Marketing for Small Businesses

Nov12No Comments

What is the ideal layout and information for a postcard?

Nov12No Comments

Direct mail is dead

If direct mail was dead your mailbox would not be overflowing with mail every day! When a business keeps using a marketing tool, it’s because it works.
Aug28No Comments

What is email marketing?

Jul05No Comments

The Importance of Diversifying Your Marketing

There are many different ways to market your business. Some strategies are going to suit you better than others, especially when it comes to the type of business you run. However, it’s important not to limit yourself to one or two marketing strategies....
Jul05No Comments

How should I send a video through email?

Jun21No Comments

7 Reasons Why Your Website Should be a WordPress Website

Odds are you already have a website. Every business, no matter what size, should have a website. However, you may not be using WordPress, which means that you’re missing out on a ton of functionality. Even if you are using WordPress, your site may...
Jun06No Comments

How colors impact the way your logo is perceived

Use color to communicate about your brand personality. Trust, confidence…
Jun06No Comments

How your Authentic Self helps you stand apart from larger companies

Small businesses have advantages. Learn what they are and highlight them…
May09No Comments

If I’m on social media, I don’t need email marketing, right?

Nope. Email marketing beats social media hands down! Why? Because the two are completely different tools. Why? Email marketing allows you to “push” information into people’s inboxes. With social media, you rely on people to “pull”...
Apr25No Comments

In marketing, which is more important: the list, the offer, or the creative?

In direct marketing there are three specific elements that make up the success of a campaign: the list, the offer and the creative. But which of the ingredients is most important? Designers will say: “it is the appearance and design of the communication...
Apr25No Comments

3 Tips to Make Your Business Cards More Effective

Apr10No Comments

How much time and effort should I put into my marketing?

I think you agree, marketing takes a lot of time and effort: it’s a pretty safe statement. I spend a lot of time talking with business owners and entrepreneurs and one of the things I hear frequently, is that “they don’t have time” to allocate...
Apr10No Comments

How to collect email addresses from your website visitors

Email addresses of interested, engaged, qualified prospects are as valuable as gold to any small business. In this brief 1-minute video I explain a few different ways in how you can obtain and collect email addresses from your website visitors.
Mar29No Comments

Where is the best spot to place a “Call to Action” (CTA) button in an email?

Calls to Action (CTA’s) – what you want your reader to do (Call, Click, Write, etc.). They make it easy for readers to engage and interact with your email. AIDA (Attention, Interest, Desire, Action), these are the building blocks for a call...
Mar16No Comments

How Email Marketing Helps Increase Revenues

Watch this brief video where I discuss how email marketing helps increase bottom line revenue by increasing awareness of your business.
Mar09No Comments

Content Marketing – What is it? How important is it? How do I do it?

I recently spoke with a prospective client about sales. I heard their frustration on the phone. The conversation covered a lot of ground but part of it went like this…. “You’re out there working hard, doing your best, trying to stand out…...
Mar08No Comments

Which Marketing Channel is Most Effective

Please watch this video where I talk about which marketing channels are most effective.
Mar01No Comments

Are Your Competitors Following Your Moves “A Little Too Closely?”

In this super-connected day and age where everyone can see what everyone else is doing and a business’ every move is scrutinized by its competitors – how can you keep from getting copied and emulated? Well, unless you have deep pockets and have a...
Mar01No Comments

21 Tips to Make Sure Your Emails Are Opened and Read

At nearly every speaking engagement, I am asked questions about how to use email marketing effectively. Here are a few best practices that we use with programs we manage for our clients. As always, please contact me if you have any questions, I am here...
Mar01No Comments

Coping with Marketing Challenges

In this quick video, I describe some of the things that a smart marketer considers before investing in marketing. I hope you will join me at our next event to ask questions and hear firsthand how businesses like yours are coping with marketing challenges.
Feb17No Comments

How to Improve Your Profile in the Market

As a public presenter, I am often asked, “do you take your own advice in terms of marketing?” Well, that’s a great question because as you’ve noticed many marketing companies have conveniently succumbed to the “cobblers’ shoes” syndrome...
Feb16No Comments

How Do I Raise My Profile In the Market?

