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Marketing Tools

The tools you need to attract, nurture and win customers

Marketing today has changed quite a bit. To sell your product or service you probably aren’t going door to door asking if people are interested in what you have to offer. You’re likely not setting up a store and hoping people will just walk in to buy your product. Nor are you putting up a…

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The Power of Google Reviews

Reviews are essential for any business to thrive since they create your online reputation.    Whether that’s a word-of-mouth recommendation of a new restaurant, or online reviews that help you decide which CPA to use – reviews are living proof that someone else thought highly (or not) of your business.   Google finds reviews  so important…

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Direct mail is dead

Mailbox for direct mail

If direct mail was dead your mailbox would not be overflowing with mail every day! When a business keeps using a marketing tool, it’s because it works.

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5 Tips to Increase Your Productivity with a Well-Organized Email Inbox

Advantages of Keeping Your Inbox Organized Email has become an indispensable communication tool. We rely on it for a variety of purposes on both a personal and professional level. In our current digital age, electronic contact is the lifeblood by which companies interact with their client base, cultivate relationships, generate sales, and conduct business deals.…

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The Importance of Diversifying Your Marketing

There are many different ways to market your business. Some strategies are going to suit you better than others, especially when it comes to the type of business you run. However, it’s important not to limit yourself to one or two marketing strategies. Be sure to diversify your marketing so that you’re not putting all…

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7 Reasons Why Your Website Should be a WordPress Website

WordPress logo

Odds are you already have a website. Every business, no matter what size, should have a website. However, you may not be using WordPress, which means that you’re missing out on a ton of functionality. Even if you are using WordPress, your site may have been set up a while ago, in which case there’s…

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How do I use email newsletters to grow referrals?

Email newsletter for customer referrals

When it comes to online marketing, many businesses make the mistake of thinking that their job is done once they’ve closed a sale. However, those leads that become customers are incredibly valuable to your business – and not just because they’re more likely to make another purchase at some point in the future. Your customers…

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