Marketing Tools for Small Business
How to Scale Sales Growth with Pay-Per-Click Campaigns
Pay-per-click (PPC) advertising campaigns are essential marketing tools for small businesses looking for sales growth from a wider customer base. Google Ads, Microsoft Bing Ads, Facebook Ads, and LinkedIn Ads are the most favored PPC ad platforms for small businesses for good reason. When a pay-per-click campaign is well optimized, it can be quickly…
Read More5 Ways to Use Digital Marketing Stimulate Small Business Growth
Did you know that there are more than 30 million small businesses in the United States? Since there is so much competition among other small businesses, it is more important than ever to embrace marketing techniques to generate more leads. But with the ever-changing landscape of digital marketing, it can feel overwhelming to know where to…
Read MoreWhy Smarter Data Collection Matters: Solutions for Growth Teams Up with Jotform
Improve your small business data collection and automate workflows. Learn how our new partnership with Jotform makes managing forms and e-signatures simple.
Read MoreCrafting Digital Marketing Strategies That Work For Your Business
Over 60% of marketers are struggling to generate leads. Without quality leads, your small business will never get the chance to grow! With the right digital marketing strategies, however, you don’t have to struggle. Instead, you can discover new ways to engage your audience, appeal to their needs, and encourage conversions. Not sure how…
Read MoreTop Benefits of Digital Marketing for Small Businesses
About 80% of marketers say lead generation is a critical 12-month consideration. Generating quality leads is a priority goal for about 79% of marketers around the world, too. With the right digital marketing services, you can accomplish these goals and more. On the fence about hiring a marketing agency for small business success? Here…
Read MoreThe Complete Guide to Choosing a Marketing Agency for Small Businesses
About 46% of all Google searches are for local businesses. Meanwhile, 72% of searchers visit a local store after their search. However, 35% of small business owners don’t think they’re large enough to need an online presence. Without a strong online presence, you could struggle to attract new customers to your store. Here are a…
Read MoreHow to Select a Digital Marketing Consultant for Small Businesses
To position your business for sustainable growth, combat competitors, and stay relevant with your target audience, your business needs a digital marketing consultant with a strong business acumen and expertise across multiple marketing programs. An experienced marketing consultant will bring a new perspective to your marketing programs whether they are working well, need an…
Read MoreAutomated Email Marketing Campaigns and Drip Email Campaigns: A Guide for Small Business Owners
The keys to ongoing success with any automated email campaign or drip email campaign depend less on your email marketing platform and more on how you apply best practices for email marketing across your campaigns.
Read MoreIs Your Website a Drained Battery or a Business-Building Machine?
Is Your Website a Drained Battery or a Business-Building Machine? For many small business owners, their website feels like a chore—a necessary but often frustrating box to check. It’s a digital brochure that sits in a corner, gathering dust, and rarely, if ever, generates a single lead. You know you need to update it. You’ve…
Read MoreHere’s how one question could unlock stronger revenue growth and boost ROI at the same time.
Awareness marketing campaigns are all about making sure your target audience knows about your business. This includes not only your company’s existence, but also its key selling points and core products or services. A cold, unaware audience will first need to learn about your brand, its values, your main offering, and why all of it is…
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