The average open rate for marketing emails is in the mid-teens. This is just one more reason it’s important to craft smart, strategic emails that bring value to your reader. People are busy – they don’t have lots of time, so your...
There are many different ways to market your business. Some strategies are going to suit you better than others, especially when it comes to the type of business you run. However, it’s important not to limit yourself to one or two marketing strategies....
When it comes to online marketing, many businesses make the mistake of thinking that their job is done once they’ve closed a sale. However, those leads that become customers are incredibly valuable to your business – and not just because they’re...
Small businesses have advantages. Learn what they are and highlight them…
Nope. Email marketing beats social media hands down! Why? Because the two are completely different tools. Why? Email marketing allows you to “push” information into people’s inboxes. With social media, you rely on people to “pull”...
Best practices to ensure a high open rate and a low unsubscribe (opt-out) rate.
In direct marketing there are three specific elements that make up the success of a campaign: the list, the offer and the creative. But which of the ingredients is most important? Designers will say: “it is the appearance and design of the communication...
Email addresses of interested, engaged, qualified prospects are as valuable as gold to any small business. In this brief 1-minute video I explain a few different ways in how you can obtain and collect email addresses from your website visitors.
Calls to Action (CTA’s) – what you want your reader to do (Call, Click, Write, etc.). They make it easy for readers to engage and interact with your email. AIDA (Attention, Interest, Desire, Action), these are the building blocks for a call...
Please watch this video where I talk about how video marketing works, and why it works so well. Please excuse the length (11min), It’s a little longer than our usual content, but I share some good information about how to get going and incorporate video...
Short answer, if you can – yes. 78% of Internet users conduct product research online. Most of this starts out as information gathering. Few people know exactly what product or service they are looking for and even fewer have a specific brand or company...
I recently spoke with a prospective client about sales. I heard their frustration on the phone. The conversation covered a lot of ground but part of it went like this…. “You’re out there working hard, doing your best, trying to stand out…...
At nearly every speaking engagement, I am asked questions about how to use email marketing effectively. Here are a few best practices that we use with programs we manage for our clients. As always, please contact me if you have any questions, I am here...
In this quick video, I describe some of the things that a smart marketer considers before investing in marketing. I hope you will join me at our next event to ask questions and hear firsthand how businesses like yours are coping with marketing challenges.
As a public presenter, I am often asked, “do you take your own advice in terms of marketing?” Well, that’s a great question because as you’ve noticed many marketing companies have conveniently succumbed to the “cobblers’ shoes” syndrome...
Although it is true that the more you communicate with your prospects, the more business you will do with them, that truth is surrounded by a raft of must-dos, should-dos, caveats and possible missteps. You don’t want to overdo it and drive them away...
What is Content Marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online The Content Marketing Institute, defines content marketing: Content marketing is a marketing technique...
4 Crucial Components of an Email Marketing Campaign
Privy.com offers an effective website tool that is designed for supercharging the growth of your email list. Many of the websites you are familiar with use Privy.com to obtain the email addresses of the people who visit their sites. Getting this vital...
July 19, 2016, 6:00 pm-8:00 pm Greenburgh Public Library SCORE Westchester 300 East Main Street Elmsford, NY 10523 Link to event
For many businesses, prospect follow-up is treated as a daunting chore. It is something that must be done in order to generate new business. Quite the contrary is true. With just a little bit of effort with your Email marketing agency, you can take...
This newsletter typically provides you with useful information on marketing that Toot your horn by nashvillescenehelps you grow your business. Today instead, we are tooting our horn with two items we're very proud of.
6 Mistakes to Avoid in Your Email Marketing
Is Your Newsletter Newsworthy?
Easily Stay Top-of-Mind with Your Customers with Email Marketing