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The 3 questions your marketing messages need to answer

You wouldn’t run into your elderly neighbor and start talking about the latest in video game technology, would you? She’s undoubtedly not the target demographic for that kind of a conversation. We see it every day. A company that’s too engulfed in perfecting their message that they’ve completely forgotten who they’re speaking to. Your marketing…

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The tools you need to attract, nurture and win customers

Marketing today has changed quite a bit. To sell your product or service you probably aren’t going door to door asking if people are interested in what you have to offer. You’re likely not setting up a store and hoping people will just walk in to buy your product. Nor are you putting up a…

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6 Ways to Get More People to Read Your Emails

Mailbox for direct mail

  The average open rate for marketing emails is in the mid-teens. This is just one more reason it’s important to craft smart, strategic emails that bring value to your reader. People are busy – they don’t have lots of time, so your email better be worth it. Here are six ways to help improve your…

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TO A LOCAL BIKE SHOP: A MISSED OPPORTUNITY

Welcome to a blog post series called Missed Opportunities. Every so often, I’ll share a personal anecdote where a business could have done something brilliant from a marketing perspective — but didn’t quite reach that goal. I’ll unpack how they missed their goal, why that matters, and how they could improve on it going forward.…

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The Power of Google Reviews

Reviews are essential for any business to thrive since they create your online reputation.    Whether that’s a word-of-mouth recommendation of a new restaurant, or online reviews that help you decide which CPA to use – reviews are living proof that someone else thought highly (or not) of your business.   Google finds reviews  so important…

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Staying Relevant: the Where and When of Advertising

The message or offer you communicate to your clients can seem like the most important part of an advertisement, right?  That is a logical thought as the first place to start, but with experience, my team has learned that when crafting marketing messages, you don’t always want to start with the what.   Ask yourself where…

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Why I did not buy a ski jacket

I love to ski. It ‘s one of my favorite things to do in the winter here in the northeast, and I ‘m currently in the market for a new ski jacket. Like many this time of year, online shopping is my go-to option to find a new product I ‘m looking for. I ended up David skiing on a leading ski brand outerwear ‘s website and started perusing what they had.

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