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Why Should I Buy What You’re Selling?

When you’re selling, the offer is what you’re presenting to the market to capture attention and move the sales process forward. Offers are crucial as they address buying objections and allow you to stand apart from the competition. The offer helps answer the WIIFM question – What’s In It For Me? That question is the crux of the decision process…

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Solutions for Growth Recognized as a Top Firm on Clutch!

We are excited to be featured on Clutch as one of the top SEO service providers in New York! Clutch is a B2B services consultancy that provides in depth research and verified client reviews for business vendors in dozens of industries. After being the subject of this detailed research, we were thrilled to discover that…

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Solutions for Growth Again Achieves Certification and Earns the Constant Contact Solution Provider All Star Award

Recognized for achievements using online marketing tools to drive success Solutions for Growth, is once again thrilled to have won the Solution Provider All Star Award. This annual award, given by Constant Contact, recognizes the most successful 10 percent of Constant Contact’s Solution Providers, based on our significant achievements using email marketing to engage our…

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How to Improve Your Marketing Before Next Quarter

Like most businesses, you have several tools working together. But when was the last time you considered updating, tweaking and refining them? Great marketing requires the use of multiple tools in expert fashion to achieve real results. Using tools like email marketing, social media, direct mail and paid advertising in conjunction with one another is your best…

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The tools you need to attract, nurture and win customers

Marketing today has changed quite a bit. To sell your product or service you probably aren’t going door to door asking if people are interested in what you have to offer. You’re likely not setting up a store and hoping people will just walk in to buy your product. Nor are you putting up a…

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6 Ways to Get More People to Read Your Emails

Mailbox for direct mail

  The average open rate for marketing emails is in the mid-teens. This is just one more reason it’s important to craft smart, strategic emails that bring value to your reader. People are busy – they don’t have lots of time, so your email better be worth it. Here are six ways to help improve your…

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TO A LOCAL BIKE SHOP: A MISSED OPPORTUNITY

Welcome to a blog post series called Missed Opportunities. Every so often, I’ll share a personal anecdote where a business could have done something brilliant from a marketing perspective — but didn’t quite reach that goal. I’ll unpack how they missed their goal, why that matters, and how they could improve on it going forward.…

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Staying Relevant: the Where and When of Advertising

The message or offer you communicate to your clients can seem like the most important part of an advertisement, right?  That is a logical thought as the first place to start, but with experience, my team has learned that when crafting marketing messages, you don’t always want to start with the what.   Ask yourself where…

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