How to Scale Sales Growth with Pay-Per-Click Campaigns
Pay-per-click (PPC) advertising campaigns are essential marketing tools for small businesses looking for sales growth from a wider customer base. Google Ads, Microsoft Bing Ads, Facebook Ads, and LinkedIn Ads are the most favored PPC ad platforms for small businesses for good reason. When a pay-per-click campaign is well optimized, it can be quickly scaled to increase results from highly targeted audiences full of prospective customers.
Experience & Expertise: Solutions for Growth is both Meta certified and a Google Ads Partner Agency. Our award-winning team holds expert certifications in Google Ads and Facebook and Instagram digital marketing. Combined with our decades of experience in growth marketing, this gives our clients an added layer of assurance that we know how to maximize the potential of these PPC programs.
Together with expert campaign management and well-crafted audience targeting, you can leverage the power of the machine learning capabilities built into these platforms to:
- Drive more website traffic
- Influence purchase decisions
- Capture more conversions for your products and services
Here’s a quick overview of the most important PPC platforms for small business owners and how they support sales growth.
Google Ads
- Google’s massive user base and dominance in online searches means your ads can reach over 90% of internet users.
- Be found by people searching for your products and services who are ready to purchase. Your ads are put in front of your ideal audience using Google’s precision targeting capabilities: keywords, demographics, interests, behaviors, and website retargeting.
- There are a wide range of campaign types for search ads, display ads, video ads on YouTube, shopping ads, and Local Services ads.
- Some of the best uses for Google Ad campaigns: drive new customers to your brand, market your business to your competitor’s customers, retarget website visitors and invite them back to complete their purchase or become a lead.
Microsoft Bing Ads
- Bing Ads are an excellent complement to Google Ads campaigns.
- Campaigns in Bing Ads work just like those in Google Ads and reach potential customers on Microsoft properties who may not spend as much time on Google.
- One of the major benefits of Bing Ads: There is usually lower competition from other advertisers than with Google Ads, which means your brand may get lower costs per click and additional conversions by expanding to the Bing Ads platform.
Facebook Ads & Instagram Ads (Meta Ads)
- Ad campaigns on Facebook and Instagram allow your business to tap into the power of social connections related to your products and services.
- Segment and target potential customers based on their: demographics, interests, and behaviors.
- Best performing use cases for Facebook Ads: Amplify your brand’s visibility and raise awareness with new audiences, acquire more customers and drive sales with ads retargeting website visitors, increase engagement and followers on your Facebook and Instagram pages.
LinkedIn Ads
- Like Facebook Ads but for B2B, LinkedIn ads offer the ability to place your ads in front of decision makers and business leaders interested in what your business offers.
- Campaigns on LinkedIn are also available with a variety of ad types, such as image and video ads, which are excellent for capturing attention and showcasing your brand’s key selling points.
- Unique value of LinkedIn Ads: Campaigns on the LinkedIn platform reach users in moments when they are not busy elsewhere, such as on Google Search, but are thinking about their business goals.
All of these platforms offer the potential to attract more prospects and expand your customer base. When used together, and with expert campaign optimization and ongoing account management, these PPC programs drive sustainable success in a competitive digital landscape.
Ready to scale your sales growth? Contact us for an audit of your existing PPC campaigns or a free consultation on how PPC ads can help grow your business. Schedule a call.