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Archive for November 2014

November 2014 – How to Make the Most of Your Email Marketing Reports

A recent survey from Constant Contact found that 83% of small business owners use email marketing reports — almost 20% more than use website analytics. Email marketing reports provide useful data that enable business owners to understand who’s reading their emails and what the customer is doing with that information. But in order to use the data you’re receiving, you have to understand how to process it.

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