Email Marketing – Simply the Best
Do you communicate with clients and prospects mainly using:
- Twitter?
- Instagram?
- Facebook?
- Google Chat?
Although those are valuable marketing channels, the reality is that the bulk of your communications take place through email.
Email is the easiest and most effective way to stay in touch with your market.
Notice how many brands use email to communicate? When you see companies keep using a marketing tool, it tells you that it’s effective.
Whether it’s to nurture leads, generate repeat business or create referrals, email is king.
Why is email consistently ranked the marketing tool with the highest ROI?
1 - You are not tied to an algorithm
Social media posts appear on people’s news feeds based on an algorithm that determines who sees what posts. You can’t control that.
With email, you decide who on your list receives specific information about your company.
2 - You reach nearly everyone
Nearly every person has an email address and checks their email account at least once a day. No other marketing tool has such an extensive usage.
With email, you can reach nearly everyone.
3 - Email’s ROI is huge
This quote from Forbes says it all: “There is one marketing method that has maintained its claim to fame. Email marketing still promises to deliver the highest ROI of all marketing channels - $42 back from every dollar you spend.”
With email, your dollars go further.
4 - Take advantage of automation
Email automation can be used for anything such as surveys, nurture campaigns and follow-ups. You set it up once, and it “magically” runs on its own.
With email, automation saves you time and drives sales.
5 - Personalize and segment your email lists
You can customize your approach. Segment your list based on women vs. men, customers vs. prospects, east coast vs. west coast, or…you get the point. By delivering different messages that are more relevant to a specific segment, your emails become more effective.
With email, your message is spot on.
- Doing email on your own with ho-hum results?
- Not doing email, but know you should?
- Just curious about email?
Reach out to discover how with email, your company can stay top-of-mind and not out-of-mind.