Good Directions is a family-owned designer and manufacturer of heritage-inspired copper weathervanes, cupolas, and garden accents. For over 40 years, the company has been recognized as a category leader, combining timeless architectural design with exceptional craftsmanship.

As a leading U.S. ecommerce company, they sought to elevate their digital presence and scale their direct-to-consumer (DTC) sales. To unlock their full potential and modernize their digital footprint, they partnered with Solutions for Growth to overhaul their marketing infrastructure and implement a high-growth integrated strategy.

ecommerce marketing strategy

The Opportunity

 

As Good Directions continued expanding its direct-to-consumer business alongside its established wholesale network, the company partnered with Solutions for Growth to further optimize and scale its digital marketing infrastructure. 

What We Did

Solutions for Growth worked closely with the Good Directions team to refine Shopify store optimization, conversion strategies, and channel performance to support scalable growth.

Ecommerce Optimization - We provided expert guidance on Shopify store optimization and conversion rate tactics to ensure the website was primed for increased traffic.

Full-Funnel Advertising - We realigned Google Ads and Meta Ads into a conversion-focused funnel. This included launching new Search and Shopping campaigns in Google and improving audience segmentation and messaging in Meta.

Expansion & Engagement - We introduced TikTok Ads to reach new demographics and managed organic social media with product-centric content that drove follower growth and brand loyalty.

Email Marketing Mastery - In Klaviyo, we revamped email templates, refined automated flows, and standardized a messaging calendar to consistently engage both B2B and B2C subscribers.

The Result

The integrated marketing strategy built upon Good Directions' strong brand foundation and propelled its ecommerce site to record-breaking annual growth for DTC sales.

Google Ads - Website clicks increased by 72% along with a 60% increase in the average order conversion rate, which in turn delivered an exceptional 10:1 Return on Ad Spend (ROAS).

Meta Ads - The refreshed campaigns reached 33% more potential customers at a very low average cost per click. This led to a 137% increase in order conversions with a 32% increase in ROAS.

Klaviyo Email Marketing - The email program saw a 47% increase in order conversion value and a 41% increase in order volume across both flows and campaigns.

TikTok Ads - Successfully expanded the brand’s footprint to a new audience and helped grow awareness with a new demographic.

The massive growth improvements were the direct result of the expert marketing strategies executed by the Solutions for Growth team in our close strategic partnership with the Good Directions team.

Good Directions

"Partnering with Solutions for Growth allowed us to modernize our digital marketing while staying true to the heritage and craftsmanship that define Good Directions. Their strategic approach helped us unlock meaningful growth in our direct-to-consumer channel and build a stronger foundation for the future."

Jeremy Pessolano, Good Directions

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