- An onscreen ad at the movies before the film starts
- A print ad or online banner
- A social media post
- An email newsletter
Advertising for a local plumber in this context can be effective, but won’t garner results like AdWords since the scope is less targeted.
Those forms of marketing are great for building brand recognition long term (keeping the company top of mind), but can be less effective for immediate results.
Put yourself in your customer’s shoes and think about what they need, then where and when that need presents itself.