Mar17No Comments
The Power of Google Reviews
Reviews are essential for any business to thrive since they create your online reputation. Whether that’s a word-of-mouth recommendation of a new restaurant, or online reviews that help you decide which CPA to use – reviews...
Nov12No Comments
Nov12No Comments
Direct mail is dead
If direct mail was dead your mailbox would not be overflowing with mail every day! When a business keeps using a marketing tool, it’s because it works.
Jul21No Comments
5 Tips to Increase Your Productivity with a Well-Organized Email Inbox
Advantages of Keeping Your Inbox Organized Email has become an indispensable communication tool. We rely on it for a variety of purposes on both a personal and professional level. In our current digital age, electronic contact is the lifeblood by which...
Jul05No Comments
The Importance of Diversifying Your Marketing
There are many different ways to market your business. Some strategies are going to suit you better than others, especially when it comes to the type of business you run. However, it’s important not to limit yourself to one or two marketing strategies....
Jul05No Comments
Jun21No Comments
7 Reasons Why Your Website Should be a WordPress Website
Odds are you already have a website. Every business, no matter what size, should have a website. However, you may not be using WordPress, which means that you’re missing out on a ton of functionality. Even if you are using WordPress, your site may...
Jun08No Comments
How do I use email newsletters to grow referrals?
When it comes to online marketing, many businesses make the mistake of thinking that their job is done once they’ve closed a sale. However, those leads that become customers are incredibly valuable to your business – and not just because they’re...
Jun06No Comments
Don’t only send cards in December
Holiday cards and greetings. What makes sense for your business?
Jun06No Comments
How colors impact the way your logo is perceived
Use color to communicate about your brand personality. Trust, confidence…
May09No Comments
If I’m on social media, I don’t need email marketing, right?
Nope. Email marketing beats social media hands down! Why? Because the two are completely different tools. Why? Email marketing allows you to “push” information into people’s inboxes. With social media, you rely on people to “pull”...
May03No Comments
I Unsubscribed from 2 Email Newsletters
Best practices to ensure a high open rate and a low unsubscribe (opt-out) rate.
Apr25No Comments
Apr10No Comments
How to collect email addresses from your website visitors
Email addresses of interested, engaged, qualified prospects are as valuable as gold to any small business. In this brief 1-minute video I explain a few different ways in how you can obtain and collect email addresses from your website visitors.
Mar29No Comments
How to Use Video for Marketing
Please watch this video where I talk about how video marketing works, and why it works so well. Please excuse the length (11min), It’s a little longer than our usual content, but I share some good information about how to get going and incorporate video...
Mar16No Comments
Should I use my own content for a Newsletter?
Short answer, if you can – yes. 78% of Internet users conduct product research online. Most of this starts out as information gathering. Few people know exactly what product or service they are looking for and even fewer have a specific brand or company...
Mar09No Comments
Content Marketing – What is it? How important is it? How do I do it?
I recently spoke with a prospective client about sales. I heard their frustration on the phone. The conversation covered a lot of ground but part of it went like this…. “You’re out there working hard, doing your best, trying to stand out…...
Mar01No Comments
Coping with Marketing Challenges
In this quick video, I describe some of the things that a smart marketer considers before investing in marketing. I hope you will join me at our next event to ask questions and hear firsthand how businesses like yours are coping with marketing challenges.
Feb10No Comments
Do I Need a Brochure?
Do I need a brochure? In short, the answer is definitely. Brochures are hard and steadfast non-negotiable requirements for any business that sell products or services. A brochure “speaks” for you when you’re not there to explain...
Jan31No Comments
Website Functionality: vCita.com
Last week we shared some of our thoughts regarding website tools such as vCita, which allow us to add functionality to a website, such as: Display an interactive online event calendar Accept credit card payments online Share contacts, manage a team calendar...
Jan24No Comments
Comments On Your Website… Should You Allow Them or Not?
Comments can be a real asset on your website. If you decide to allow comments you will inevitably see some spam. Spam is part of the internet landscape, but there are some simple and important things you can do to minimize the effect. But this does not...
