Reviews are essential for any business to thrive since they create your online reputation.
Whether that’s a word-of-mouth recommendation of a new restaurant, or online reviews that help you decide which CPA to use – reviews are living proof that someone else thought highly (or not) of your business.
Google finds reviews so important that it lists them as the first thing
Which CPA firm will get the most calls?
under a company’s name. This concept of social proof – others proving your business is great – is what drives reviews online. Getting 4 and 5 star reviews is a vital part of a strong online presence and should be one of the main focuses of your current marketing strategy.
According to Harvard Business School, for every star a business gets, it translates to a 5-9% increase in revenue (who wouldn’t want that?). Moreover, negative reviews in a Google Search can cause you to lose 70% of potential customers.
Yelp used to be the go-to local review platform, but according to a recent study by BrightLocal, Google is acquiring reviews faster than any other platform.
Here’s how they’re doing it:
Automatic review prompts with GPS
One way Google is getting so many reviews from its users is through GPS prompts. Once a user locates and visits a business using Google Maps, the app prompts users to then rate it, right from their smartphone.
Claim your listing on Google Maps
Look up your business on Google, and then make sure all of your information is 100 percent correct, updating it regularly. Google reports that businesses with photos receive 42 percent more requests for driving directions and 35 percent more click-throughs to their websites than businesses without photos.
Solutions for Growth offers a fantastic tool to garner 4 and 5 star reviews on Google and Facebook.
We use BirdEye, the leading review and reputation marketing tool in the market. We offer the program below-retail price and if you reach out to us before March 20 we’ll waive the $100 set up fee.
Let the power of happy customers persuade prospects to do business with you!