Google finds reviews so important that it lists them as the first thing
Which CPA firm will get the most calls?
under a company’s name. This concept of social proof – others proving your business is great – is what drives reviews online. Getting 4 and 5 star reviews is a vital part of a strong online presence and should be one of the main focuses of your current marketing strategy.
- One way Google is getting so many reviews from its users is through GPS prompts. Once a user locates and visits a business using Google Maps, the app prompts users to then rate it, right from their smartphone.
- Look up your business on Google, and then make sure all of your information is 100 percent correct, updating it regularly. Google reports that businesses with photos receive 42 percent more requests for driving directions and 35 percent more click-throughs to their websites than businesses without photos.