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Archive for April 2013

March 2013 – Grasp the concept of your USP

The marketing term “USP” means ‘unique selling proposition’ or ‘unique selling point,’ and can be defined as the key factor presented by the seller as the reason that one particular product or service is distinct and better than the offerings of competitors. As a small business owner in a competitive space, unless you’re able to define the USP of your business, you’ll be unsuccessful at standing apart in a crowded market.

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