JST Coaching & Training, a successful coach training brand with a unique niche audience, saw an opportunity to expand their business and turned to Solutions for Growth for support in marketing for coaches. Our certified Constant Contact email team helped them scale their email marketing channel, increase awareness of new training products, enhance brand authority and credibility in their industry, and sell more coaching courses.

digital marketing for coaches

The Problem

JST Coaching & Training is a woman-owned coach training company that needed an email marketing agency to set up and manage their new Constant Contact account. As a busy small business team, the company wanted an experienced partner who could take over their email marketing program while working closely with them on messaging and results tracking.  

What We Did

To establish their Constant Contact email marketing account and prepare to launch their new weekly campaign series, we migrated the brand’s email subscriber list and completed all aspects of account creation, saving the company’s team a substantial amount of set up and onboarding time.

We created a custom newsletter template that matched their website design for a more cohesive look that reinforced their branding.

Our team developed a content plan that included 4 emails per month to their growing audience and seamlessly coordinated messaging, prep, and testing for each newsletter.

To build on their thriving email newsletter program, we also developed a survey campaign for course participants after course completion.

Along with monthly email campaign reporting that includes key metrics, engagement trends, and recommendations for the email newsletters, we created a detailed report for the course review surveys campaign highlighting customer comments.

In support of the company’s in-person and online conference sales channel, we redesigned new conference booth exhibit banners and branded Zoom virtual backgrounds. The new display materials mirrored branded design elements from their website and communicated their position as a leader in the higher education market.

The Results

JST Coaching & Training's email marketing program continues to see success with Solutions for Growth’s email marketing team, including a 111% increase in the average open rate for recent email newsletter campaigns.

Our easy-to-read visual campaign reports provide insights that enable better business decisions and call attention to customer feedback useful in the company’s other marketing efforts.

The brand recently recognized an annual revenue growth rate of 80%.

coach marketing agency jst

“Solutions for Growth has streamlined and professionalized our email marketing campaigns, netting our company a substantial increase in customer engagement and sales. Considering that success, we expanded our partnership to include course surveys and marketing materials for conferences. The quality of the designs, editing and production are far superior to other vendors. We strongly recommend David Fischer and his team at Solutions for Growth for all your marketing needs.”

Jodi Sleeper-Triplett, Founder & CEO, JST Coaching & Training