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You Wrote What?    

You wrote what?

In most cases, clients have the right concept – use an email, a postcard or a sign to reach their customers. It’s HOW the tool was designed and written that was ineffective.

Here are some examples I recently encountered:

• A manufacturer wrote an introductory letter to their prospective clients. Not a single benefit to the prospective customer was mentioned. The letter went on for three paragraphs about how wonderful the company’s products were.
• A sign in a store promoted a special offer for a new product. The sign was placed on the wall immediately to the left of the entrance. However, studies show that when most customers enter a store, they look right.
• An email sent to customers suggested that they renew their maintenance agreement for technology they owned. The email was written with detailed technical jargon. Customers were overwhelmed with the content and ignored the offer to renew the maintenance agreement.

We know that letters, signs and emails are effective marketing tools, but it’s HOW they are used that will make the difference between being effective sales generators or inefficient time and money wasters.

When reviewing your prior marketing successes and failures, think about why it was ineffective, maybe it’s HOW the tool was created and used.

How can Solutions for Growth help you?

By reviewing your prior marketing efforts!

Without obligation, share with us one of your prior marketing efforts that was unsuccessful. We can help you turn those failures into successful sales campaigns.

Call 914-980-0521 to start a conversation!

Sincerely,

David Fischer