Why You Need an Email Marketing Agency for Constant Contact

Did you know it’s estimated that over 300 billion emails are sent each day? That number may seem too big, but anyone working in an email marketing agency can see how it makes sense. 

Email marketing is an important pillar of any 360 marketing strategy, but that’s especially true when you’re dealing with small business marketing. Money and manpower are limited when you’re small. You want to make sure that you’re getting the most out of every campaign.

An email marketing agency with plenty of Constant Contact experience can be the marketing support for a small business that you’ve been looking for. If you use Constant Contact, you’re missing out by not working with a small business marketing agency that offers platform-specific services. Here’s why you need to find Constant Contact help you can rely on. 

Get the Most Out of the Platform 

You’ve been using Constant Contact for a while, and you like to think that you have a pretty good understanding of the platform. You’ve even learned how to utilize some extra features like text-to-join and website sign-up forms. 

The marketing team may have learned how to create sign-up forms on your website, but do they know how to integrate your favorite tools like Salesforce, Etsy, or Shopify? Do you know how to break down your email list into small segments for more targeted email campaigns?

The marketing team and yourself may not know these things, but an email marketing agency for Constant Contact will! Their knowledge of the platform goes beyond the basics. The professionals you work with will know the platform inside and out and can ensure you’re using the features that can help you the most. 

Use the Right Metrics

The marketing team has been sending emails out on a regular basis for years, and you think things are working well. After all, the bounce rates aren’t too high and it feels like things are going okay. What more could a small business owner want?

When you work with a marketing agency for a small business, your ideas around good metrics can change overnight. Agency professionals have a much deeper understanding of analytics. They’ll be able to tell you which metrics matter the most and which ones you can ignore. 

Imagine getting a report that goes into details about your open and click rates. Think about how you could improve things if you had more insight into your action rates over time. You can get all of that and more when you find the right advertising agency for small businesses. 

Get Organized 

What’s your current email sending cadence? Some businesses do weekly emails that go over coupons and specials. Others have a monthly round-up of company news and other important matters. 

Imagine setting up a content calendar that allows you to send out a variety of emails to your subscribers. You can go beyond your usual alerts about deals and company news and could promote different content. The only thing you need is the help of a professional agency. 

The right agency can get you on a publishing schedule that has enough time to promote everything you need. They’ll give you the insight you need to create the right content and release it on a schedule that works for you and your readers. 

Stay Out of Trouble

What do you know about the CAN-SPAM Act in the US? Better yet, what do you know about CASL laws in Canada and in the UK?

You may not know much about the legal side of marketing, but a trusted email marketing agency would. It can come in handy to have someone on your side who knows the ins and outs of the law. 

Having agency help can be beneficial even if you’re not worried about legal problems. Agency professionals know how to format and word emails so they seem more authentic and less like spam. That can help improve your open rates and more.

Devote Time to Email Marketing 

How much time does it take you to send out an email campaign? Some people may say they can send out something in a manner of minutes, and for others, it could be hours or days.

Regardless of how much time you currently devote to email marketing, working with an agency can ensure it gets the time it needs. When you work with an agency, you can rest assured that your marketing campaigns are finally getting the attention they need.

This could give back some much-needed time to your current marketing team. Whether you have a person or two devoted to marketing or someone who handles problems when they come up, having an agency handle the email aspects of marketing can give people more time to focus on other matters. 

Have Professional Looking Emails 

On a scale of 1-10, how would you rate the current design of your emails? You found a template that already uses similar fonts and colors to your brand, but it’s not a 100 percent match.

Or maybe you have a template that currently matches your branding. The only issue is that it’s so highly customized that adding extra images or paragraphs requires programming. 

Agencies that specialize in email marketing for small businesses are no strangers to making on-brand emails. They can set up emails that look like they were effortlessly put together by professional designers, and make it easier for your staff to use templates! 

It’s also worth noting that professional expertise can come in handy in more ways than one here. The agency you work with will have a lot of experience in formatting emails for different industries and niches. They’ll know what it takes to craft an engaging and beautiful-looking email from their years of experience. 

Find Your Email Marketing Agency Today

As you can see, finding an email marketing agency that specializes in Constant Contact has a lot of benefits. Aside from having help from professionals that understand the platform, you’ll have a true email marketing partner that can help you achieve your marketing goals. 

If you’re ready to work with an agency that wants to help small business owners, we want to talk to you. Reach out to us so we can talk about the best way to handle your Constant Contact marketing needs.