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Google – What Can it Do For You?

You use Google to find information. Why not use Google to have others find your products or services?

Google AdWords

What can it do for you?

When you want to drive visitors to your website, whether to promote your business, capture leads or sell product, a Google AdWords campaign might prove to be the right tool.

When an AdWords campaign is created, you bid on key words or phrases that people use to search for information, products or services. If your bid is among the highest ones, then your ad appears on the Google results page and when a user clicks on the ad, they are brought to your website.

Here’s an example

Say you wanted to increase reservations at your NYC hotel, you would set up an ad such as this one:

New York Budget Hotel
Clean and Close to Subway
Students save 20%
www.BigAppleHotel.com

Your list of keywords would be something like this:

New York hotels
New York lodging
New York budget travel
budget hotel
cheap hotels
student trips
New York City hostels
“New York on a budget”

You would then select when, where and other criteria about how the ad would run and bid an amount for each time someone clicks on your ad. Yes, this is how Google makes its gazillions! You can also limit your daily and monthly spend.

As time passes, reporting will show you which of your keywords is most effective. You can test other ads to maximize the effectiveness of the campaign.

Caution!
When creating a campaign, all defaults are structured to benefit Google, not you, so it’s important that your campaign options are carefully selected. Also, understanding the intricacies of such campaigns and how to read reports takes time and an experienced eye.

A well run Google AdWords campaign can be an effective tool to drive prospects and customers to your site.

Do you have comments or questions on this subject? “Like” us on and post your comment on the wall!

Now what?

If you’re considering running an AdWords campaign, call 914-533-7226. I’d be happy to discuss with you the benefits and options of running a campaign!

“David has worked with me to develop a marketing plan for my company. His accomplishments include redesigning our website, paying special attention to those aspects which are key to helping customers select our services, and putting together an on-going marketing plan. David is straightforward, serious about his work, a great listener, detail oriented, and turns projects around quickly. He is a pleasure to do business with.” Bill Gottlin, Aspire HR Consulting, Stamford, CT

I look forward to speaking with you!

Sincerely,

David Fischer