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Archive for March 2017

How to Use Video for Marketing

Please watch this video where I talk about how video marketing works, and why it works so well. Please excuse the length (11min), It’s a little longer than our usual content, but I share some good information about how to get going and incorporate video into what you are doing.

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The Power of the Inbox

March 27, 2017, 7:00pm – 8:30pm John C. Hart Memorial Library 1130 East Main Street Shrub Oak, NY 10588 Link to event

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Should I use my own content for a Newsletter?

Short answer, if you can – yes. 78% of Internet users conduct product research online. Most of this starts out as information gathering. Few people know exactly what product or service they are looking for and even fewer have a specific brand or company in mind. People use search engines because they have a problem…

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Content Marketing – What is it? How important is it? How do I do it?

Content Marketing

I recently spoke with a prospective client about sales. I heard their frustration on the phone. The conversation covered a lot of ground but part of it went like this…. “You’re out there working hard, doing your best, trying to stand out… but few people know who you are, let alone what you do or…

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Are Your Competitors Following Your Moves "A Little Too Closely?"

In this super-connected day and age where everyone can see what everyone else is doing and a business’ every move is scrutinized by its competitors – how can you keep from getting copied and emulated? Well, unless you have deep pockets and have a penchant for legal battles, you do what Solutions for Growth does…

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21 Tips to Make Sure Your Emails Are Opened and Read

fashion-person-woman-hand

At nearly every speaking engagement, I am asked questions about how to use email marketing effectively. Here are a few best practices that we use with programs we manage for our clients. As always, please contact me if you have any questions, I am here to help. Keep subject line and content short and sweet Use…

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Coping with Marketing Challenges

In this quick video, I describe some of the things that a smart marketer considers before investing in marketing. I hope you will join me at our next event to ask questions and hear firsthand how businesses like yours are coping with marketing challenges.

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