How to Craft a Logo that Communicates Your Brand Values

 

Good design across all of your print and digital marketing materials is a critical part of demonstrating how your brand is the best choice for your customers.

Your prospects will form lasting conclusions about your company in under 2 seconds just from viewing your logo. Here’s how to craft a logo that drives more business by communicating how you want people to perceive your brand.

 

Understanding Your Target Audience

To ensure your logo resonates with your target audience, reflect on what motivates your prospects to convert into customers and why those customers stay loyal.

• What are their biggest struggles?
• How does what you sell help them achieve their goals?
• What do they value most about your brand?

And then, what do you want your logo to communicate?

• Is your company traditional, or innovative and dynamic?
• Is your culture one of service and commitment?
• Is your goal to come across as trustworthy, warm and caring?

Fonts, colors, icon, layout and tagline all help drive how you want to be perceived.

 

Assess Your Competitors

Make sure your logo design visually stands apart from those of your competitors so that your audience won’t accidentally confuse your logo with another brand or overlook it.

Keep Your Logo Design Fresh and Memorable

Whether you are creating a new logo or giving an existing one an updated look, these techniques will enhance your design:

• Use a font that is easy to read in small sizes on mobile devices
• Remove unnecessary elements such as too many colors, graphic detail, or text
• Save your final design as a vector file so that it is scalable across your digital marketing assets

 

Our innovative logo design process is based on an online contest that accepts submissions from dozens of designers.

Clients get to pick from over 40 choices! This means you get standout design options in less time at an affordable low rate.

 

What Our Logo Means

As an example of these concepts in practice, take a look at our logo:

• The blue lines increasing in size represent the progression of sales and growth momentum our customers see from our expert marketing services.
• We kept the colors, font, and overall look clean, simple, and easy to read. This is in line with our commitment to service and how our clients enjoy a supportive partnership with our team.
• Our tagline makes it clear who we serve: small business owners who are ready to grow their businesses.

 

Your logo is central to how your customers perceive your brand values and quality. Help them set the right expectations with a logo that drives more growth and outshines your competition.

Contact us for a professional review of your logo and branding and get insights to boost your business growth. Schedule a call.