Posts Tagged ‘marketing strategy’
The Field of Dreams Myth in Small Business Growth
If you build a business, will your customers come? No. What if you have a great concept, excellent staff, and your business has an attractive offer for your target market? Will your customers come then? Still no. But why? You believe in your business. You know how to delight your customers. Why…
Read More7 Steps to Build Trust with Your Prospects and Customers
Building trust with your target audience is essential for long term business growth, a better return on your marketing investment, and to maintain a competitive advantage for your small business. Establish Lasting Connections Ensuring your marketing strategy is effectively cultivating trust throughout every interaction with your prospects also strengthens your brand image in the minds…
Read MoreHow an HVAC Company Can Grow Its Sales
In today’s fiercely competitive market, establishing a robust online and offline presence is no longer a luxury; it’s a necessity. This comprehensive guide about how an HVAC company can grow its sales, will delve deep into the world of integrated marketing, explaining how multiple marketing tools can seamlessly work together to generate leads, nurture prospects,…
Read MoreMARKETING STRATEGY: It’s Like Online Dating, But for Small Businesses
Marketing strategy can be a daunting task, especially for small business owners. Excuses are plenty, and I’ve heard them all. “I have no time,” “I have no money,” “I have no need,” and my personal favorite, “I don’t see the benefit.” But let me tell you, without a marketing strategy, you might as well be…
Read MoreIntegrating Your Marketing to Build Trust and Grow Sales
No single marketing tool works on its own to grow sales. Integrated marketing is the key to making the most of your marketing plan. By combining marketing tools you can improve your discoverability by prospects, nurture them through the buyer journey and convert them into customers. Learn which marketing tools ensure your business consistently grows,…
Read MoreSmall Business Marketing: 7 Tips for an Effective Marketing Strategy
In the first two years, about 20% of new businesses fail; in the first five years, about 45%; in the first ten years, about 65% are doomed. Only 25% of new businesses survive for more than 15 years and make it to ‘business adulthood’. Whatever the reasons are for these failures, we’re sure that marketing…
Read More