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Archive for April 2017

In marketing, which is more important: the list, the offer, or the creative?

In direct marketing there are three specific elements that make up the success of a campaign: the list, the offer and the creative. But which of the ingredients is most important? Designers will say: “it is the appearance and design of the communication which makes the piece sing.” The writer will say that, “the way…

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How much time and effort should I put into my marketing?

I think you agree, marketing takes a lot of time and effort: it’s a pretty safe statement. I spend a lot of time talking with business owners and entrepreneurs and one of the things I hear frequently, is that “they don’t have time” to allocate to things like budgeting for marketing, communications planning, email marketing…

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