How to Get More Customers with Local SEO
For small businesses that sell products and services directly to customers near their business locations, having a strong local SEO (local search engine optimization) strategy in place is a critical aspect of long term business growth. Yet, many small business owners overlook or undervalue the importance of local SEO to their bottom line. Online…
Read MoreHow to Scale Sales Growth with Pay-Per-Click Campaigns
Pay-per-click (PPC) advertising campaigns are essential marketing tools for small businesses looking for sales growth from a wider customer base. Google Ads, Microsoft Bing Ads, Facebook Ads, and LinkedIn Ads are the most favored PPC ad platforms for small businesses for good reason. When a campaign is well optimized, it can be quickly scaled…
Read MoreHow to Craft a Logo that Communicates Your Brand Values
Good design across all of your print and digital marketing materials is a critical part of demonstrating how your brand is the best choice for your customers. Your prospects will form lasting conclusions about your company in under 2 seconds just from viewing your logo. Here’s how to craft a logo that drives more…
Read MoreHow to Write a High-Performing Email Newsletter
Creating a high-performing email newsletter requires thinking carefully about the structure and content of each message. The hallmarks of well-crafted newsletters are that they: Deliver value Engage newsletter subscribers Build trust with your company Keep your brand name top of mind Reinforce your brand’s unique selling proposition Present your products and services Drive website…
Read MoreCall Scheduler: Increase Leads and Get More New Customers in Less Time
As a small business owner, you are adept at juggling multiple roles and responsibilities. The daily balance of managing customer relationships, business operations, team leadership, accounting and finance tasks, and marketing activities requires an immense amount of time and energy. On top of that, the added stress of decision fatigue often contributes to feeling…
Read More7 Steps to Build Trust with Your Prospects and Customers
Building trust with your target audience is essential for long term business growth, a better return on your marketing investment, and to maintain a competitive advantage for your small business. Establish Lasting Connections Ensuring your marketing strategy is effectively cultivating trust throughout every interaction with your prospects also strengthens your brand image in the minds…
Read MoreWhy You’re Losing Sales Without an SEO Program
Your future customers aren’t going to work extra hard to become your customers. Even if your business offers the solution that best meets their needs, fits their budgets, and solves their biggest pain points, they don’t want to spend a second longer than necessary on the hunt for your business. Between that mindset and…
Read More6 Big Questions Small Business Owners Ask About Search Engine Optimization
Thinking about how to manage a small business SEO campaign but not sure where to start? Wondering if your business even needs an SEO strategy? Interested in SEO but don’t understand how it fits into your marketing strategy? Small business SEO concepts can sound overwhelming to a busy business owner. It takes time…
Read MoreWhy I Closed My X (Twitter) Account
X (f.k.a. Twitter) is an online platform that provides the opportunity to engage with others. Whether it is for social, political, commercial or entertainment purposes, it was a legitimate social network. When Elon Musk purchased Twitter and stated that he wanted to make it more “open” (i.e.: unmoderated), red flags went up in my mind. …
Read MoreSmall Business Marketing: Why it’s Critical to be Different
What sets your business apart? Can you describe it to a potential customer in under a minute? Is it an engaging statement? Are there compelling reasons why a customer should choose your business over your competitors? Does the customer value what makes your business unique? If you have to think hard about why you’re different…
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