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Archive for January 2013

December 2012 – Are you…Inspired?

On a regular basis I hear business owners complain that business is not great. They tend to blame external forces:
It’s the economy
It’s my competitors
It’s the weather
It’s the season
It’s the location
It’s the…n’t it?

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November 2012 – Remember, without marketing nothing happens!

Here is the opportunity to “resolve” to do something about your marketing. We love helping our clients succeed (after all, if they don’t succeed, we don’t). Solutions for Growth only proposes marketing tools that have stood the test of time, and we ensure they are created on time and on budget.

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October 2012 – market your business using SEO

Making your website SEO-friendly may be the single most important thing you can do to market your business. It can mean the difference between having your business show up on page 5 of Google or some other search engine – the equivalent of being in Siberia – and page 1, front and center. And even if you already know that your website needs to be SEO-friendly, you may have tried to infuse a lot of key words into your copy, only to find you’re still ranking somewhere around page 3.

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September 2012 – forging a real connection with your audience

By marketing to very targeted groups (and even individuals), you can often convert a browser/prospect into a customer much faster than through a wide swath of advertising. But, like all marketing, it requires creativity, consistency and hard work. And since you’re essentially “romancing” your market to get them to convert, it usually takes more than one enchanted moment to get them to love you, trust you, and ultimately, commit to you. It will take a series of enchanted moments, so hunker down for the chase. If you’re creative in your pursuit of your prospect, you’ll have a great time, and the sparks will start to fly. The goal is forging a real connection with your audience).

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August 2012 – Start Getting Different Results in Your Business

When it comes to your business, it’s not always easy to be receptive to someone suggesting changes. After all, it’s your business, and you know it inside and out. Sometimes a different perspective, a fresh set of eyes, or even someone with a different set of experiences can bring a whole new light to your business, and give you suggestions on best practices that you never even knew or thought about before.

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July 2012 – How to Make Email Marketing Successful

Email marketing is rapidly becoming one of the most commonly-used marketing tools today, primarily because it is so cost effective. This is not to say, however, that you can send emails out scatter-shot, assuming that if your logo is prominent at the top of your email, you’ve at least accomplished name recognition.

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June 2012 – Favorite Online Tools that Fulfill the 3 E's: Ease-of-Use, Efficiency and Effectiveness

My Favorite Online Tools that Fulfill the 3 E’s: Ease-of-Use, Efficiency and Effectiveness – With the rapid-fire change in technology, sometimes I wonder how we ever got along without the fantastic tools available on the internet today. As Solutions for Growth has grown as a business, so has my need to be as efficient as possible in managing time, my multi-faceted team, and the various marketing and communication jobs we handle.

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May 2012

Still the Perfect Marketing Piece: Everyone Loves a “Personal” Postcard

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