Not Sure Where to Start with Google Ads?
Search Engine Marketing (Google or Bing Ads) is an easy way to help potential customers find your business. At its most basic level, you are displaying ads for your product or service on a search engine so that qualified prospects see them.
The overwhelmingly popular search engine for this is Google with 85% market share. The real benefit of using Google Ads is being on that wonderful first page of Google.
For example, let’s say you’re a dentist in Nashville. A prospect may search “Dentist Nashville." By using Google Ads, your dental practice appears on the first page of Google. This puts you right in front of your target audience, and increases the likelihood of new business.
Even if someone doesn’t become a customer that day, your ad allows them to explore your website, browse your services, and hopefully New Window sign up for your email newsletter, schedule a call or have a live-chat session.
When running Google Ads there are a few things to note
Effective landing pages for Google Ads are critical for success. A landing page is a separate web page on your website that receives prospects who click on your ads and has content and a call-to-action that's relevant.
You could serve up your homepage to potential customers, but the chances of them converting or staying on a landing page are much higher because it relates to the search they conducted. This is a web page that should include a form to request more information, or download an ebook, schedule a call - something to engage the prospect. This provides value to the prospect and doesn’t sell them on your product or service right away.
Ads can be a great way to get new business and sometimes the goal is to just start a dialogue with a prospect.
Google Ads requires an expert hand
Google Ads requires an expert hand. Oftentimes we go into our new clients’ Google Ads accounts and find that their campaigns have tons of room for improvement (they either spent too much or did not get enough leads).
Based on our experience, with some tweaks and updates, we lower your cost-per-lead and help get more qualified eyeballs on your website, helping you spend less on your marketing, with better results. Still not convinced?
The proof is in the pudding - Google reports that over $100M is spent daily on Google Ads - it tells you something about the power of Google Ads!
Contact us today if you’d like to start driving more business with Google Ads, or would like to optimize what you have, to ensure it's truly effective.