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Archive for January 2014

Open Sesame: How to improve low click rates in your email marketing

Open Sesame: How to improve low click rates in your email marketing   If you’re suffering from low click rates, don’t stress: it can happen to anyone. The key is to figure out why your click rates are low so you can give them a much-needed boost. Here are a few surefire methods to improve…

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Social Studies: How to promote your email marketing on social media

Social Studies: How to promote your email marketing on social media   Social media is your friend. Sure, it can be a fickle friend; sometimes it loves you, other times it ignores you, and it’s always a little slow to actually buy anything. But when used properly, social media can boost your email marketing in…

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On the Go: Making mobile-friendly emails for your customers

On the Go: Making mobile-friendly emails for your customers   As smartphones and tablets become more prevalent in our lives, there are countless new opportunities to check email throughout the day. In line at the coffee shop. Before a movie starts. Yes, even in the bathroom. One recent survey found that 43% of all email…

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Call to Action: How email marketing entices customers to act now

Call to Action: How email marketing entices customers to act now   “Time is nowhere near running out, so act whenever you get around to it. Delay as long as you like, we’ve got tons more!” It’s hard to imagine a less compelling message than the one above. We might be a little too accustomed…

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The Wild Card: How to make distinctive emails that stand out

The Wild Card: How to make distinctive emails that stand out   The skyrocketing popularity of email marketing has one downside: everybody’s doing it! Although this is a testament to its tried-and-true effectiveness, it also means your email marketing program has to compete against everyone else’s. It can seem difficult to distinguish your emails from…

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