E-mail Marketing

Jul12No Comments

6 Ways to Get More People to Read Your Emails

  The average open rate for marketing emails is in the mid-teens. This is just one more reason it’s important to craft smart, strategic emails that bring value to your reader. People are busy – they don’t have lots of time, so your...
Aug28No Comments

What is email marketing?

Jul05No Comments

The Importance of Diversifying Your Marketing

There are many different ways to market your business. Some strategies are going to suit you better than others, especially when it comes to the type of business you run. However, it’s important not to limit yourself to one or two marketing strategies....
Jul05No Comments

How should I send a video through email?

Jun08No Comments

How do I use email newsletters to grow referrals?

When it comes to online marketing, many businesses make the mistake of thinking that their job is done once they’ve closed a sale. However, those leads that become customers are incredibly valuable to your business – and not just because they’re...
Jun06No Comments

How your Authentic Self helps you stand apart from larger companies

Small businesses have advantages. Learn what they are and highlight them…
Jun06No Comments

Best practices for an email signature block

Learn the key components for your email signature block.
May09No Comments

If I’m on social media, I don’t need email marketing, right?

Nope. Email marketing beats social media hands down! Why? Because the two are completely different tools. Why? Email marketing allows you to “push” information into people’s inboxes. With social media, you rely on people to “pull”...
May03No Comments

I Unsubscribed from 2 Email Newsletters

Best practices to ensure a high open rate and a low unsubscribe (opt-out) rate.
Apr28No Comments

By Paige Testimonial about Solutions for Growth’s Full Service Email Marketing Program

Apr25No Comments

In marketing, which is more important: the list, the offer, or the creative?

In direct marketing there are three specific elements that make up the success of a campaign: the list, the offer and the creative. But which of the ingredients is most important? Designers will say: “it is the appearance and design of the communication...
Apr10No Comments

How to collect email addresses from your website visitors

Email addresses of interested, engaged, qualified prospects are as valuable as gold to any small business. In this brief 1-minute video I explain a few different ways in how you can obtain and collect email addresses from your website visitors.
Mar29No Comments

Where is the best spot to place a “Call to Action” (CTA) button in an email?

Calls to Action (CTA’s) – what you want your reader to do (Call, Click, Write, etc.). They make it easy for readers to engage and interact with your email. AIDA (Attention, Interest, Desire, Action), these are the building blocks for a call...
Mar29No Comments

How to Use Video for Marketing

Please watch this video where I talk about how video marketing works, and why it works so well. Please excuse the length (11min), It’s a little longer than our usual content, but I share some good information about how to get going and incorporate video...
Mar27No Comments

The Power of the Inbox

March 27, 2017, 7:00pm – 8:30pm John C. Hart Memorial Library 1130 East Main Street Shrub Oak, NY 10588 Link to event
Mar16No Comments

Should I use my own content for a Newsletter?

Short answer, if you can – yes. 78% of Internet users conduct product research online. Most of this starts out as information gathering. Few people know exactly what product or service they are looking for and even fewer have a specific brand or company...
Mar16No Comments

How Email Marketing Helps Increase Revenues

Watch this brief video where I discuss how email marketing helps increase bottom line revenue by increasing awareness of your business.
Mar09No Comments

Content Marketing – What is it? How important is it? How do I do it?

I recently spoke with a prospective client about sales. I heard their frustration on the phone. The conversation covered a lot of ground but part of it went like this…. “You’re out there working hard, doing your best, trying to stand out…...
Mar01No Comments

21 Tips to Make Sure Your Emails Are Opened and Read

At nearly every speaking engagement, I am asked questions about how to use email marketing effectively. Here are a few best practices that we use with programs we manage for our clients. As always, please contact me if you have any questions, I am here...
Mar01No Comments

Coping with Marketing Challenges

In this quick video, I describe some of the things that a smart marketer considers before investing in marketing. I hope you will join me at our next event to ask questions and hear firsthand how businesses like yours are coping with marketing challenges.
Feb17No Comments

How to Improve Your Profile in the Market

As a public presenter, I am often asked, “do you take your own advice in terms of marketing?” Well, that’s a great question because as you’ve noticed many marketing companies have conveniently succumbed to the “cobblers’ shoes” syndrome...
Jan31No Comments

How Email Marketing Helps Increase Revenue and Awareness of Your Business

Jan31No Comments

What is Email Marketing

Jan31No Comments

How To Collect Email Addresses From Your Website

Jan31No Comments

How Often Should I Email?

Although it is true that the more you communicate with your prospects, the more business you will do with them, that truth is surrounded by a raft of must-dos, should-dos, caveats and possible missteps. You don’t want to overdo it and drive them away...
Jan13No Comments

What is Content Marketing?

