Are You Still Marketing Like It’s 2010?
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This year, Solutions for Growth is celebrating 15 years in business (notice the updated logo above?) and we’ve recently asked ourselves the same question, because our marketing has changed since 2010.
As the new year gets underway, we invite you to take a hard look at your marketing programs, too.
It's not just changes in marketing technology that could significantly impact your business success in 2025. If your marketing isn't meeting customer expectations, combating competitor advancements, and wowing your prospects, your business risks looking out of touch and less capable than other brands.
Even worse, if you haven’t been adjusting your marketing strategy over time–by scaling the best programs, attracting new customers, and optimizing marketing spend–you’re risking missed revenue growth and ROI opportunities.
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Marketing Like It’s 2025
How do you prevent potential customers from ignoring your company because your core sales message was lost in the noise of outdated marketing?
Consider refreshing these elements of your marketing plan to start the new year off in the best direction.
- Your website. You wouldn’t expect your customers to visit you at a half functional, tired looking store or office, would you? Your website shouldn’t feel that way either.
- How you get leads. Google Ads, Meta Ads and SEO have become musts to drive qualified leads to your website and retarget individuals based on their behavior. Word of mouth marketing is not scalable nor controllable.
- Your email newsletters. No other marketing program has as much power to keep your business top of mind with prospects and customers as email marketing. Make sure what pops to the top of their minds looks refreshed, relevant, and useful for them. Take advantage of triggered emails based on user behavior, A/B testing and advanced segmentation.
- Your lead or checkout process. Your audience should have as few steps as possible to become a lead or complete a sale on your website.
- How you follow up with customers after the sale. Are you missing critical steps to automatically capture reviews and drive revenue-generating loyalty?
Why Now?
If you need more motivation to undertake a strategic marketing renovation, consider this: your customer wants to be right about choosing you.
That means that when your customer encounters one of your marketing touchpoints, including your logo, website, social media pages, ads, or newsletters, they hope their choice to pay attention to your business will be validated. They want your business to be the solution.
Smooth the process and eliminate barriers. Make them feel good about their choice in your company with modern marketing that makes their “Yes!” easy and effortless.
It's a Great Year for Growth
If you’re still using the “set it and forget it” approach to marketing your business like it’s 2010, your company is certainly sending a message, but that message is now getting heard the wrong way.
Don’t turn away your customers and shut off sales growth with out of date marketing. Contact us for straightforward, actionable guidance on your marketing programs.
Let’s talk!
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