Newsletters are excellent for keeping your brand fresh in the minds of your customers and prospects. However, creating new content can sometimes be an overwhelming task.
Arrest Your Readers’ Attention
To get your email newsletter opened, you need a subject line that will grab the attention of readers. This makes your subject line one of the most important components of your newsletter.
The subject line should succinctly tell the reader how they will benefit from reading the rest of the content. It should also prove the rest of the information is worth reading.
Lead Strong and Be Brief
Once you have your reader’s attention with the subject line, it’s vital to keep it. The average person spends little time reading a newsletter, so it’s vital to be brief, lead with your strongest content, and make it easy for the reader to digest. Make sure you use:
Short blocks of content
Create to Connect
You connect with your reader when you provide value. The “value” can be information on your industry, advice, checklists, coupons – anything that makes the message valuable to the
Messages that are only “buy my product or service” tend to fall on deaf ears as there is no value to the reader.
Here are content ideas:
Tips and tricks
Pictures of projects
…anything that gives solid information and also presents you as an expert!
Repetition Is Key
For most readers, it takes repetition for new
information to sink in (think of doctors, spouses and parents repeating the same thing over and over again). Focus on explaining the topic or stating your offer multiple ways over time.
These important concepts and best practices ensure your email
newsletters are effective at getting your points across. You have a few seconds to make an impression and be memorable, make sure your message has impact!
Solutions for Growth is a full service email service provider serving the entire U.S., including the cities of New York, Los Angeles, Chicago, Dallas, Seattle, Miami, Phoenix, Cleveland and San Francisco as well as Fairfield County, CT, Westchester County and Rockland County, NY.
Solutions for Growth provides expertise in website design and development, logo design, graphic design, branding, print, full service email marketing and newsletters through Constant Contact (email service provider), search engine optimization (SEO), search engine marketing (SEM – Google AdWords), social media management (Facebook and Twitter), copywriting and marketing advice and strategy.
Solutions for Growth LLC
South Salem, NY 10590
888-840-2595 E-mail Us