In this 1 minute video, learn how simple it is to raise and improve your profile in the market. We said simple, we didn’t say – easy!
Feb10No Comments

Website Analytics

Part of what makes Solutions for Growth client websites work well for our clients is our understanding of analytics. We see everything, but we only focus on the most important measurement criteria – because, as our smartphones have taught us, it’s...
Feb10No Comments

Do I Need a Brochure?

Do I need a brochure? In short, the answer is definitely. Brochures  are hard and steadfast non-negotiable requirements for any business that sell products or services. A brochure “speaks” for you when you’re not there to explain...
Feb10No Comments

David Fischer Interview on Marketing on a Budget

I was invited to talk at a Small Business event and during this interview, I shared an overview of how smaller business and organizations can approach marketing with a budget-oriented approach.   In the session I break down and explain some of the...
Jan31No Comments

What is Email Marketing

Jan24No Comments

Postcards – Marketing Winner or Wasteful?

Postcards, whether you love them or not, are a marketing tool that is understandable and low cost. Postcards are a universal media, they work in both B2C and B2B circumstances. Postcards are good for quickly delivering a call to action to take advantage...
Jan13No Comments

4 Crucial Components of an Email Marketing Campaign

4 Crucial Components of an Email Marketing Campaign
Jan06No Comments

Why Should I Use an Email Service Provider?

From the outside looking in, email seems to be a straightforward way to connect with your prospective customers. Buy a list of “names” from an online broker, write some copy, add a picture, a special discount offer, a logo and a website address and...
Jan03No Comments

How to Get People to Read Your Emails

Jan03No Comments

Getting Organized for Successful Marketing

Clients keep telling us they want to get more organized in 2017. Organized can mean all kinds of things, from cleaning out the office (ugh, a chore at best) to figuring out a better way to work with associates, vendors and clients. People, work, schedules,...
Jan03No Comments

Email List Growth Tool offers an effective website tool that is designed for supercharging the growth of your email list. Many of the websites you are familiar with use to obtain the email addresses of the people who visit their sites. Getting this vital...
Dec21No Comments

December 2016 – Does Your Website Have A Nice Home?

As small business owners, we don’t think about website hosting until something bad happens, but we should. The last headache you need is a crashed or hacked website.   There are three major parts that make a website work: The website name...
Sep30No Comments

September 2016 – Why Should I Pay Attention to You?

Why Should I Pay Attention to You? View this newsletter in its original format Yes, that’s a real question – a really important question – and one that requires a good answer. Working with hundreds of small businesses I’ve noticed...
Aug26No Comments

August 2016 – You’re invited…

You’re invited… View this newsletter in its original format Isn’t it exciting to be invited to an event? Events can be an excellent marketing tool to position you and your company as experts in the field. Events help raise your profile...
May04No Comments

April 2016 – 5 Mistakes to Avoid on Your Website

Print is More Alive Than Ever! View this newsletter in its original format You have a website. It’s fine. It does an adequate job of giving your customers and prospects information. But does it really do you justice? You are considering doing an...
Nov211 Comment

November 2015 – Online Reviews – You Gotta Have Them!

Online Reviews – You Gotta Have Them! View this newsletter in its original format Not that long ago, when you needed advice to hire a plumber or where to have dinner, you would ask family and friends. Today, although this option is still possible,...
Oct20No Comments

October 2015 – SEO: 15 Resources To Get You Started

SEO: 15 Resources To Get You Started View this newsletter in its original format   SEO (Search Engine Optimization) is a critical marketing tool that has become increasingly essential for small businesses!    Search engine optimization is the art...
Aug25No Comments

