drive website…

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Call Scheduler: Increase Leads and Get More New Customers in Less Time

vcita call scheduler

  As a small business owner, you are adept at juggling multiple roles and responsibilities. The daily balance of managing customer relationships, business operations, team leadership, accounting and finance tasks, and marketing activities requires an immense amount of time and energy. On top of that, the added stress of decision fatigue often contributes to feeling…

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7 Steps to Build Trust with Your Prospects and Customers

Build Trust with Your Prospects and Customers

Building trust with your target audience is essential for long term business growth, a better return on your marketing investment, and to maintain a competitive advantage for your small business. Establish Lasting Connections Ensuring your marketing strategy is effectively cultivating trust throughout every interaction with your prospects also strengthens your brand image in the minds…

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Why You’re Losing Sales Without an SEO Program

SEO Program

  Your future customers aren’t going to work extra hard to become your customers. Even if your business offers the solution that best meets their needs, fits their budgets, and solves their biggest pain points, they don’t want to spend a second longer than necessary on the hunt for your business. Between that mindset and…

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Why I Closed My X (Twitter) Account

Why I cancelled my X Twitter account

X (f.k.a. Twitter) is an online platform that provides the opportunity to engage with others. Whether it is for social, political, commercial or entertainment purposes, it was a legitimate social network. When Elon Musk purchased Twitter and stated that he wanted to make it more “open” (i.e.: unmoderated), red flags went up in my mind. …

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Small Business Marketing: Why it’s Critical to be Different

What’s Your USP?

What sets your business apart?  Can you describe it to a potential customer in under a minute?  Is it an engaging statement?  Are there compelling reasons why a customer should choose your business over your competitors?  Does the customer value what makes your business unique? If you have to think hard about why you’re different…

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