How to Elevate Your Email Marketing Strategy

Small Business Email Marketing Video Series

Learn how to improve email open rates and click through rates, boost sales from email newsletters, save time with advanced automation features, and get the most out of your subscriber list.

Email Marketing Automation CampaignsEmail Marketing for Small Business Owners

Constant Contact Email Marketing Quick Tips

5 Steps to Email Marketing Success

Best Ways to Grow Your Email List

Best Ways to Increase Email Marketing Open Rates

Small Business Email Marketing Article Series

Avoid missed opportunities in 2024 with these helpful articles. We’ve created step-by-step guides, best practices to improve your email marketing, and ideas to inspire your next newsletter and more

10 Steps to Writing a High-Performing Email Newsletter

6 Email Marketing Strategies for Leveling Up Your Next Campaign

7 Reasons Why Your Email Marketing May Not Be Working

Email Nurture Series: You Reap What You Sow

6 Ways to Get More People to Read Your Emails

Email Marketing Q&A

Here are the top questions we hear from small businesses like yours about email marketing.

1. How do I start building an email list? Adding a sign-up form on your website is one of the best ways to grow your email list. Once you have your form in place, promote it on your social media and other marketing channels.
2. How often should I send emails? For most types of businesses, we recommended sending monthly emails. How often you send newsletters will also depend on your content and your audience and content, but overall, the goal is to keep a regular schedule with content that keeps your subscribers engaged but not overwhelmed.
3. How should I create my email content? Think about what your audience needs and values first. Craft your content around what they would deem valuable as it relates to your business and what you offer. Don't forget to include images, links to your website, and consider adding occasional promotions.
4. What is a great open rate for emails? It really depends on your business and market. While the general average email marketing open rate you'll often see cited is 20%, open rates can vary widely by industry and customer type. Even aspects of your message, such as the time of day your email is sent and whether it is opened on a mobile or desktop device can change open rates from one message to another.
5. How do I increase email open rates? Think of your customer first and write compelling subject lines that speak to what they need or what benefit they will get from your message. Test adding personalization features to your emails, and always segment your audience for more targeted messaging.
6. What is a great click-through rate (CTR) for emails? Like the average email open rate, this to can vary widely based on several factors. The general average CTR for email marketing is about 2.5%, and depending on your audience, when you send your emails, and your content, you may see your average email click through rate change quite a bit. For example, you can expect an email about a sale or special offer to have a much higher click through rate than your regular non-sale content.
7. How can I improve my email click-through rates? The best way to increase your email CTR is to use a clear call-to-action (CTA) that entices your audience to take the next step. Test different content or wording on your CTA and don't forget about the power of visuals! Having great images or buttons in your emails will draw attention to key areas where you want the reader to click through to your website.
8. What is the best time or day of the week to send emails? The best approach to finding the right time to send your email newsletters is to test different times and watch how quickly your subscribers respond via you open and click through rates.
9. How can I grow my email list? Offering an incentive to subscribers for giving you their contact information is a great way to grow your email list. Test different approaches such as giving out a discount code or special content. Be sure to regularly promote your website sign-up form across your social media and other marketing channels.
10. How should I use email automation? Email automation tools are a fantastic way to save time, send more targeted and relevant messages, and create attractive content.
11. What email marketing metrics should I track? The key metrics to focus on are your email open rates, click-through rates, bounce rates, and unsubscribe rates. You should also consider tracking your website lead conversion rates or order purchase rates to better understand how email marketing fits into your overall marketing strategy.
12. How should I integrate email marketing with my social media channels? Encourage your social media audience to sign up for your email list and your email list subscribers to follow you on social media. Be sure to use different content on both your email marketing and social media so that your audience continues to pay attention to your brand across your marketing channels.
13. How can I reduce my unsubscribe rate? The content of your emails and how well you manage your list segmentation and hygiene are the biggest drivers of unsubscribe rate. The more your target audience finds your content valuable for them, the less likely they are to want to unsubscribe.
14. How can I re-engage inactive subscribers on my email list? Incentivize inactive subscribers to open and click through on your emails with a special offer they can't resist or unique content sure to catch their attention.
15. How do email newsletters fit into a larger marketing plan? Newsletters are an essential marketing program for keeping your audience engaged with your brand and they fit into every level of a well built integrated marketing plan: awareness of your business's unique selling proposition, consideration of your services or products, lead generation, sales conversion, and loyalty marketing.
16. What are the common email marketing mistakes to avoid? Always review and test your emails before sending, including for grammar and spelling mistakes, broken links, formatting errors, and the overall look of the layout. While sending too many emails will lead to higher unsubscribe rates, sending too few will allow your audience to forget about your brand. Never use misleading subject lines or pack your emails with spammy content. Avoid buying subscriber lists too, as you're more likely to get your brand and sender reputation in trouble for poor email marketing practices than you will attract new customers.
17. What is an effective email marketing strategy for a small list or a small budget? The most efficient and effective strategy is to put your attention toward building a high quality list of subscribers and prioritize creating engaging content tailored to what your subscribers need and value.
18. How do I measure email marketing ROI? Using Google Analytics on your website to track leads, phone calls, forms, or purchases, or tracking conversions through your CRM is essential to gaining insights on your email marketing return on investment.
19. Should I send holiday messages? It depends on your business and audience, but in general, sending holiday messages is a great way to connect with your audience.
20. What are the best practices for great email design? Be sure to use a professional, clean layout that reflects your business's branding and tone. Your design should always be mobile-friendly with a responsive design, have eye-catching images, graphics, or video links, and must be easy to scan as your audience quickly reads through your message. 

Let’s Connect

Whether your business is just getting started with email marketing or looking to refine your existing email marketing strategy, we have the resources, team, and support you need for a highly successful program. Take the first step and schedule a call.