August 2015 – You Need Printed Material for Your Marketing

YOU NEED PRINTED MATERIAL FOR YOUR MARKETING View this newsletter in its original format Reading about the latest developments in marketing, you always hear about building your online presence and attracting prospects over the Internet. Although this...
Jul31No Comments

July 2015 – Top 10 Reasons to Use Email Marketing

TOP 10 REASONS TO USE EMAIL MARKETING View this newsletter in its original format Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep yourexisting clients coming...
Jun29No Comments

June 2015 – Put Your Website to Work

PUT YOUR WEBSITE TO WORK View this newsletter in its original format What do customers find when they discover your website? Is it engaging, informative and easy to navigate? Merely having a website simply isn’t enough. Your site must contain the...
May31No Comments

May 2015 – Do You Have a Net of Fish or Need to Rock the Boat?

DO YOU HAVE A NET OF FISH OR NEED TO ROCK THE BOAT? View this newsletter in its original format Sometimes a different perspective, a fresh set of eyes, or even someone with a different set of experiences can bring a whole new light to your business, and...
Apr30No Comments

April 2015 – Noodling a Name?

NOODLING A NAME? View this newsletter in its original format One of the most important things to do when starting a business is to pick a good name. The name should reflect creativity and professionalism, suggest what your company is about and fit an...
Mar26No Comments

March 2015 – What? You’re Not Using Email Marketing?

WHAT? YOU’RE NOT USING EMAIL MARKETING? View this newsletter in its original format Warning: this article makes a strong point about why ANY business or non-profit should use email as a marketing tool. After reading the article you’ll want...
Feb25No Comments

February 2015 – 3 Steps to engage people on your website

STEP 1: Drive visitors to your website through social media "hooks," promotions and search engine optimization. Your website is your most important marketing tool - your online portal to a world of potential customers. It can polish your image or tarnish...
Nov25No Comments

November 2014 – How to Make the Most of Your Email Marketing Reports

A recent survey from Constant Contact found that 83% of small business owners use email marketing reports -- almost 20% more than use website analytics. Email marketing reports provide useful data that enable business owners to understand who's reading...
Aug19No Comments

August 2014 – How to Grow by Getting In Front of Your Customers

Be yourself. Perhaps you think customers expect you to look or act a certain way. But if you just present yourself as you are -- proudly, comfortably, and consistently -- then clients will get to know and trust the real you. You might be surprised how...
Jul24No Comments

July 2014 – How Up-Sells and Cross-Sells Boost Your Bottom Line

When a customer is in "buying mode" capitalize on that frame of mind! Maximize a sales opportunity by introducing additional or complementary services or products, as there is a strong likelihood that they'll easily be part of the sale.
Mar21No Comments

March 2014 – Membership is the Best Reward

Membership is the best reward - Everyone wants to be part of an exclusive club. Whether it's the popular kids at school or the most elite campus society, a sense of belonging is a great motivation to try harder. Thank your customers for their business...
Mar11No Comments

January 2014 – Increase Your Visibility in 2014 with Effective Marketing Tools

The New Year is upon us, which means it's resolution time! A good rule of thumb is to make your resolutions achievable so you can hold to them without having to change everything about yourself and your life.
Dec03No Comments

November 2013 – Landing New Customers and Retaining Existing Ones

In a crowded marketplace you have no shortage of competition. When it comes to landing new customers and retaining existing ones, it is necessary to offer products and services that leave a great taste in your client's mouths. This "secret sauce" is made...
Oct28No Comments

October 2013 – 9 tips for sharpening your SEO

Nobody likes a dull website. Dull and boring websites go unnoticed and are virtually ignored. Just as customers don't like to be bored when they visit a website, search engines don't like dreary websites either. Without the right Search Engine Optimization...
Jan27No Comments

April 2012

Why You Should Practice "Best Practices"
Jan27No Comments

March 2012

3 Questions You Must Answer and a Special Announcement
Jan27No Comments

November 2011

Why Align Your Business with a Non-Profit?
Jan24No Comments

March 2010

Marketing Advice You Can Use from Solutions for Growth