Jan14No Comments
Tools & Technology for Marketing
A reason Solutions for Growth likes working with WordPress (our website platform of choice) is that it is very flexible and allows us to add functionality easily – it is integration friendly – it plays well with other programs. As a matter...
Jan06No Comments
WordPress Hosting Specialists
Where you host your website is not a sexy or often considered aspect of your company’s marketing and operations plan – but nonetheless it is very important and should be considered as carefully as any other operational part of your business. Security...
Jan06No Comments
Why Does Video Work?
One reason that video works, is because it’s entertaining. We all or many of us spend a big part of the day staring at a screen with a lot of words and a lot of numbers and the mind looks for entertainment. And part of the reason why video is successful...
Jan03No Comments
Getting Organized for Successful Marketing
Clients keep telling us they want to get more organized in 2017. Organized can mean all kinds of things, from cleaning out the office (ugh, a chore at best) to figuring out a better way to work with associates, vendors and clients. People, work, schedules,...
Jan03No Comments
Email List Growth Tool
Privy.com offers an effective website tool that is designed for supercharging the growth of your email list. Many of the websites you are familiar with use Privy.com to obtain the email addresses of the people who visit their sites. Getting this vital...
Oct06No Comments
Online Marketing – Strategies and Tools for an Effective Online Presence
October 6, 2016, 6:00 pm-8:00 pm SCORE Fairfield County WEPCO Church Complex 48 New Canaan Road Wilton, CT 06897 Link to event
Sep09No Comments
Online Marketing – Strategies and Tools for an Effective Online Presence
September 9, 2016, 8:00 am-10:00 am Home Builders & Remodelers Association of Fairfield County Ring’s End Educational Facility 160 Avon Street Stratford, CT 06615 Link to event
Jun29No Comments
June 2016 – Is Your Business Card Ready For Business?
Is Your Business Card Ready For Business? View this newsletter in its original format Even in today’s digital age, a business card is an absolute requirement. Some companies use a DIY template to save time and money, while others add every...
Dec21No Comments
December 2015 – Website Basics
Website Basics View this newsletter in its original format By now, you should know that if you don’t have a website, you don’t exist in the eyes of your prospects or of Google. However, simply setting up a website and hoping for the best is...
Oct20No Comments
October 2015 – SEO: 15 Resources To Get You Started
SEO: 15 Resources To Get You Started View this newsletter in its original format SEO (Search Engine Optimization) is a critical marketing tool that has become increasingly essential for small businesses! Search engine optimization is the art...
Sep29No Comments
September 2015 – How to Write a Great Newsletter
HOW TO WRITE A GREAT NEWSLETTER View this newsletter in its original format Newsletters are excellent for keeping your brand fresh in the minds of your customers and prospects. However, creating new content can sometimes be an overwhelming task. Arrest...
Aug25No Comments
August 2015 – You Need Printed Material for Your Marketing
YOU NEED PRINTED MATERIAL FOR YOUR MARKETING View this newsletter in its original format Reading about the latest developments in marketing, you always hear about building your online presence and attracting prospects over the Internet. Although this...
Mar26No Comments
March 2015 – What? You’re Not Using Email Marketing?
WHAT? YOU’RE NOT USING EMAIL MARKETING? View this newsletter in its original format Warning: this article makes a strong point about why ANY business or non-profit should use email as a marketing tool. After reading the article you’ll want...
Feb25No Comments
February 2015 – 3 Steps to engage people on your website
STEP 1: Drive visitors to your website through social media "hooks," promotions and search engine optimization. Your website is your most important marketing tool - your online portal to a world of potential customers. It can polish your image or tarnish...
Jan26No Comments
January 2015 – What Makes a Successful Business Card
Business cards are perhaps the most important form of advertising, because they are a tangible piece of your business that you give to a prospective customer. While many other forms of advertising are fleeting, such as billboards, magazine, radio, TV...
Dec18No Comments
December 2014 – How to Connect with Your Customers
Indeed, the internet has depersonalized business to such an extent that customers are seeking to make a connection with the companies they purchase products and services from. Ever wonder why Compaq computers went by the wayside while Apple's thrived?...
