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Missed Opportunties

TO A LOCAL BIKE SHOP: A MISSED OPPORTUNITY

Welcome to a blog post series called Missed Opportunities. Every so often, I’ll share a personal anecdote where a business could have done something brilliant from a marketing perspective — but didn’t quite reach that goal. I’ll unpack how they missed their goal, why that matters, and how they could improve on it going forward.…

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Why I did not buy a ski jacket

I love to ski. It ‘s one of my favorite things to do in the winter here in the northeast, and I ‘m currently in the market for a new ski jacket. Like many this time of year, online shopping is my go-to option to find a new product I ‘m looking for. I ended up David skiing on a leading ski brand outerwear ‘s website and started perusing what they had.

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CORRECTION is not a marketing strategy

Marketing Mistake

Welcome to a new blog post series called Missed Opportunities. Every so often, I’ll share a personal anecdote where a business could have done something brilliant from a marketing perspective — but didn’t quite reach that goal. I’ll unpack how they missed their goal, why that matters, and how they could improve on it going…

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