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Archive for August 2017

How many customers did you lose?

Customer churn

Did you lose clients this month? What about the past 12 months? It’s normal to lose some customers as their needs change, but more concerning is when they no longer see the value in what you offer. Customer churn is the percentage of customers that leave your business. It’s calculated by taking the number of…

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CORRECTION is not a marketing strategy

Marketing Mistake

Welcome to a new blog post series called Missed Opportunities. Every so often, I’ll share a personal anecdote where a business could have done something brilliant from a marketing perspective — but didn’t quite reach that goal. I’ll unpack how they missed their goal, why that matters, and how they could improve on it going…

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