What is Content Marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online The Content Marketing Institute, defines content marketing: Content marketing is a marketing technique...
Jan13No Comments

4 Crucial Components of an Email Marketing Campaign

4 Crucial Components of an Email Marketing Campaign
Jan03No Comments

How to Get People to Read Your Emails

Jan03No Comments

Email List Growth Tool

Privy.com offers an effective website tool that is designed for supercharging the growth of your email list. Many of the websites you are familiar with use Privy.com to obtain the email addresses of the people who visit their sites. Getting this vital...
Nov01No Comments

October 2016 – Avoid These 10 Scary Marketing Mistakes

Avoid These 10 Scary Marketing Mistakes View this newsletter in its original format SCARY Marketing? Yes, it exists. Scary marketing is ineffective marketing… and there are blatant mistakes that make the marketing SCARY! Missing a call to action...
Oct05No Comments

Build Your Marketing Toolkit – Learn About the Essential Tools

October 5, 2016, 12:15 pm-1:30 pm Mount Kisco Rotary Club Holiday Inn One Holiday Inn Drive Mount Kisco, NY 10549 *No registration, private event*
Sep21No Comments

The Power of the Inbox

September 21, 2016, 11:20 am-1:00 pm NJ YMHA Camps JCC Metro West 760 Northfield Avenue West Orange, NJ 07052 *No registration, private event*
Aug26No Comments

August 2016 – You’re invited…

You’re invited… View this newsletter in its original format Isn’t it exciting to be invited to an event? Events can be an excellent marketing tool to position you and your company as experts in the field. Events help raise your profile...
Jul26No Comments

July 2016 – Improve Retention, with Relationships, Referrals and Reminder

Improve Retention, with Relationships, Referrals and Reminders View this newsletter in its original format Custom acquisition is crucial, but customer retention is even more important. Business owners know that it’s up to seven times more expensive...
Jul19No Comments

Automate Your Marketing: Planning Ahead to Convert & Keep

July 19, 2016, 6:00 pm-8:00 pm Greenburgh Public Library SCORE Westchester 300 East Main Street Elmsford, NY 10523 Link to event
Jul08No Comments

The Power of the Inbox

July 8, 2016, 8:00 am-9:00 am My Networking Group (MNG), Westchester II 1 North Broadway White Plains, NY 10601 *No registration, private event*
May18No Comments

Prospect follow up

For many businesses, prospect follow-up is treated as a daunting chore. It is something that must be done in order to generate new business. Quite the contrary is true. With just a little bit of effort with your Email marketing agency, you can take...
Mar09No Comments


7 Tips for Subject Lines That Get Results View this newsletter in its original format So you have crafted the perfect email and it is ready to go out. It has the perfect call-to-action. And if you can get 30% of your readers to open your email, you’ll...
Sep29No Comments

September 2015 – How to Write a Great Newsletter

HOW TO WRITE A GREAT NEWSLETTER View this newsletter in its original format Newsletters are excellent for keeping your brand fresh in the minds of your customers and prospects. However, creating new content can sometimes be an overwhelming task. Arrest...
Jul31No Comments

July 2015 – Top 10 Reasons to Use Email Marketing

TOP 10 REASONS TO USE EMAIL MARKETING View this newsletter in its original format Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep yourexisting clients coming...
Jun29No Comments

June 2015 – Put Your Website to Work

PUT YOUR WEBSITE TO WORK View this newsletter in its original format What do customers find when they discover your website? Is it engaging, informative and easy to navigate? Merely having a website simply isn’t enough. Your site must contain the...
Mar26No Comments

March 2015 – What? You’re Not Using Email Marketing?

WHAT? YOU’RE NOT USING EMAIL MARKETING? View this newsletter in its original format Warning: this article makes a strong point about why ANY business or non-profit should use email as a marketing tool. After reading the article you’ll want...
Dec18No Comments

December 2014 – How to Connect with Your Customers

Indeed, the internet has depersonalized business to such an extent that customers are seeking to make a connection with the companies they purchase products and services from. Ever wonder why Compaq computers went by the wayside while Apple's thrived?...
Oct01No Comments

September 2014 – How Autoresponders Help You Connect with Customers

Autoresponders are a series of emails that are automatically sent at specific intervals. They might include a "Welcome" email for new subscribers to a mailing list, or a "Thank you" message sent after a customer purchases one of your products.
Aug19No Comments

August 2014 – How to Grow by Getting In Front of Your Customers

Be yourself. Perhaps you think customers expect you to look or act a certain way. But if you just present yourself as you are -- proudly, comfortably, and consistently -- then clients will get to know and trust the real you. You might be surprised how...
May29No Comments

May 2014 – Content Marketing for Small Business

Be a Guide to Your Customers - Once upon a time, a company could sink a lot of money into advertising, then sit back and wait. Then the business of marketing changed dramatically. Nowadays it isn't enough to hope an ad somehow finds its way to your ideal...
Apr01No Comments

April 2014 – Dip a toe in social media and a #SuccessStory

Dip a toe in social media and a #SuccessStory - These days, there are so many social media networks that it can be dizzying to try and keep up. But social media is a crucial part of any successful marketing campaign. Social media networks are an extension...
Feb27No Comments

February 2014

This newsletter typically provides you with useful information on marketing that Toot your horn by nashvillescenehelps you grow your business. Today instead, we are tooting our horn with two items we're very proud of.
Sep26No Comments

September 2013 – The Essential Parts of Great Email Newsletter Campaigns

Email newsletters are a simple and extremely cost-effective way to share information with a large customer base. Don't wait for people to contact you - be proactive and reach out to them first. By sending regular updates and helpful information, you can...
Jan27No Comments

October 2011

6 Mistakes to Avoid in Your Email Marketing
Jan24No Comments

November 2010

Is Your Newsletter Newsworthy?
Jan24No Comments

June 2010

Easily Stay Top-of-Mind with Your Customers with Email Marketing