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Archive for January 2016

January 2016 – How Promises and Values Help You Grow

How Promises and Values Help You Grow View this newsletter in its original format Successful companies have demonstrated that by creating a Brand Promise and delivering on Core Values, they strengthen their position in the market.  These are examples of Brand Promises: Geico: “15 minutes could save you 15% or more on car insurance” BMW: “The…

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