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Marketing in 2019: What You Need to Do Differently

Marketing changes for 2019

You can’t succeed in 2019 doing the same things you did in 2018 if you expect change and improvement – especially this year because of disruptions in the marketing industry. 2019 is the year for your pivot. Marketing is an ever-changing industry. In no time at all, tactics become old, algorithms change – customers get…

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The 3 questions your marketing messages need to answer

You wouldn’t run into your elderly neighbor and start talking about the latest in video game technology, would you? She’s undoubtedly not the target demographic for that kind of a conversation. We see it every day. A company that’s too engulfed in perfecting their message that they’ve completely forgotten who they’re speaking to. Your marketing…

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Content Marketing – What is it? How important is it? How do I do it?

Content Marketing

I recently spoke with a prospective client about sales. I heard their frustration on the phone. The conversation covered a lot of ground but part of it went like this…. “You’re out there working hard, doing your best, trying to stand out… but few people know who you are, let alone what you do or…

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