Home » E-mail Marketing

E-mail Marketing

6 Ways to Get More People to Read Your Emails

Mailbox for direct mail

  The average open rate for marketing emails is in the mid-teens. This is just one more reason it’s important to craft smart, strategic emails that bring value to your reader. People are busy – they don’t have lots of time, so your email better be worth it. Here are six ways to help improve your…

Read More

The Importance of Diversifying Your Marketing

There are many different ways to market your business. Some strategies are going to suit you better than others, especially when it comes to the type of business you run. However, it’s important not to limit yourself to one or two marketing strategies. Be sure to diversify your marketing so that you’re not putting all…

Read More

How do I use email newsletters to grow referrals?

Email newsletter for customer referrals

When it comes to online marketing, many businesses make the mistake of thinking that their job is done once they’ve closed a sale. However, those leads that become customers are incredibly valuable to your business – and not just because they’re more likely to make another purchase at some point in the future. Your customers…

Read More

If I'm on social media, I don't need email marketing, right?

Analytics

Nope. Email marketing beats social media hands down! Why? Because the two are completely different tools. Why? Email marketing allows you to “push” information into people’s inboxes. With social media, you rely on people to “pull” the information. BUT, both vehicles have their place in a balanced marketing toolkit. For example, having 1,000 email addresses…

Read More