Wheeling and Dealing in the Email Era

Everyone likes a deal, and full-service email marketing can help you get your deals and special offers in front of consumers. With a little planning and preparation, emails that promote sales and special offers can have a big impact on your bottom line. The following are some tips and suggestions that will help increase your open rates, and more importantly, achieve the sales goals you lay down.

Keep it Short and Sweet
Time is precious is the internet era, and recipients must be able to ascertain the key details of your promotion or sale within a second of opening the message. Simple graphics and large fonts that convey crucial details and contact information are highly effective. It may seem counterintuitive, but the shorter your message, the more effective it is likely to be. A solid promotional email should fall within the 50-100 word range.

Create Urgency
Creating urgency is a basic sales tactic. The key to creating urgency is to provide a limited timeframe to take advantage of the offer. The best way to do this is not through the use of phrases such as “buy now,” or “act quickly.” Rather, the best way to create urgency is to simply list the dates of the offer’s availability. It’s a much gentler tactic that consumers who are constantly bombarded with sales and promotions appreciate and respond to.

One of the best ways to get existing customers to try new products and services is to tie them to products and services they haven’t tried yet. This increases customer exposure to your product lines and can strengthen customer commitment to your brand. When you cross-promote products within your marketing emails, you give consumers a reason to try something new. By tying the promotion to products and services they are already using, you minimize the consumer’s sense of risk and they are more likely to take a chance on the new product or service you are promoting.

Plan Ahead
Promotional emails give you an opportunity to promote new inventory and services before you offer them. By creating “first come, first serve” messages, you give existing customers a sneak-peek of what your business is doing. This helps build trust and makes them feel as if they have a vested interest in your brand. Moreover, by giving existing clients early access, you can build up reviews that potential clients can read that will provide long-term interest in your products and services.

Create Uniformity
A standard template is essential for email marketing success. Elements that must be included are your company logo and contact information. Further, your graphic style should be uniform throughout all of your promotional emails. This uniformity has a soothing effect on consumer psychology that is imperative for building trust and commitment to your brand.

Stick to a Schedule
You should never inundate consumers with promotional messages. The more they receive, the less likely they will be to respond to each offer. Rather, you should work with a full-service email marketing agency to intersperse your promotional emails within the larger marketing framework. This means inserting promotional emails within the calendar so that they are balanced with newsletters, updates, and other messages that you are sending.

Solutions for Growth is a full-service email marketing agency that can help you take your marketing efforts to the next level. We invite you to contact us to learn how we use our skills and knowledge to craft a presence for our clients that consumers trust and respond to.

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