Postcards – Marketing Winner or Wasteful?

Postcards, whether you love them or not, are a marketing tool that is understandable and low cost. Postcards are a universal
media, they work in both B2C and B2B circumstances.

Postcards are good for quickly delivering a call to action to take advantage of:

  1. promotional offers
  2. value & benefit communications
  3. increasing brand and name awareness

A few things to keep in mind if you are planning a postcard mailing:

  1. know your audience
  2. be clear in your message
  3. include a strong call to action: call, click, write, visit
  4. graphics make a difference, make sure your design is on point

Click here to set up a call with me to discuss how Solutions for Growth can help you activate a Postcard program.

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