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Newsletter Archive

The Power of Google Reviews

Reviews are essential for any business to thrive since they create your online reputation.    Whether that’s a word-of-mouth recommendation of a new restaurant, or online reviews that help you decide which CPA to use – reviews are living proof that someone else thought highly (or not) of your business.   Google finds reviews  so important…

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Staying Relevant: the Where and When of Advertising

The message or offer you communicate to your clients can seem like the most important part of an advertisement, right?  That is a logical thought as the first place to start, but with experience, my team has learned that when crafting marketing messages, you don’t always want to start with the what.   Ask yourself where…

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December 2016 – Does Your Website Have A Nice Home?

As small business owners, we don’t think about website hosting until something bad happens, but we should. The last headache you need is a crashed or hacked website.   There are three major parts that make a website work: The website name – the “domain” – the online address (www.domainname.com) The hosting company – the “building”…

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October 2016 – Avoid These 10 Scary Marketing Mistakes

Avoid These 10 Scary Marketing Mistakes View this newsletter in its original format SCARY Marketing? Yes, it exists. Scary marketing is ineffective marketing… and there are blatant mistakes that make the marketing SCARY! Missing a call to action – what do you want people to do once they read your offer? Too much or too…

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September 2016 – Why Should I Pay Attention to You?

Why Should I Pay Attention to You? View this newsletter in its original format Yes, that’s a real question – a really important question – and one that requires a good answer. Working with hundreds of small businesses I’ve noticed that most are quite good at what they do. Whether it’s tattooing, installing oilfield equipment or…

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August 2016 – You're invited…

You’re invited… View this newsletter in its original format Isn’t it exciting to be invited to an event? Events can be an excellent marketing tool to position you and your company as experts in the field. Events help raise your profile in the market. When you’re at an event, you are a “billboard for your business.”…

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July 2016 – Improve Retention, with Relationships, Referrals and Reminder

Improve Retention, with Relationships, Referrals and Reminders View this newsletter in its original format Custom acquisition is crucial, but customer retention is even more important. Business owners know that it’s up to seven times more expensive to attract new customers than to retain existing ones. Consider changing your focus exclusively from acquisition to include a plan…

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June 2016 – Is Your Business Card Ready For Business?

Is Your Business Card Ready For Business? View this newsletter in its original format   Even in today’s digital age, a business card is an absolute requirement. Some companies use a DIY template to save time and money, while others add every possible bell and whistle, but ultimately, does the business card “work?” Here are some points…

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May 2016 – A Bigger Email List Is Better Right?

A Bigger Email List Is Better Right? View this newsletter in its original format   Not always. If you are among the companies or non-profits that regularly uses email messages to reach out to your market, you are always trying to grow your email list. More email addresses allows you to reach more customers, donors,…

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