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Marketing Strategy

Why Should I Buy What You’re Selling?

When you’re selling, the offer is what you’re presenting to the market to capture attention and move the sales process forward. Offers are crucial as they address buying objections and allow you to stand apart from the competition. The offer helps answer the WIIFM question – What’s In It For Me? That question is the crux of the decision process…

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How to Improve Your Marketing Before Next Quarter

Like most businesses, you have several tools working together. But when was the last time you considered updating, tweaking and refining them? Great marketing requires the use of multiple tools in expert fashion to achieve real results. Using tools like email marketing, social media, direct mail and paid advertising in conjunction with one another is your best…

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Marketing in 2019: What You Need to Do Differently

Marketing changes for 2019

You can’t succeed in 2019 doing the same things you did in 2018 if you expect change and improvement – especially this year because of disruptions in the marketing industry. 2019 is the year for your pivot. Marketing is an ever-changing industry. In no time at all, tactics become old, algorithms change – customers get…

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The 3 questions your marketing messages need to answer

You wouldn’t run into your elderly neighbor and start talking about the latest in video game technology, would you? She’s undoubtedly not the target demographic for that kind of a conversation. We see it every day. A company that’s too engulfed in perfecting their message that they’ve completely forgotten who they’re speaking to. Your marketing…

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The tools you need to attract, nurture and win customers

Marketing today has changed quite a bit. To sell your product or service you probably aren’t going door to door asking if people are interested in what you have to offer. You’re likely not setting up a store and hoping people will just walk in to buy your product. Nor are you putting up a…

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Staying Relevant: the Where and When of Advertising

The message or offer you communicate to your clients can seem like the most important part of an advertisement, right?  That is a logical thought as the first place to start, but with experience, my team has learned that when crafting marketing messages, you don’t always want to start with the what.   Ask yourself where…

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Direct mail is dead

Mailbox for direct mail

If direct mail was dead your mailbox would not be overflowing with mail every day! When a business keeps using a marketing tool, it’s because it works.

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How many customers did you lose?

Customer churn

Did you lose clients this month? What about the past 12 months? It’s normal to lose some customers as their needs change, but more concerning is when they no longer see the value in what you offer. Customer churn is the percentage of customers that leave your business. It’s calculated by taking the number of…

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If I'm on social media, I don't need email marketing, right?

Analytics

Nope. Email marketing beats social media hands down! Why? Because the two are completely different tools. Why? Email marketing allows you to “push” information into people’s inboxes. With social media, you rely on people to “pull” the information. BUT, both vehicles have their place in a balanced marketing toolkit. For example, having 1,000 email addresses…

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