Nov25No Comments
November 2014 – How to Make the Most of Your Email Marketing Reports
A recent survey from Constant Contact found that 83% of small business owners use email marketing reports -- almost 20% more than use website analytics. Email marketing reports provide useful data that enable business owners to understand who's reading...
Oct23No Comments
October 2014 – How the Long Tail Can Help You Win the Battle for SEO
We understand search engine optimization and we'll fight on your side to ensure your company wins the highest score possible.
Oct01No Comments
September 2014 – How Autoresponders Help You Connect with Customers
Autoresponders are a series of emails that are automatically sent at specific intervals. They might include a "Welcome" email for new subscribers to a mailing list, or a "Thank you" message sent after a customer purchases one of your products.
Jul24No Comments
July 2014 – How Up-Sells and Cross-Sells Boost Your Bottom Line
When a customer is in "buying mode" capitalize on that frame of mind! Maximize a sales opportunity by introducing additional or complementary services or products, as there is a strong likelihood that they'll easily be part of the sale.
Jun26No Comments
June 2013 – Small Businesses Need a Website to Survive
Want to hear something frightening? A recent survey by Yodle states that 52% of small business owners don't have a website of any kind. Those small business owners are putting their companies at an immediate disadvantage to their competitors. In our internet...
Jun26No Comments
June 2014 – Small Businesses Need a Website to Survive
Want to hear something frightening? A recent survey by Yodle states that 52% of small business owners don't have a website of any kind. Those small business owners are putting their companies at an immediate disadvantage to their competitors. In our internet...
May29No Comments
May 2014 – Content Marketing for Small Business
Be a Guide to Your Customers - Once upon a time, a company could sink a lot of money into advertising, then sit back and wait. Then the business of marketing changed dramatically. Nowadays it isn't enough to hope an ad somehow finds its way to your ideal...
Mar21No Comments
March 2014 – Membership is the Best Reward
Membership is the best reward - Everyone wants to be part of an exclusive club. Whether it's the popular kids at school or the most elite campus society, a sense of belonging is a great motivation to try harder. Thank your customers for their business...
Mar11No Comments
February 2014 – Solutions for Growth hits 5 millionth marketing email
We're Tooting Our Horn - This newsletter typically provides you with useful information on marketing that Toot your horn by nashvillescene helps you grow your business. Today instead, we are tooting our horn with two items we're very proud of. Solutions...
Mar11No Comments
January 2014 – Increase Your Visibility in 2014 with Effective Marketing Tools
The New Year is upon us, which means it's resolution time! A good rule of thumb is to make your resolutions achievable so you can hold to them without having to change everything about yourself and your life.
Feb27No Comments
February 2014
This newsletter typically provides you with useful information on marketing that Toot your horn by nashvillescenehelps you grow your business. Today instead, we are tooting our horn with two items we're very proud of.
Dec03No Comments
November 2013 – Landing New Customers and Retaining Existing Ones
In a crowded marketplace you have no shortage of competition. When it comes to landing new customers and retaining existing ones, it is necessary to offer products and services that leave a great taste in your client's mouths. This "secret sauce" is made...
Oct28No Comments
October 2013 – 9 tips for sharpening your SEO
Nobody likes a dull website. Dull and boring websites go unnoticed and are virtually ignored. Just as customers don't like to be bored when they visit a website, search engines don't like dreary websites either. Without the right Search Engine Optimization...
Sep26No Comments
September 2013 – The Essential Parts of Great Email Newsletter Campaigns
Email newsletters are a simple and extremely cost-effective way to share information with a large customer base. Don't wait for people to contact you - be proactive and reach out to them first. By sending regular updates and helpful information, you can...
Jan27No Comments
April 2012
Why You Should Practice "Best Practices"
Jan27No Comments
December 2011
Customer Loyalty - Strategies and Tools for Success
Jan27No Comments
August 2011
Use Signs to Increase Your Sales
Jan27No Comments
April 2011
Questions You Should Know the Answer To
Jan24No Comments
December 2010
How to Pick the Right Marketing Tool
